search engine optimization: Marketing Your Real Estate Services Via Forums. Part 2
- 02/07/11 04:25 AM
We wrote in our last post about why participating in real estate forums where potential homebuyers and sellers hang out can be a great way to market your real estate services. This post will talk about the best way to do so. Aim to post to the forums you've chosen at least two or three times a week. The more you post, the more your posts' readers will see your signature and the better chance you have of getting the link to your website or blog clicked upon (and the more people will visit your website/blog). The most important thing you … (2 comments)
search engine optimization: RealtyTech’s IDX and Mobile IDX Solutions Empower the Burbank Association of REALTORS® Members to Stand Out from the Crowd
- 02/04/11 05:14 AM
In an agreement that will help real estate professionals market their services more easily to potential home buyers and sellers, the Burbank Association of REALTORS® has hired RealtyTech Inc. to provide IDX, Mobile IDX, real estate websites, along with other real estate products and services for all their members. An Internet Data eXchange (IDX) is an MLS search solution that allows those looking to buy property the ability to conduct searches of MLS properties within a user-specified area and their parameters. RealtyTech, Inc., based in Westlake Village, CA, has created IDX123, an IDX MLS search system that allows real estate … (0 comments)
search engine optimization: Marketing Your Real Estate Services Via Forums. Part 1
- 02/04/11 04:45 AM
In addition to optimizing your real estate website, setting up Twitter and Facebook accounts so that you may engage potential clients via social media marketing, blogging, and sending e-mail newsletters, a great way to market your real estate services is through forum posting. Posting on forums is free, by the way. Forum posts often come up in search engine results as people search for information on a product or service. Literally hundreds of thousands of forums exist online and cover millions of topics. Real estate is one of the more popular topics. Naturally, some real estate forums are geared just for … (3 comments)
search engine optimization: Why Your Real Estate Business May Fail without SEO. Part 1
- 01/10/11 03:54 AM
That's a scary title: your RE business may fail without SEO... Unfortunately, it's becoming more and more true: unless you've been in the real estate profession for many years and have a ton of word-of-mouth referrals at your beck and call, your real estate business may very well sink today unless you go online and use search engine optimization (which, for the purposes of this post, includes social media marketing). Why? Because real estate is extremely competitive (but you knew that) and that competition is going online (which you also know). In addition, if you're not optimizing your website and using … (1 comments)
search engine optimization: Optimizing Your Real Estate Website Step by Step
- 12/27/10 08:18 AM
We often talk on this blog about doing this, that or the other thing to create a search engine optimized website for your real estate business. So, we decided to offer you a basic step-by-step strategy for optimizing your realty website.. Step 1) Keyword Research You're going to need to find out what keywords your target audience uses consistently to find information about homes for sale in your area. You first should try "My City" + "real estate" and then "Neighborhood" + "real estate" and see what comes up. Also substitute terms such as "homes for sale," "homes," "homes for … (4 comments)
search engine optimization: How to Choose Your Real Estate Website Domain Name
- 12/23/10 05:01 AM
As you decide to build your own website or revamp your current one, you should take some time to think about the domain name you'll use for the site. Many real estate professionals like to use their own names, "JaneDoeRealtor.com" for example. This can be both good and bad. The Good: It brands you as a real estate professional. Your name as your domain allows you to "take" your domain name with you should you leave the area in which you now serve clients. (That would be harder to do with "ShermanOaksRealtor.com" for example. Although you could sell that domain … (8 comments)
search engine optimization: The Four Basic Elements of SEO
- 12/20/10 09:54 AM
The Four Basic Elements of SEO Search Engine Optimization (SEO) is simple, really (understand it's not necessarily easy or quick, however). There really are only four basic elements of SEO for your real estate website that you need to know. They are: Backlinks Good, engaging and informative content Title keywords germane to your website and SEO A search-engine-friendly site. Backlinks: Links from other sites back to your site (backlinks) are critical to your SEO success. The more links, all the better. But you need "good" links, which are those that come from sites that search engines trust. What are these sites? … (0 comments)
search engine optimization: How "Getting Listed" Helps You "Get Found"
- 12/10/10 04:09 AM
You've more than likely heard about search engine results pages' "local listings." These can be a terrific means for your real estate website to get found by local prospects when they're looking to buy or sell a home. Local listings are great because they more than likely allow you to include a direct link to your real estate website or a specific page within it, as well as your physical address and the phone number and e-mail address you wish prospects to use to contact you. Here's how to get listed: Go to the Big Three (search engines): Google, Bing/MSN and … (2 comments)
search engine optimization: Choosing Keywords for Your Real Estate Website
- 12/07/10 06:34 AM
It's tough to find good keywords for a real estate website, keywords that are used often by people looking for a Realtor or a home in your selling area, but not too often (you want keywords that are popular but not too much so -- too much competition). Here are some tips to help you find keywords for your RE website. Your first step is to head to Google's Keyword Research tool. The tool is free to use.
Then start typing in keywords you think your target market uses. "Homes for sale Venice" is one, for example, but you'll see … (8 comments)
search engine optimization: Top Real Estate Website Mistakes
- 12/02/10 07:26 AM
We create and optimize websites, so we've seen some pretty poor ones in our time. Here are some of the top mistakes we've found in real estate websites: An outdated website You know the ones, the sites that look as if they haven't been touched since the 1990s. Sites that scroll (no internal links), flashing buttons, no access to MLS listings, etc. Instead, you should keep your site fresh, updating and overhauling it completely at least every five years or so. No one to call You'd be surprised -- we were at first -- about how many Realtors and other realty … (2 comments)
search engine optimization: Is Article Marketing Right For You? - Yet another SEO tool that gets you more traffic!
- 11/23/10 06:21 AM
Many SEO practitioners, RealtyTech Inc. included, recommend that their clients use what is known as article marketing to be ranked high in what is called "organic" search results. Organic results are those listings you see on a results page that are not PPC (pay-per-click) ads. PPC ads are those at the top and right hand side of a search results page and are usually highlighted or of a different color than the other results. Those "other" results are the organic results. *Want more info on PPC ads? Check out our other blogs on PPC ads* How to conduct a PPC campaign … (5 comments)
search engine optimization: Improving Your Real Estate Website's SEO ROI
- 11/18/10 05:02 AM
Now that you've optimized your real estate website for the search engines, it's time to make sure your site converts your visitors into clients. All of the hard work you've performed to make sure your site shows up highly within search results for your local market will go to naught if people visit and then leave. Instead, you want people to take action when they come to your site. Sure, you want them to call you, you want them to set up a meeting to discuss selling their house, but first, you want them to interact with you on your site. … (0 comments)
search engine optimization: Fine Tuning Your Real Estate SEO
- 11/15/10 08:19 AM
So the first thing you're probably thinking is: "Oh great, another SEO topic from Rob..." but the fact is, that good SEO is the only thing separating you from the competition when it comes to the search engines. I promise that everything I write is useful information, so please don't shy away just because it's another SEO topic. If you created your real estate website a few years or even just months ago, it's time to make some changes and update it. Google changes its algorithms frequently, and SEO techniques that worked last year may not be as effective today. Here … (3 comments)
search engine optimization: How 140 Characters Can Help You Get More Clients and Sell More Homes: Twitter Tips
- 11/11/10 03:50 AM
Twitter can be a relatively easy way to create relationships with potential buyers or sellers to your real estate business. Too many people, though, hear about Twitter, give it a try for just a week or so, find it doesn't get them the results they seek -- or they say they just "I don't get it" -- and quit. Don't let that happen to you; don't be among the more than 50 percent of new users who quit Twitter within the first month of signing up. Here are some tips to help you get the most out of Twitter: In some … (0 comments)
search engine optimization: Using Twitter to Improve Traffic
- 11/04/10 05:21 AM
Twitter can be a real marketing dream for a real estate professional. Take the tale of the married couple (note: they aren't Realtors) who decided to quit their jobs and sell their home so that they could then travel the world for three years. They sold their home in the Pacific Northwest this past summer quickly -- in this down market -- and they believe part of the reason they did so is because they set their house up with its "own" Twitter account and then had the "house" tweet about itself. They blogged about it here. The gist of how … (9 comments)
search engine optimization: How to Rank Well in Bing Search Results
- 10/29/10 11:29 AM
While Google may be the most used search engine by just about the entire planet, you can't forget about others such as Bing. (Microsoft's "new" offering in search engines) Bing continues to grow its market share. Computerworld.com reported in July that Bing's search engine share had grown from 12.7 the month before (June) from 12.1 percent in May. Google had 62.6 percent of all search traffic in June, but Bing's growth is still...growth. In addition, the announcement earlier this year that Bing and Yahoo! will merge in an effort to compete with Google will only help Bing grow even more by … (8 comments)
search engine optimization: Two Offline Ideas to Drive Traffic to Your Real Estate Website
- 10/28/10 12:49 PM
If you've done your due diligence and created a well-optimized website for your real estate business; if you continue your online marketing with e-mail marketing, blogging, and social media marketing via Twitter and Facebook, there's still one more thing you need to do to get more people to come to your site - market your site offline. Here are a couple of ideas on how you may do so: Your website and e-mail address will go on your business card, of course, but many people never read business cards. You may meet someone at a networking event, politely give them your … (3 comments)
search engine optimization: Thinking of Going the DIY SEO Route? Read this first!
- 10/27/10 12:54 PM
You're tech savvy. You have LinkedIn, Twitter, and Facebook accounts. You've even set up your own blog on Wordpress and you accept ads. Good for you! Seriously! You're way ahead of most people. Truly, you are. We're not being facetious. You really are way ahead of the curve. But should you create, and optimize your own real estate website? We don't necessarily think so. Now, marketing your business on the Internet isn't rocket science. We're the first to admit that (just ask our college physics professors). It's easy enough to use online keyword research tools to come up with different keywords … (4 comments)
search engine optimization: How to Conduct a PPC Campaign for Your Real Estate Website
- 10/26/10 11:26 AM
A pay-per-click (PPC) campaign can be a terrific way to bring visitors to your real estate website quickly. You should be prepared and able to spend a few hundred dollars, however, and you also should set an amount over which you won't go. Otherwise PPC can become very expensive very quickly. Decide if you're going to conduct a PPC campaign with just Google, or if you'll also (or only) run a campaign with Bing/MSN, Yahoo! or another search engine. See if you can find where your top competitors are conducting their campaigns and consider doing yours there, too. As you … (0 comments)
search engine optimization: The Nuts and Bolts of Starting Your Real Estate Blog
- 10/22/10 05:45 AM
If you've decided to start blogging about real estate, we congratulate you. A blog can go a long way to bringing visitors to your real estate site. It also can create for you the "brand" as the real estate expert in your selling area. Some other things a blog can do: It will let people know that you are friendly and approachable, as well as knowledgeable. Readers will come to believe they "know" you. They'll come to trust you and, when they're in the market to buy or sell property, they'll want to work with someone they know -- you! … (1 comments)
We wrote in our last post about why participating in real estate forums where potential homebuyers and sellers hang out can be a great way to market your real estate services.
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