twitter: Taking Your Realty Video Marketing Efforts to the Next Level
- 03/07/11 11:32 AM
Of course you provide your customers' listings with video tours. Of course you place those same videos on YouTube... But are really using the power of videos to their true potential in your real estate business? Are you really? Instead of the usual videos of a home's interior, use videos to market you, the real estate agent, as an expert in your field. Brand yourself as the go-to realty professional in your area. How can you do this? Well, you're already offering useful information in articles, newsletters and blog posts on how to sell a home in a down market, how to … (3 comments)
twitter: Marketing Your Real Estate Services Via Forums. Part 1
- 02/04/11 04:45 AM
In addition to optimizing your real estate website, setting up Twitter and Facebook accounts so that you may engage potential clients via social media marketing, blogging, and sending e-mail newsletters, a great way to market your real estate services is through forum posting. Posting on forums is free, by the way. Forum posts often come up in search engine results as people search for information on a product or service. Literally hundreds of thousands of forums exist online and cover millions of topics. Real estate is one of the more popular topics. Naturally, some real estate forums are geared just for … (3 comments)
twitter: Why Your Real Estate Business May Fail without SEO. Part 2
- 01/14/11 10:41 AM
We spoke in our last post about how a well-optimized website can be the difference between success and failure in today's real estate arena. This is part 2... Many real estate professionals have tried pay-per-click (PPC) campaigns with mixed results. Yet perhaps the "worst" thing about PPC is the fact that once you end your campaign, your ads don't appear. Yet your competitors' still do! Good on- and off-site SEO, however, can see your site coming up in the first few listings of free (also known as "organic") results for months and years. And without the constant cost of high PPC … (0 comments)
twitter: Four Easy Ways To Increase Your Website's Traffic - For Free
- 01/05/11 04:05 AM
As you create your real estate website, here are four things we believe are key to ensuring your website will bring you listings and client leads -- for free. 1) Be sure to place a link to your website on your Facebook page (you do have a professional page on Facebook, yes?). Engage in useful dialog with your followers about your local real estate market and you'll soon see an uptick in the number of people going to your website from the link on your Facebook page. 2) Update your website frequently with fresh content. This is probably one of the … (4 comments)
twitter: How Using Videos Can Get Your Real Estate Business Found on the Web
- 11/30/10 03:40 AM
Video marketing can be a terrific way to get more visitors to your real estate website. Why? YouTube.com, the premier video sharing site, is increasingly showing its SEO muscle, bringing more traffic to those who post videos there. What's more, videos often are viewed more often than a website's content is read, according to SEO news sources, which report that 67 percent of a website's visitors will choose to look at a video rather than read a site's text. Real estate already uses video really well via video home tours. But you can take your video marketing up a notch, and … (2 comments)
twitter: How 140 Characters Can Help You Get More Clients and Sell More Homes: Twitter Tips
- 11/11/10 03:50 AM
Twitter can be a relatively easy way to create relationships with potential buyers or sellers to your real estate business. Too many people, though, hear about Twitter, give it a try for just a week or so, find it doesn't get them the results they seek -- or they say they just "I don't get it" -- and quit. Don't let that happen to you; don't be among the more than 50 percent of new users who quit Twitter within the first month of signing up. Here are some tips to help you get the most out of Twitter: In some … (0 comments)
twitter: Using Twitter to Improve Traffic
- 11/04/10 05:21 AM
Twitter can be a real marketing dream for a real estate professional. Take the tale of the married couple (note: they aren't Realtors) who decided to quit their jobs and sell their home so that they could then travel the world for three years. They sold their home in the Pacific Northwest this past summer quickly -- in this down market -- and they believe part of the reason they did so is because they set their house up with its "own" Twitter account and then had the "house" tweet about itself. They blogged about it here. The gist of how … (9 comments)
twitter: Two Offline Ideas to Drive Traffic to Your Real Estate Website
- 10/28/10 12:49 PM
If you've done your due diligence and created a well-optimized website for your real estate business; if you continue your online marketing with e-mail marketing, blogging, and social media marketing via Twitter and Facebook, there's still one more thing you need to do to get more people to come to your site - market your site offline. Here are a couple of ideas on how you may do so: Your website and e-mail address will go on your business card, of course, but many people never read business cards. You may meet someone at a networking event, politely give them your … (3 comments)
twitter: Thinking of Going the DIY SEO Route? Read this first!
- 10/27/10 12:54 PM
You're tech savvy. You have LinkedIn, Twitter, and Facebook accounts. You've even set up your own blog on Wordpress and you accept ads. Good for you! Seriously! You're way ahead of most people. Truly, you are. We're not being facetious. You really are way ahead of the curve. But should you create, and optimize your own real estate website? We don't necessarily think so. Now, marketing your business on the Internet isn't rocket science. We're the first to admit that (just ask our college physics professors). It's easy enough to use online keyword research tools to come up with different keywords … (4 comments)
twitter: How to Create a Real Estate Search Engine Optimized Website that Beats your Competitors
- 10/08/10 10:38 AM
When it comes to competition online, there's little that beats real estate websites. After all, there aren't that many different ways to say "home for sale." In addition, if you're a real estate professional using the template websites offered by your company, you're not really getting the full power of SEO behind you. Many real estate companies are making their template websites more SEO friendly, but if your site is a template, by its very nature it's just like many other real estate websites, and to be optimized properly your site should be unique. Here are some tips on how to … (1 comments)
Of course you provide your customers' listings with video tours. Of course you place those same videos on YouTube...
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