realtytech: Localization Webinar: Long-Term Success for Realtors
- 09/06/16 05:20 AM
In today’s hyper-connected marketplace, it’s important that realtors distinguish themselves from the rest of the pack. Focusing on localization and strengthening your local SEO, or search engine optimization, will increase the likelihood you will be noticed and chosen to work with.
Focus on SEO and Localization As a realtor, it’s all about “location, location, location,” you are wasting your time, energy, and resources if you are not being seen by consumers in your territory.
If you market and optimize yourself correctly and effectively, you will have far more online exposure and presence online.
Tips To Increase Your Localization 1. Tags … (0 comments)
It’s 2016 and business has been booming. You upgraded to a larger office across town. You’ve worked on several high profile real estate transactions. And, you’ve even hired several agents to work under your roof.
But, when was the last time you bothered to update your website? What about just basic information?
Have trouble remembering? That’s way too long! We live in a society where information is constantly being updated and disseminated. Your website needs to keep up with the demands of your consumers. And more importantly, your website needs to stay fresh … (2 comments)
realtytech: Brand Smarter, Not Harder
- 08/23/16 02:54 AM
Your real estate website is an important aspect of your online presence, marketing, and branding strategy. Is your site saying enough about you and your brand?
Your website is the first introduction many people will have of you and your business. Is your website sending a good first impression? Your website might be turning potential clients away and you might not even know it. Thousands of dollars gone before you even get a chance to introduce yourself in person.
The Problem
The main and consistent issue we see when we’re building new sites, or revamping old sites, for our customers is the utter lack … (0 comments)
realtytech: Get 55% More Leads By Blogging
- 08/08/16 05:07 AM
Get 55% more real estate leads by blogging on your website! Blogging is crucial to drawing and keeping incoming traffic on your real estate website. Learn 5 tips to build a better blog that will get you more clients. Real estate blogs use to be a nice way of building trust and maintaining credibility and visibility with current and potential buyers. Now, they are a requirement to draw traffic and leads to your website. Having a website does not distinguish you from the herd of other real estate agents in your area. And God forbid your website is even slightly outdated or slow to … (0 comments)
realtytech: Generate More Leads Using LinkedIn Part II
- 07/26/16 08:18 AM
LinkedIn gets 277% more leads than Facebook! Last week we discussed the first steps for utilizing LinkedIn to generate more real estate leads for your business. Here are a more couple ways that will generate more real estate business for you. Step 4: Become a Media Company: Post Your Knowledge on LinkedIn. It’s important for you as a real estate agent to remain relevant in people’s minds. But sticking your face on a billboard or bus-stop shelter is not the best or most cost-effective way to do this. By becoming a media company: creating and sharing content that makes you likable, demonstrates your knowledge, provides value to … (0 comments)
realtytech: Using LinkedIn to Generate Real Estate Leads
- 07/18/16 05:56 AM
Every day there’s a new social media platform you have to master to keep up with your tech savvy clients: you know the ins and outs of marketing for Facebook. You tweet regularly to your many followers on Twitter. But, do you take advantage of all that LinkedIn has to offer? LinkedIn may come across as a little stuffy – strictly for business – but, that’s exactly why it works so well: it helps build your business! Not convinced? Just look at the stats: data compiled from more than 5,000 companies found LinkedIn produced 277 percent more leads than Facebook and … (4 comments)
realtytech: Be Original. Be You. Be Ranked Higher!
- 12/10/15 01:22 AM
Be Original, Be You, Be Ranked Higher It was Web Wisdom Wendsday for us yesterday and I thought we could share the post with the Rain Community too! I'm sure you have heard "Content is King" before and from our years experiences and working with Google, it is absolutely true for SEO.
Add Original Content: Google loves original content. Display your knowledge of your market by sharing from your experience of living or working there. Adding a page with information of the schools, community atmosphere, parks, etc, can help you rank and show your expertise. Holidays are coming up, posting upcoming events, such as annual … (3 comments)
realtytech: Google Changes Will Award Mobile Responsive Site!
- 11/19/15 01:09 AM
If you weren't conviced on getting a mobile-responsive site before, be prepared to be convinced now. Since this year, Google decided to award mobile responsive real estate websites with better search results. "we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results" (Google). That means mobile-responsive websites will be listed higher up on mobile search results than Non-Responsive agent websites. This is exciting news for those of you with a mobile responsive site! This is urgent … (4 comments)
realtytech: Follow Your Leads
- 11/10/15 07:41 AM
Its TechTip Tuesday here at RealtyTech so we thought to share a quick tip with you guys too.
Follow Your Leads
Following up with your leads is a sure way to get more conversions. That can go without said, but what you do need to keep in mind is: Speed Matters. “The first company that follows up with an online lead gets 50% of the business”, according to Entrepreneur.com contributor, Grant Cardone. Similarly, he also asserted that it can "take up to 8 attempts just to qualify the lead"
So don’t be afraid to be assertive!
For more TechTips, email Lance@realtytech.com OR check us out at: www.realtytech.com
… (2 comments)
realtytech: The 3 A's to Attracting Clients Online
- 10/27/15 03:18 AM
Chances are, you have spent some effort on your website presentation to make it appealing to perspective leads. Having a simple, sophisticated web appearance is extremely important, but it is only the passive aspect of gaining leads. Here are some tips for a more active use of the internet for lead generation.
Actively Answer Their Questions – The internet is not just a place where potential clients can find you, but you can find them also. There are various forums (such as City-Data.com) you can use to answer questions concerning homes in your area, directly connecting with homebuyers who could be … (4 comments)
CRISNet MLS and RealtyTech are now Partners – Explaining it all As part of a new relationship with the SRAR/CRISNET MLS boards, RealtyTech is now offering a FREE basic website, FREE basic IDX, and FREE basic mobile IDX to all SRAR/CRISNET members in good standings. Have you always wanted a website, but didn't want an additional monthly payment? Now is the chance for you to have a web presence for FREE! To sign up, go to www.SRAR.com and click on the orange RealtyTech banner at the top of the page. Once we've received your order and have verified that … (4 comments)
realtytech: Using Mobile Marketing to Market Your Real Estate Listings
- 02/25/11 03:56 AM
With more than 277 million people using mobile devices (smartphones) today, are you marketing your home listings via their mobile phones? Here are some tips to help you market your real estate listings to those potential clients who navigate the Internet via a smartphone device.
Assign a unique text code or mobile ID to each of your property listings. This allows potential clients to get details on the property and your contact information, as well as view photos of the home. You'll be able to use mobile IDs for other advertisements, such as ads online, for sale signs, ads in newspapers and magazines, your … (4 comments)
realtytech: Some First Steps Towards Real Estate Email Marketing
- 02/17/11 07:29 AM
If you've decide to take the plunge into promoting your real estate services online, here are a couple of tips on how to get started developing relationships with potential clients. 1) Get some sort of auto-responder program. This is an automated e-mail system that will let you gather e-mail addresses of potential customers and then follow up with them automatically, even as you sleep (hence the "auto" and the "responder"). All you need to do is send out targeted messages to your list at regular intervals. Aweber.com and ConstantContact.com are two of the best known. Both are reasonably priced as well. … (3 comments)
realtytech: Marketing Your Real Estate Services Via Forums. Part 2
- 02/07/11 04:25 AM
We wrote in our last post about why participating in real estate forums where potential homebuyers and sellers hang out can be a great way to market your real estate services. This post will talk about the best way to do so. Aim to post to the forums you've chosen at least two or three times a week. The more you post, the more your posts' readers will see your signature and the better chance you have of getting the link to your website or blog clicked upon (and the more people will visit your website/blog). The most important thing you … (2 comments)
realtytech: Marketing Your Real Estate Services Via Forums. Part 1
- 02/04/11 04:45 AM
In addition to optimizing your real estate website, setting up Twitter and Facebook accounts so that you may engage potential clients via social media marketing, blogging, and sending e-mail newsletters, a great way to market your real estate services is through forum posting. Posting on forums is free, by the way. Forum posts often come up in search engine results as people search for information on a product or service. Literally hundreds of thousands of forums exist online and cover millions of topics. Real estate is one of the more popular topics. Naturally, some real estate forums are geared just for … (3 comments)
realtytech: Why Your Real Estate Business May Fail without SEO. Part 2
- 01/14/11 10:41 AM
We spoke in our last post about how a well-optimized website can be the difference between success and failure in today's real estate arena. This is part 2... Many real estate professionals have tried pay-per-click (PPC) campaigns with mixed results. Yet perhaps the "worst" thing about PPC is the fact that once you end your campaign, your ads don't appear. Yet your competitors' still do! Good on- and off-site SEO, however, can see your site coming up in the first few listings of free (also known as "organic") results for months and years. And without the constant cost of high PPC … (0 comments)
realtytech: Why Your Real Estate Business May Fail without SEO. Part 1
- 01/10/11 03:54 AM
That's a scary title: your RE business may fail without SEO... Unfortunately, it's becoming more and more true: unless you've been in the real estate profession for many years and have a ton of word-of-mouth referrals at your beck and call, your real estate business may very well sink today unless you go online and use search engine optimization (which, for the purposes of this post, includes social media marketing). Why? Because real estate is extremely competitive (but you knew that) and that competition is going online (which you also know). In addition, if you're not optimizing your website and using … (1 comments)
realtytech: Four Easy Ways To Increase Your Website's Traffic - For Free
- 01/05/11 04:05 AM
As you create your real estate website, here are four things we believe are key to ensuring your website will bring you listings and client leads -- for free. 1) Be sure to place a link to your website on your Facebook page (you do have a professional page on Facebook, yes?). Engage in useful dialog with your followers about your local real estate market and you'll soon see an uptick in the number of people going to your website from the link on your Facebook page. 2) Update your website frequently with fresh content. This is probably one of the … (4 comments)
realtytech: Optimizing Your Real Estate Website Step by Step
- 12/27/10 08:18 AM
We often talk on this blog about doing this, that or the other thing to create a search engine optimized website for your real estate business. So, we decided to offer you a basic step-by-step strategy for optimizing your realty website.. Step 1) Keyword Research You're going to need to find out what keywords your target audience uses consistently to find information about homes for sale in your area. You first should try "My City" + "real estate" and then "Neighborhood" + "real estate" and see what comes up. Also substitute terms such as "homes for sale," "homes," "homes for … (4 comments)
realtytech: The Four Basic Elements of SEO
- 12/20/10 09:54 AM
The Four Basic Elements of SEO Search Engine Optimization (SEO) is simple, really (understand it's not necessarily easy or quick, however). There really are only four basic elements of SEO for your real estate website that you need to know. They are: Backlinks Good, engaging and informative content Title keywords germane to your website and SEO A search-engine-friendly site. Backlinks: Links from other sites back to your site (backlinks) are critical to your SEO success. The more links, all the better. But you need "good" links, which are those that come from sites that search engines trust. What are these sites? … (0 comments)
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