seo: Be Original. Be You. Be Ranked Higher!
- 12/10/15 01:22 AM
Be Original, Be You, Be Ranked Higher It was Web Wisdom Wendsday for us yesterday and I thought we could share the post with the Rain Community too! I'm sure you have heard "Content is King" before and from our years experiences and working with Google, it is absolutely true for SEO.
Add Original Content: Google loves original content. Display your knowledge of your market by sharing from your experience of living or working there. Adding a page with information of the schools, community atmosphere, parks, etc, can help you rank and show your expertise. Holidays are coming up, posting upcoming events, such as annual … (3 comments)
Google has long been the main focus of SEO for websites as it dominates 67.6% of all domestic searches. But now that Google’s contract with Apple as the default search engine for Safari is ending this year, Bing and Yahoo fights for the coveted and expensive (about 1 billion a year) position. According to Search Engine Land, Bing will most likely take over Google’s spot as Bing already powers searches for Siri. So what does this mean for you as a real estate agent? It means that it … (24 comments)
seo: The 3 A's to Attracting Clients Online
- 10/27/15 03:18 AM
Chances are, you have spent some effort on your website presentation to make it appealing to perspective leads. Having a simple, sophisticated web appearance is extremely important, but it is only the passive aspect of gaining leads. Here are some tips for a more active use of the internet for lead generation.
Actively Answer Their Questions – The internet is not just a place where potential clients can find you, but you can find them also. There are various forums (such as City-Data.com) you can use to answer questions concerning homes in your area, directly connecting with homebuyers who could be … (4 comments)
seo: Why Your Real Estate Business May Fail without SEO. Part 2
- 01/14/11 10:41 AM
We spoke in our last post about how a well-optimized website can be the difference between success and failure in today's real estate arena. This is part 2... Many real estate professionals have tried pay-per-click (PPC) campaigns with mixed results. Yet perhaps the "worst" thing about PPC is the fact that once you end your campaign, your ads don't appear. Yet your competitors' still do! Good on- and off-site SEO, however, can see your site coming up in the first few listings of free (also known as "organic") results for months and years. And without the constant cost of high PPC … (0 comments)
seo: Why Your Real Estate Business May Fail without SEO. Part 1
- 01/10/11 03:54 AM
That's a scary title: your RE business may fail without SEO... Unfortunately, it's becoming more and more true: unless you've been in the real estate profession for many years and have a ton of word-of-mouth referrals at your beck and call, your real estate business may very well sink today unless you go online and use search engine optimization (which, for the purposes of this post, includes social media marketing). Why? Because real estate is extremely competitive (but you knew that) and that competition is going online (which you also know). In addition, if you're not optimizing your website and using … (1 comments)
seo: Optimizing Your Real Estate Website Step by Step
- 12/27/10 08:18 AM
We often talk on this blog about doing this, that or the other thing to create a search engine optimized website for your real estate business. So, we decided to offer you a basic step-by-step strategy for optimizing your realty website.. Step 1) Keyword Research You're going to need to find out what keywords your target audience uses consistently to find information about homes for sale in your area. You first should try "My City" + "real estate" and then "Neighborhood" + "real estate" and see what comes up. Also substitute terms such as "homes for sale," "homes," "homes for … (4 comments)
seo: The Four Basic Elements of SEO
- 12/20/10 09:54 AM
The Four Basic Elements of SEO Search Engine Optimization (SEO) is simple, really (understand it's not necessarily easy or quick, however). There really are only four basic elements of SEO for your real estate website that you need to know. They are: Backlinks Good, engaging and informative content Title keywords germane to your website and SEO A search-engine-friendly site. Backlinks: Links from other sites back to your site (backlinks) are critical to your SEO success. The more links, all the better. But you need "good" links, which are those that come from sites that search engines trust. What are these sites? … (0 comments)
seo: Choosing Keywords for Your Real Estate Website
- 12/07/10 06:34 AM
It's tough to find good keywords for a real estate website, keywords that are used often by people looking for a Realtor or a home in your selling area, but not too often (you want keywords that are popular but not too much so -- too much competition). Here are some tips to help you find keywords for your RE website. Your first step is to head to Google's Keyword Research tool. The tool is free to use.
Then start typing in keywords you think your target market uses. "Homes for sale Venice" is one, for example, but you'll see … (8 comments)
seo: How Using Videos Can Get Your Real Estate Business Found on the Web
- 11/30/10 03:40 AM
Video marketing can be a terrific way to get more visitors to your real estate website. Why? YouTube.com, the premier video sharing site, is increasingly showing its SEO muscle, bringing more traffic to those who post videos there. What's more, videos often are viewed more often than a website's content is read, according to SEO news sources, which report that 67 percent of a website's visitors will choose to look at a video rather than read a site's text. Real estate already uses video really well via video home tours. But you can take your video marketing up a notch, and … (2 comments)
seo: Is Article Marketing Right For You? - Yet another SEO tool that gets you more traffic!
- 11/23/10 06:21 AM
Many SEO practitioners, RealtyTech Inc. included, recommend that their clients use what is known as article marketing to be ranked high in what is called "organic" search results. Organic results are those listings you see on a results page that are not PPC (pay-per-click) ads. PPC ads are those at the top and right hand side of a search results page and are usually highlighted or of a different color than the other results. Those "other" results are the organic results. *Want more info on PPC ads? Check out our other blogs on PPC ads* How to conduct a PPC campaign … (5 comments)
seo: Improving Your Real Estate Website's SEO ROI
- 11/18/10 05:02 AM
Now that you've optimized your real estate website for the search engines, it's time to make sure your site converts your visitors into clients. All of the hard work you've performed to make sure your site shows up highly within search results for your local market will go to naught if people visit and then leave. Instead, you want people to take action when they come to your site. Sure, you want them to call you, you want them to set up a meeting to discuss selling their house, but first, you want them to interact with you on your site. … (0 comments)
seo: Fine Tuning Your Real Estate SEO
- 11/15/10 08:19 AM
So the first thing you're probably thinking is: "Oh great, another SEO topic from Rob..." but the fact is, that good SEO is the only thing separating you from the competition when it comes to the search engines. I promise that everything I write is useful information, so please don't shy away just because it's another SEO topic. If you created your real estate website a few years or even just months ago, it's time to make some changes and update it. Google changes its algorithms frequently, and SEO techniques that worked last year may not be as effective today. Here … (3 comments)
seo: How 140 Characters Can Help You Get More Clients and Sell More Homes: Twitter Tips
- 11/11/10 03:50 AM
Twitter can be a relatively easy way to create relationships with potential buyers or sellers to your real estate business. Too many people, though, hear about Twitter, give it a try for just a week or so, find it doesn't get them the results they seek -- or they say they just "I don't get it" -- and quit. Don't let that happen to you; don't be among the more than 50 percent of new users who quit Twitter within the first month of signing up. Here are some tips to help you get the most out of Twitter: In some … (0 comments)
seo: How to Rank Well in Bing Search Results
- 10/29/10 11:29 AM
While Google may be the most used search engine by just about the entire planet, you can't forget about others such as Bing. (Microsoft's "new" offering in search engines) Bing continues to grow its market share. Computerworld.com reported in July that Bing's search engine share had grown from 12.7 the month before (June) from 12.1 percent in May. Google had 62.6 percent of all search traffic in June, but Bing's growth is still...growth. In addition, the announcement earlier this year that Bing and Yahoo! will merge in an effort to compete with Google will only help Bing grow even more by … (8 comments)
seo: Thinking of Going the DIY SEO Route? Read this first!
- 10/27/10 12:54 PM
You're tech savvy. You have LinkedIn, Twitter, and Facebook accounts. You've even set up your own blog on Wordpress and you accept ads. Good for you! Seriously! You're way ahead of most people. Truly, you are. We're not being facetious. You really are way ahead of the curve. But should you create, and optimize your own real estate website? We don't necessarily think so. Now, marketing your business on the Internet isn't rocket science. We're the first to admit that (just ask our college physics professors). It's easy enough to use online keyword research tools to come up with different keywords … (4 comments)
seo: The Nuts and Bolts of Starting Your Real Estate Blog
- 10/22/10 05:45 AM
If you've decided to start blogging about real estate, we congratulate you. A blog can go a long way to bringing visitors to your real estate site. It also can create for you the "brand" as the real estate expert in your selling area. Some other things a blog can do: It will let people know that you are friendly and approachable, as well as knowledgeable. Readers will come to believe they "know" you. They'll come to trust you and, when they're in the market to buy or sell property, they'll want to work with someone they know -- you! … (1 comments)
seo: How to Find a Good Real Estate SEO Company
- 09/29/10 05:41 AM
When you've decided to hire an SEO (Search Engine Optimization) company to create and optimize a website for your real estate business, you may be wondering how to choose one. As a company that specializes in search engine optimization, we thought we would give you a few tips. Yes, we're biased on this count, but we highly recommend you find an SEO company that specializes in websites for real estate professionals. Real estate websites face extremely tough competition and therefore have needs that are different from those of other businesses. So we think you should find an SEO company that understands … (1 comments)
seo: Pay-Per-Click Marketing for Real Estate Professionals
- 09/13/10 04:11 AM
If you want to get more clients pretty quickly and if you have a good-sized budget, you may want to think about using PPC (pay-per-click) to attract buyers and sellers to your real estate business. Just in case you don't know what PPC is, you see the results of someone's PPC campaign every time you search for something using keywords. When someone, for example, types in "house for sale Alhambra" in a search engine, two kinds of results show up. "Organic" (or free) results show up on a search results page below the PPC ads, almost always those highlighted ads/links that … (3 comments)
seo: How to Make Your Real Estate Website Stand Out
- 08/17/10 11:16 AM
Is your real estate website pretty much like any other real estate agent's? Do you use the website templates your agency provides for its agents? If so, you may want to rethink that strategy. We don't have to tell you how competitive it is for Realtors® and agents on the Web. "Homes for sale [fill in your town's name]" is one of the most competitive keyword phrases out there. Just about every Realtor® or agent in your town is trying to get ranked for keywords such as the above; you need to do everything you can to help potential home buyers … (2 comments)
Be Original, Be You, Be Ranked Higher
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