real estate websites: Localization Webinar: Long-Term Success for Realtors
- 09/06/16 05:20 AM
In today’s hyper-connected marketplace, it’s important that realtors distinguish themselves from the rest of the pack. Focusing on localization and strengthening your local SEO, or search engine optimization, will increase the likelihood you will be noticed and chosen to work with.
Focus on SEO and Localization As a realtor, it’s all about “location, location, location,” you are wasting your time, energy, and resources if you are not being seen by consumers in your territory.
If you market and optimize yourself correctly and effectively, you will have far more online exposure and presence online.
Tips To Increase Your Localization 1. Tags … (0 comments)
It’s 2016 and business has been booming. You upgraded to a larger office across town. You’ve worked on several high profile real estate transactions. And, you’ve even hired several agents to work under your roof.
But, when was the last time you bothered to update your website? What about just basic information?
Have trouble remembering? That’s way too long! We live in a society where information is constantly being updated and disseminated. Your website needs to keep up with the demands of your consumers. And more importantly, your website needs to stay fresh … (2 comments)
real estate websites: Brand Smarter, Not Harder
- 08/23/16 02:54 AM
Your real estate website is an important aspect of your online presence, marketing, and branding strategy. Is your site saying enough about you and your brand?
Your website is the first introduction many people will have of you and your business. Is your website sending a good first impression? Your website might be turning potential clients away and you might not even know it. Thousands of dollars gone before you even get a chance to introduce yourself in person.
The Problem
The main and consistent issue we see when we’re building new sites, or revamping old sites, for our customers is the utter lack … (0 comments)
real estate websites: Get 55% More Leads By Blogging
- 08/08/16 05:07 AM
Get 55% more real estate leads by blogging on your website! Blogging is crucial to drawing and keeping incoming traffic on your real estate website. Learn 5 tips to build a better blog that will get you more clients. Real estate blogs use to be a nice way of building trust and maintaining credibility and visibility with current and potential buyers. Now, they are a requirement to draw traffic and leads to your website. Having a website does not distinguish you from the herd of other real estate agents in your area. And God forbid your website is even slightly outdated or slow to … (0 comments)
real estate websites: Know Your Real Estate: Know Your School Districts
- 08/03/16 03:04 AM
91% of home buyers said school boundaries were important when searching for homes. One out of five home buyers would pay six to 10 percent above their budget for the right school. One out of 10 home buyers would go so far as to pay up to 20 percent more than what their budget afforded. Let this sink in for a second. These are understandable statistics when you consider that children who don’t graduate high school can expect an average annual income of $20,000. Another factor to consider is how crime rate and the quality of the school system go hand-in-hand. Both of these have … (1 comments)
real estate websites: Google Changes Will Award Mobile Responsive Site!
- 11/19/15 01:09 AM
If you weren't conviced on getting a mobile-responsive site before, be prepared to be convinced now. Since this year, Google decided to award mobile responsive real estate websites with better search results. "we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results" (Google). That means mobile-responsive websites will be listed higher up on mobile search results than Non-Responsive agent websites. This is exciting news for those of you with a mobile responsive site! This is urgent … (4 comments)
Following up with your leads is a sure way to get more conversions. That can go without said, but what you do need to keep in mind is: Speed Matters. “The first company that follows up with an online lead gets 50% of the business”, according to Entrepreneur.com contributor, Grant Cardone. Similarly, he also asserted that it can "take up to 8 attempts just to qualify the lead"
So don’t be afraid to be assertive!
For more TechTips, email Lance@realtytech.com OR check us out at: www.realtytech.com
… (2 comments)
real estate websites: The 3 A's to Attracting Clients Online
- 10/27/15 03:18 AM
Chances are, you have spent some effort on your website presentation to make it appealing to perspective leads. Having a simple, sophisticated web appearance is extremely important, but it is only the passive aspect of gaining leads. Here are some tips for a more active use of the internet for lead generation.
Actively Answer Their Questions – The internet is not just a place where potential clients can find you, but you can find them also. There are various forums (such as City-Data.com) you can use to answer questions concerning homes in your area, directly connecting with homebuyers who could be … (4 comments)
CRISNet MLS and RealtyTech are now Partners – Explaining it all As part of a new relationship with the SRAR/CRISNET MLS boards, RealtyTech is now offering a FREE basic website, FREE basic IDX, and FREE basic mobile IDX to all SRAR/CRISNET members in good standings. Have you always wanted a website, but didn't want an additional monthly payment? Now is the chance for you to have a web presence for FREE! To sign up, go to www.SRAR.com and click on the orange RealtyTech banner at the top of the page. Once we've received your order and have verified that … (4 comments)
real estate websites: Taking Your Realty Video Marketing Efforts to the Next Level
- 03/07/11 11:32 AM
Of course you provide your customers' listings with video tours. Of course you place those same videos on YouTube... But are really using the power of videos to their true potential in your real estate business? Are you really? Instead of the usual videos of a home's interior, use videos to market you, the real estate agent, as an expert in your field. Brand yourself as the go-to realty professional in your area. How can you do this? Well, you're already offering useful information in articles, newsletters and blog posts on how to sell a home in a down market, how to … (3 comments)
real estate websites: Some First Steps Towards Real Estate Email Marketing
- 02/17/11 07:29 AM
If you've decide to take the plunge into promoting your real estate services online, here are a couple of tips on how to get started developing relationships with potential clients. 1) Get some sort of auto-responder program. This is an automated e-mail system that will let you gather e-mail addresses of potential customers and then follow up with them automatically, even as you sleep (hence the "auto" and the "responder"). All you need to do is send out targeted messages to your list at regular intervals. Aweber.com and ConstantContact.com are two of the best known. Both are reasonably priced as well. … (3 comments)
real estate websites: Four Easy Ways To Increase Your Website's Traffic - For Free
- 01/05/11 04:05 AM
As you create your real estate website, here are four things we believe are key to ensuring your website will bring you listings and client leads -- for free. 1) Be sure to place a link to your website on your Facebook page (you do have a professional page on Facebook, yes?). Engage in useful dialog with your followers about your local real estate market and you'll soon see an uptick in the number of people going to your website from the link on your Facebook page. 2) Update your website frequently with fresh content. This is probably one of the … (4 comments)
real estate websites: The Four Basic Elements of SEO
- 12/20/10 09:54 AM
The Four Basic Elements of SEO Search Engine Optimization (SEO) is simple, really (understand it's not necessarily easy or quick, however). There really are only four basic elements of SEO for your real estate website that you need to know. They are: Backlinks Good, engaging and informative content Title keywords germane to your website and SEO A search-engine-friendly site. Backlinks: Links from other sites back to your site (backlinks) are critical to your SEO success. The more links, all the better. But you need "good" links, which are those that come from sites that search engines trust. What are these sites? … (0 comments)
real estate websites: How "Getting Listed" Helps You "Get Found"
- 12/10/10 04:09 AM
You've more than likely heard about search engine results pages' "local listings." These can be a terrific means for your real estate website to get found by local prospects when they're looking to buy or sell a home. Local listings are great because they more than likely allow you to include a direct link to your real estate website or a specific page within it, as well as your physical address and the phone number and e-mail address you wish prospects to use to contact you. Here's how to get listed: Go to the Big Three (search engines): Google, Bing/MSN and … (2 comments)
real estate websites: Choosing Keywords for Your Real Estate Website
- 12/07/10 06:34 AM
It's tough to find good keywords for a real estate website, keywords that are used often by people looking for a Realtor or a home in your selling area, but not too often (you want keywords that are popular but not too much so -- too much competition). Here are some tips to help you find keywords for your RE website. Your first step is to head to Google's Keyword Research tool. The tool is free to use.
Then start typing in keywords you think your target market uses. "Homes for sale Venice" is one, for example, but you'll see … (8 comments)
real estate websites: Top Real Estate Website Mistakes
- 12/02/10 07:26 AM
We create and optimize websites, so we've seen some pretty poor ones in our time. Here are some of the top mistakes we've found in real estate websites: An outdated website You know the ones, the sites that look as if they haven't been touched since the 1990s. Sites that scroll (no internal links), flashing buttons, no access to MLS listings, etc. Instead, you should keep your site fresh, updating and overhauling it completely at least every five years or so. No one to call You'd be surprised -- we were at first -- about how many Realtors and other realty … (2 comments)
real estate websites: How Using Videos Can Get Your Real Estate Business Found on the Web
- 11/30/10 03:40 AM
Video marketing can be a terrific way to get more visitors to your real estate website. Why? YouTube.com, the premier video sharing site, is increasingly showing its SEO muscle, bringing more traffic to those who post videos there. What's more, videos often are viewed more often than a website's content is read, according to SEO news sources, which report that 67 percent of a website's visitors will choose to look at a video rather than read a site's text. Real estate already uses video really well via video home tours. But you can take your video marketing up a notch, and … (2 comments)
real estate websites: Is Article Marketing Right For You? - Yet another SEO tool that gets you more traffic!
- 11/23/10 06:21 AM
Many SEO practitioners, RealtyTech Inc. included, recommend that their clients use what is known as article marketing to be ranked high in what is called "organic" search results. Organic results are those listings you see on a results page that are not PPC (pay-per-click) ads. PPC ads are those at the top and right hand side of a search results page and are usually highlighted or of a different color than the other results. Those "other" results are the organic results. *Want more info on PPC ads? Check out our other blogs on PPC ads* How to conduct a PPC campaign … (5 comments)
real estate websites: Improving Your Real Estate Website's SEO ROI
- 11/18/10 05:02 AM
Now that you've optimized your real estate website for the search engines, it's time to make sure your site converts your visitors into clients. All of the hard work you've performed to make sure your site shows up highly within search results for your local market will go to naught if people visit and then leave. Instead, you want people to take action when they come to your site. Sure, you want them to call you, you want them to set up a meeting to discuss selling their house, but first, you want them to interact with you on your site. … (0 comments)
real estate websites: Fine Tuning Your Real Estate SEO
- 11/15/10 08:19 AM
So the first thing you're probably thinking is: "Oh great, another SEO topic from Rob..." but the fact is, that good SEO is the only thing separating you from the competition when it comes to the search engines. I promise that everything I write is useful information, so please don't shy away just because it's another SEO topic. If you created your real estate website a few years or even just months ago, it's time to make some changes and update it. Google changes its algorithms frequently, and SEO techniques that worked last year may not be as effective today. Here … (3 comments)
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