social marketing: Planning A Social Marketing Budget
- 06/02/10 01:08 PM
The idea of coming up with a social media budget can be very ambiguous, and even ridiculous to many people. After all, why would you want to spend money on social media marketing when making posts on Facebook and Tweets on Twitter are free? Well, there is really more to social media marketing than Facebook and Twitter. A lot more… Let’s start with your own website. To construct a site that allows you to generate leads, utilizes user-generated content, provides user interactivity, and maybe even integrates e-commerce is quite an expensive feat, as experienced web developers can understand. Granted, there are … (2 comments)
social marketing: Small and Medium Businesses Double Leads With Blogs And Twitter
- 04/28/10 02:20 PM
Sharing is caring! Here is a pretty impressive statistic: the inbound marketing platform HubSpot reports that not only can inbound marketing make as an extremely cost-effective way to generate leads, but it can also double the average monthly leads generated by small and even medium-sized businesses. While anyone would be interested in doubling the amount of leads they generate on a monthly basis, what do they mean when they say “inbound marketing”? Well, seeing that the theme of this blog is primarily focused towards social media marketing, the term “inbound marketing” comes from creating communities and a constant stream of … (4 comments)
social marketing: Measuring Your Social Media ROI
- 04/21/10 02:39 PM
As we make our way through the second quarter of 2010, many industries are still working on ways to quantify the results of using social media. Even though this topic has been discussed for years, many marketers still do not believe they will see quantifiable results in their social media efforts. According to a report conducted by Datran Media, one in four marketers are unsure as to whether or not they’ll see social media results.
While this is still a very controversial topic, one can’t help but to ask the question: “How much effort is being put into measuring social … (5 comments)
social marketing: Social Marketing Is No Magic Bullet
- 03/18/10 05:56 AM
In light of reviewing a survey conducted by BIGresearch and and the Retail Advertising and Marketing Association, I thought it would be a relevant time to discuss the human element of marketing. Yes, I deliberately said "marketing" instead of "social marketing" in that last sentence, which is the focal point of this post. In their survey, they focused on the influential factors between social media users and average adults for wanting to learn more about a product or service. The chart below provided by eMarketer depicts how various communication channels from this survey arouse social media user and average adult interests … (1 comments)
social marketing: Stop Wasting People's Time
- 03/12/10 08:55 AM
I was looking through some of my notes from the past and came across this nice little gem I thought was worth sharing. Earlier last year, Ruder Finn conducted a study to determine why people go online. The results of his study can be seen in the following graph. As you can see, there are quite a few reasons why people go online, all of which have to do with passing the time. In evaluating this graph, we can learn specifically how people pass the time on the Internet, and thus figure out how to target new prospects and leads through … (7 comments)
social marketing: Does Twitter Reach The Right Homebuyers?
- 03/11/10 07:34 AM
After a long hiatus, I'm hoping to get back to putting more posts on my blog here to help real estate professionals leverage online and social media marketing. That being said, let'e get into it! Thanks to a recent graph provided by Silicon Alley Insider, we can learn about some interesting insights about the audiences currently utilizing Twitter.
In evaluating this graph, we notice people using Twitter under 25 years of age has increased by over 14% over the course of last year, thus increasing this age bracket's total Twitter utilization to approximately 30%. The reason for this most likely … (2 comments)
The idea of coming up with a social media budget can be very ambiguous, and even ridiculous to many people. After all, why would you want to spend money on social media marketing when making posts on Facebook and Tweets on Twitter are free? Well, there is really more to social media marketing than Facebook and Twitter. A lot more…
;)
;)
