keyword research: Optimizing Your Real Estate Website Step by Step
- 12/27/10 08:18 AM
We often talk on this blog about doing this, that or the other thing to create a search engine optimized website for your real estate business. So, we decided to offer you a basic step-by-step strategy for optimizing your realty website.. Step 1) Keyword Research You're going to need to find out what keywords your target audience uses consistently to find information about homes for sale in your area. You first should try "My City" + "real estate" and then "Neighborhood" + "real estate" and see what comes up. Also substitute terms such as "homes for sale," "homes," "homes for … (4 comments)
keyword research: How to Choose Your Real Estate Website Domain Name
- 12/23/10 05:01 AM
As you decide to build your own website or revamp your current one, you should take some time to think about the domain name you'll use for the site. Many real estate professionals like to use their own names, "JaneDoeRealtor.com" for example. This can be both good and bad. The Good: It brands you as a real estate professional. Your name as your domain allows you to "take" your domain name with you should you leave the area in which you now serve clients. (That would be harder to do with "ShermanOaksRealtor.com" for example. Although you could sell that domain … (8 comments)
keyword research: Choosing Keywords for Your Real Estate Website
- 12/07/10 06:34 AM
It's tough to find good keywords for a real estate website, keywords that are used often by people looking for a Realtor or a home in your selling area, but not too often (you want keywords that are popular but not too much so -- too much competition). Here are some tips to help you find keywords for your RE website. Your first step is to head to Google's Keyword Research tool. The tool is free to use.
Then start typing in keywords you think your target market uses. "Homes for sale Venice" is one, for example, but you'll see … (8 comments)
keyword research: How Using Videos Can Get Your Real Estate Business Found on the Web
- 11/30/10 03:40 AM
Video marketing can be a terrific way to get more visitors to your real estate website. Why? YouTube.com, the premier video sharing site, is increasingly showing its SEO muscle, bringing more traffic to those who post videos there. What's more, videos often are viewed more often than a website's content is read, according to SEO news sources, which report that 67 percent of a website's visitors will choose to look at a video rather than read a site's text. Real estate already uses video really well via video home tours. But you can take your video marketing up a notch, and … (2 comments)
keyword research: Fine Tuning Your Real Estate SEO
- 11/15/10 08:19 AM
So the first thing you're probably thinking is: "Oh great, another SEO topic from Rob..." but the fact is, that good SEO is the only thing separating you from the competition when it comes to the search engines. I promise that everything I write is useful information, so please don't shy away just because it's another SEO topic. If you created your real estate website a few years or even just months ago, it's time to make some changes and update it. Google changes its algorithms frequently, and SEO techniques that worked last year may not be as effective today. Here … (3 comments)
keyword research: Thinking of Going the DIY SEO Route? Read this first!
- 10/27/10 12:54 PM
You're tech savvy. You have LinkedIn, Twitter, and Facebook accounts. You've even set up your own blog on Wordpress and you accept ads. Good for you! Seriously! You're way ahead of most people. Truly, you are. We're not being facetious. You really are way ahead of the curve. But should you create, and optimize your own real estate website? We don't necessarily think so. Now, marketing your business on the Internet isn't rocket science. We're the first to admit that (just ask our college physics professors). It's easy enough to use online keyword research tools to come up with different keywords … (4 comments)
keyword research: How to Conduct a PPC Campaign for Your Real Estate Website
- 10/26/10 11:26 AM
A pay-per-click (PPC) campaign can be a terrific way to bring visitors to your real estate website quickly. You should be prepared and able to spend a few hundred dollars, however, and you also should set an amount over which you won't go. Otherwise PPC can become very expensive very quickly. Decide if you're going to conduct a PPC campaign with just Google, or if you'll also (or only) run a campaign with Bing/MSN, Yahoo! or another search engine. See if you can find where your top competitors are conducting their campaigns and consider doing yours there, too. As you … (0 comments)
keyword research: How You Can Write PPC Ads That Get Results
- 10/25/10 12:44 PM
We talked in an earlier blog about how to conduct a good PPC campaign. This post will help you write PPC ads that get results. Perhaps the most important thing about your little three-line ad (they're also called "listings") is the headline. You have just five words to grab a searcher's attention, so use them wisely. You can use a headline akin to "Sherman Oaks Homes for Sale," but don't be afraid of creating a headline that offers a benefit to the person who clicks: "Free Virtual Tours Sherman Oaks." The two lines below your headline -- the description -- gives … (1 comments)
keyword research: How to Create a Real Estate Search Engine Optimized Website that Beats your Competitors
- 10/08/10 10:38 AM
When it comes to competition online, there's little that beats real estate websites. After all, there aren't that many different ways to say "home for sale." In addition, if you're a real estate professional using the template websites offered by your company, you're not really getting the full power of SEO behind you. Many real estate companies are making their template websites more SEO friendly, but if your site is a template, by its very nature it's just like many other real estate websites, and to be optimized properly your site should be unique. Here are some tips on how to … (1 comments)
We often talk on this blog about doing this, that or the other thing to create a search engine optimized website for your real estate business. So, we decided to offer you a basic step-by-step strategy for optimizing your realty website..
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