social media marketing: The 3 A's to Attracting Clients Online
- 10/27/15 03:18 AM
Chances are, you have spent some effort on your website presentation to make it appealing to perspective leads. Having a simple, sophisticated web appearance is extremely important, but it is only the passive aspect of gaining leads. Here are some tips for a more active use of the internet for lead generation.
Actively Answer Their Questions – The internet is not just a place where potential clients can find you, but you can find them also. There are various forums (such as City-Data.com) you can use to answer questions concerning homes in your area, directly connecting with homebuyers who could be … (4 comments)
social media marketing: Taking Your Realty Video Marketing Efforts to the Next Level
- 03/07/11 11:32 AM
Of course you provide your customers' listings with video tours. Of course you place those same videos on YouTube... But are really using the power of videos to their true potential in your real estate business? Are you really? Instead of the usual videos of a home's interior, use videos to market you, the real estate agent, as an expert in your field. Brand yourself as the go-to realty professional in your area. How can you do this? Well, you're already offering useful information in articles, newsletters and blog posts on how to sell a home in a down market, how to … (3 comments)
social media marketing: Some First Steps Towards Real Estate Email Marketing
- 02/17/11 07:29 AM
If you've decide to take the plunge into promoting your real estate services online, here are a couple of tips on how to get started developing relationships with potential clients. 1) Get some sort of auto-responder program. This is an automated e-mail system that will let you gather e-mail addresses of potential customers and then follow up with them automatically, even as you sleep (hence the "auto" and the "responder"). All you need to do is send out targeted messages to your list at regular intervals. Aweber.com and ConstantContact.com are two of the best known. Both are reasonably priced as well. … (3 comments)
social media marketing: Marketing Your Real Estate Services Via Forums. Part 2
- 02/07/11 04:25 AM
We wrote in our last post about why participating in real estate forums where potential homebuyers and sellers hang out can be a great way to market your real estate services. This post will talk about the best way to do so. Aim to post to the forums you've chosen at least two or three times a week. The more you post, the more your posts' readers will see your signature and the better chance you have of getting the link to your website or blog clicked upon (and the more people will visit your website/blog). The most important thing you … (2 comments)
social media marketing: Marketing Your Real Estate Services Via Forums. Part 1
- 02/04/11 04:45 AM
In addition to optimizing your real estate website, setting up Twitter and Facebook accounts so that you may engage potential clients via social media marketing, blogging, and sending e-mail newsletters, a great way to market your real estate services is through forum posting. Posting on forums is free, by the way. Forum posts often come up in search engine results as people search for information on a product or service. Literally hundreds of thousands of forums exist online and cover millions of topics. Real estate is one of the more popular topics. Naturally, some real estate forums are geared just for … (3 comments)
social media marketing: Why Your Real Estate Business May Fail without SEO. Part 1
- 01/10/11 03:54 AM
That's a scary title: your RE business may fail without SEO... Unfortunately, it's becoming more and more true: unless you've been in the real estate profession for many years and have a ton of word-of-mouth referrals at your beck and call, your real estate business may very well sink today unless you go online and use search engine optimization (which, for the purposes of this post, includes social media marketing). Why? Because real estate is extremely competitive (but you knew that) and that competition is going online (which you also know). In addition, if you're not optimizing your website and using … (1 comments)
social media marketing: Optimizing Your Real Estate Website Step by Step
- 12/27/10 08:18 AM
We often talk on this blog about doing this, that or the other thing to create a search engine optimized website for your real estate business. So, we decided to offer you a basic step-by-step strategy for optimizing your realty website.. Step 1) Keyword Research You're going to need to find out what keywords your target audience uses consistently to find information about homes for sale in your area. You first should try "My City" + "real estate" and then "Neighborhood" + "real estate" and see what comes up. Also substitute terms such as "homes for sale," "homes," "homes for … (4 comments)
social media marketing: How 140 Characters Can Help You Get More Clients and Sell More Homes: Twitter Tips
- 11/11/10 03:50 AM
Twitter can be a relatively easy way to create relationships with potential buyers or sellers to your real estate business. Too many people, though, hear about Twitter, give it a try for just a week or so, find it doesn't get them the results they seek -- or they say they just "I don't get it" -- and quit. Don't let that happen to you; don't be among the more than 50 percent of new users who quit Twitter within the first month of signing up. Here are some tips to help you get the most out of Twitter: In some … (0 comments)
social media marketing: Using Twitter to Improve Traffic
- 11/04/10 05:21 AM
Twitter can be a real marketing dream for a real estate professional. Take the tale of the married couple (note: they aren't Realtors) who decided to quit their jobs and sell their home so that they could then travel the world for three years. They sold their home in the Pacific Northwest this past summer quickly -- in this down market -- and they believe part of the reason they did so is because they set their house up with its "own" Twitter account and then had the "house" tweet about itself. They blogged about it here. The gist of how … (9 comments)
Chances are, you have spent some effort on your website presentation to make it appealing to perspective leads. Having a simple, sophisticated web appearance is extremely important, but it is only the passive aspect of gaining leads. Here are some tips for a more active use of the internet for lead generation. 
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