2009 profile of home buyers and sellers: Home Buyer Research Says Home Buyers Research (more than agents think)
- 02/09/10 02:39 AM
My office is literally littered with research. Ask anyone who walks in. Research studies on real estate advertising, home buyer trends, and home seller stats. Consumer media usage. Email marketing trends. Social media for real estate studies. Real Estate Book advertiser studies. Real estate lead tracking studies. The list goes on and on. It's overwhelming at times. But, one of our core corporate values is that we make fact-based decisions. Recently, we partnered with Josh Gordon, an independent media consultant to track the habits of home buyers. We then compared that data to the assumptions of real estate agents on buyer habits. In other words, … (1 comments)
2009 profile of home buyers and sellers: Real Estate Advertising and Home Buyers - Conversion is Key
- 02/01/10 08:57 AM
I travel across the U.S. and Canada talking to real estate agents on a regular basis. Recently, I had what I would call a "very spirited" debate with an agent who, although he acknowledged that his advertising in The Real Estate Book had generated a significant number of phone calls on his listings, felt these leads were of no use if the buyer did not want to purchase the specific listing on which they called. He was adamant that he did not want to sell any one else's listings - only his own. Of course you want to sell your listings, but if that home … (0 comments)
My office is literally littered with research. Ask anyone who walks in. Research studies on real estate advertising, home buyer trends, and home seller stats. Consumer media usage. Email marketing trends. Social media for real estate studies. Real Estate Book advertiser studies. Real estate lead tracking studies. The list goes on and on. 
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