keywords: Why Your Real Estate Business May Fail without SEO. Part 1
- 01/10/11 03:54 AM
That's a scary title: your RE business may fail without SEO... Unfortunately, it's becoming more and more true: unless you've been in the real estate profession for many years and have a ton of word-of-mouth referrals at your beck and call, your real estate business may very well sink today unless you go online and use search engine optimization (which, for the purposes of this post, includes social media marketing). Why? Because real estate is extremely competitive (but you knew that) and that competition is going online (which you also know). In addition, if you're not optimizing your website and using … (1 comments)
keywords: Optimizing Your Real Estate Website Step by Step
- 12/27/10 08:18 AM
We often talk on this blog about doing this, that or the other thing to create a search engine optimized website for your real estate business. So, we decided to offer you a basic step-by-step strategy for optimizing your realty website.. Step 1) Keyword Research You're going to need to find out what keywords your target audience uses consistently to find information about homes for sale in your area. You first should try "My City" + "real estate" and then "Neighborhood" + "real estate" and see what comes up. Also substitute terms such as "homes for sale," "homes," "homes for … (4 comments)
keywords: How to Choose Your Real Estate Website Domain Name
- 12/23/10 05:01 AM
As you decide to build your own website or revamp your current one, you should take some time to think about the domain name you'll use for the site. Many real estate professionals like to use their own names, "JaneDoeRealtor.com" for example. This can be both good and bad. The Good: It brands you as a real estate professional. Your name as your domain allows you to "take" your domain name with you should you leave the area in which you now serve clients. (That would be harder to do with "ShermanOaksRealtor.com" for example. Although you could sell that domain … (8 comments)
keywords: The Four Basic Elements of SEO
- 12/20/10 09:54 AM
The Four Basic Elements of SEO Search Engine Optimization (SEO) is simple, really (understand it's not necessarily easy or quick, however). There really are only four basic elements of SEO for your real estate website that you need to know. They are: Backlinks Good, engaging and informative content Title keywords germane to your website and SEO A search-engine-friendly site. Backlinks: Links from other sites back to your site (backlinks) are critical to your SEO success. The more links, all the better. But you need "good" links, which are those that come from sites that search engines trust. What are these sites? … (0 comments)
keywords: Choosing Keywords for Your Real Estate Website
- 12/07/10 06:34 AM
It's tough to find good keywords for a real estate website, keywords that are used often by people looking for a Realtor or a home in your selling area, but not too often (you want keywords that are popular but not too much so -- too much competition). Here are some tips to help you find keywords for your RE website. Your first step is to head to Google's Keyword Research tool. The tool is free to use.
Then start typing in keywords you think your target market uses. "Homes for sale Venice" is one, for example, but you'll see … (8 comments)
keywords: Fine Tuning Your Real Estate SEO
- 11/15/10 08:19 AM
So the first thing you're probably thinking is: "Oh great, another SEO topic from Rob..." but the fact is, that good SEO is the only thing separating you from the competition when it comes to the search engines. I promise that everything I write is useful information, so please don't shy away just because it's another SEO topic. If you created your real estate website a few years or even just months ago, it's time to make some changes and update it. Google changes its algorithms frequently, and SEO techniques that worked last year may not be as effective today. Here … (3 comments)
keywords: How to Rank Well in Bing Search Results
- 10/29/10 11:29 AM
While Google may be the most used search engine by just about the entire planet, you can't forget about others such as Bing. (Microsoft's "new" offering in search engines) Bing continues to grow its market share. Computerworld.com reported in July that Bing's search engine share had grown from 12.7 the month before (June) from 12.1 percent in May. Google had 62.6 percent of all search traffic in June, but Bing's growth is still...growth. In addition, the announcement earlier this year that Bing and Yahoo! will merge in an effort to compete with Google will only help Bing grow even more by … (8 comments)
keywords: Thinking of Going the DIY SEO Route? Read this first!
- 10/27/10 12:54 PM
You're tech savvy. You have LinkedIn, Twitter, and Facebook accounts. You've even set up your own blog on Wordpress and you accept ads. Good for you! Seriously! You're way ahead of most people. Truly, you are. We're not being facetious. You really are way ahead of the curve. But should you create, and optimize your own real estate website? We don't necessarily think so. Now, marketing your business on the Internet isn't rocket science. We're the first to admit that (just ask our college physics professors). It's easy enough to use online keyword research tools to come up with different keywords … (4 comments)
keywords: How to Conduct a PPC Campaign for Your Real Estate Website
- 10/26/10 11:26 AM
A pay-per-click (PPC) campaign can be a terrific way to bring visitors to your real estate website quickly. You should be prepared and able to spend a few hundred dollars, however, and you also should set an amount over which you won't go. Otherwise PPC can become very expensive very quickly. Decide if you're going to conduct a PPC campaign with just Google, or if you'll also (or only) run a campaign with Bing/MSN, Yahoo! or another search engine. See if you can find where your top competitors are conducting their campaigns and consider doing yours there, too. As you … (0 comments)
keywords: How You Can Write PPC Ads That Get Results
- 10/25/10 12:44 PM
We talked in an earlier blog about how to conduct a good PPC campaign. This post will help you write PPC ads that get results. Perhaps the most important thing about your little three-line ad (they're also called "listings") is the headline. You have just five words to grab a searcher's attention, so use them wisely. You can use a headline akin to "Sherman Oaks Homes for Sale," but don't be afraid of creating a headline that offers a benefit to the person who clicks: "Free Virtual Tours Sherman Oaks." The two lines below your headline -- the description -- gives … (1 comments)
keywords: Keep Clear of THESE Kinds of SEO Companies
- 10/22/10 05:06 AM
Many SEO companies are out there vying for your business, so you may be thinking to yourself, "how do I choose the right company?" As a company that does SEO specifically for the real estate market, we thought we could give you some tips to help you avoid the ones that take your money, but deliver little in the way of results. 1) The company promises you the stars and the galaxy for very little money. Thorough and well-done optimization of your site doesn't come cheaply. It's not necessarily expensive, but if a company promises you a great site that comes … (1 comments)
keywords: How to Find a Good Real Estate SEO Company
- 09/29/10 05:41 AM
When you've decided to hire an SEO (Search Engine Optimization) company to create and optimize a website for your real estate business, you may be wondering how to choose one. As a company that specializes in search engine optimization, we thought we would give you a few tips. Yes, we're biased on this count, but we highly recommend you find an SEO company that specializes in websites for real estate professionals. Real estate websites face extremely tough competition and therefore have needs that are different from those of other businesses. So we think you should find an SEO company that understands … (1 comments)
keywords: Pay-Per-Click Marketing for Real Estate Professionals
- 09/13/10 04:11 AM
If you want to get more clients pretty quickly and if you have a good-sized budget, you may want to think about using PPC (pay-per-click) to attract buyers and sellers to your real estate business. Just in case you don't know what PPC is, you see the results of someone's PPC campaign every time you search for something using keywords. When someone, for example, types in "house for sale Alhambra" in a search engine, two kinds of results show up. "Organic" (or free) results show up on a search results page below the PPC ads, almost always those highlighted ads/links that … (3 comments)
That's a scary title: your RE business may fail without SEO...
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