online advertising: Are you so far ahead that you've left yourself behind?
- 12/01/10 09:35 AM
The late comedian Mitch Hedburg once said, "I am tired of following my dreams. I am just going to find out where they are going and meet them there." Funny. But . . . it does make me think - can you get ahead of yourself? Our world is evolving so quickly, it's easy to feel left behind and yet, sometimes we get so far ahead of ourselves that we lose touch with today. Technology has certainly changed the real estate industry and we can be challenged by when to embrace the next new thing - now or later? You CAN … (3 comments)
online advertising: Hansel & Gretel and the Map to Consumer Behavior
- 08/13/10 08:24 AM
Are you misreading the map? Like Hansel and Gretel on their way to the house of sweets, consumers leave a bread crumb trail of the activities they use to search for real estate and real estate professionals. The only problem is that the Hansel and Gretel's of today are not cautiously stepping down a single path. They might as well be flying over dumping breadcrumbs with a crop duster. You see, today's consumers are not using any single media. We search magazines, newspapers, websites, blog sites, social sites, mobile apps, television, radio, and billboards - basically anything that enters our stream … (0 comments)
online advertising: Actions Speak Louder than Words at Inman Connect
- 08/19/09 08:21 AM
I recently attended Inman Connect in San Francisco, a real estate technology conference featuring the latest online developments for real estate and swarms of high tech minds. And, while I gained new insights into the future of real estate marketing technology, I couldn't help but make the following observation. As I registered, I was handed a printed and bound program - with at least 20 ads for online real estate sites and services. The bag I received was full of fliers and promotional items - and every one was imprinted with a website. Each day, as I walked into the general session, every chair was … (1 comments)
online advertising: Join me on Facebook!
- 06/22/09 05:13 AM
<!-- Facebook Badge START -->Rebecca ChandlerCreate Your Badge<!-- Facebook Badge END --> … (0 comments)
online advertising: Real Estate Advertising is No Different
- 06/02/09 07:22 AM
A recent article in Advertising Age may lead some to believe that by simply placing a home on a listing aggregate site - voila! The offers come pouring in. Some agents have migrated to this online only strategy because their commission checks have been reduced and most of the sites are free. While still quite valuable, few - if any - of these sites provide the type of lead activity necessary to sustain an agent's business - especially in the current market. Couple this with the fact that the agent's personal brand is buried in a sea of data and the sites are … (5 comments)
online advertising: Key Findings From Real Estate Agent Marketing Study
- 01/30/09 01:48 AM
LAWRENCEVILLE, GA--(Marketwire - January 29, 2009) - Citing the recent shifts and challenges in the real estate market, The Real Estate Book, a leading publisher online and in print of real estate information in North America, conducted a national survey of top real estate professionals to assess how they are marketing themselves and their listings in the current economy, and what channels are driving the best results for them. One of the key findings reveals that the migration of marketing dollars from mass media to targeted real estate media is now complete, with agents dedicating 75% of their marketing spending to … (0 comments)
online advertising: We appreciate you, too.
- 07/24/08 01:27 AM
At The Real Estate Book, we recently conducted a customer service survey via email to a sampling of 28,000 of our advertisers and received an overwhelming 7600 plus responses and over 3500 individual comments. While we are still calculating all results, I can confidently say that the response was extremely positive with a 90% approval rating for The Real Estate Book in terms of advertising effectiveness and 97% customer service satisfaction rating. In today's market, when we are all very conscious of our budgets and return on investments, it's good to know that we are delivering on our integrated offering of … (0 comments)
online advertising: Expectations and Realty - I have questions.
- 05/16/08 05:11 AM
When you post your listings on a listing aggregate site, how do your expectations stack up to your reality? Specifically, I'm curious about two things - the direct leads you receive and the traffic to your personal website. Sites with a large number of available properties for sale may attract a large audience - with the expectation of property views, map views, and direct leads. In reality, are you getting leads and how do you get them? Do they email you directly? Do they map your listing and drive by? Do they show your listing to their buyer's agent? Do they pick … (2 comments)
online advertising: Everybody's Online, Obviously
- 01/10/08 10:14 PM
"Everybody's Online, Obviously" According to the NAR 2007 Profile of Home Buyers and Sellers, 84% of home buyers searched for homes on the Internet and 99% found the Internet "useful" or "very useful" in their home search. So, while Internet advertising seems an obvious choice (duh), there are a lot of choices in Internet advertising. How can you get best results? Advertise your online -- offline. Two-thirds of online search users are driven by offline sources.* Online retailer L.L. Bean attributes up to 70% of online sales activity to traffic driven by their catalog. Even online-only retailers like Amazon.com or RedEnvelope.com send out catalogs … (4 comments)
The late comedian Mitch Hedburg once said, "I am tired of following my dreams. I am just going to find out where they are going and meet them there." Funny. 
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