real estate advertising: But Enough About You . . . What Do You Think of Me?
- 05/21/13 07:29 AM
by Rebecca Chandler Recently, I was reminded of a line from the movie, "Beaches" in which a self-absorbed Bette Midler says, "But enough about me, let's talk about you,........what do you think about me?" Look through some real estate advertising. Does this line sound familiar? Most do two things - 1. Present listing content. 2. Showboat the agent or broker Today's consumers research almost every purchase decision. They rely heavily on user generated reviews. And, they make informed decisions when choosing products and services based on their own specific needs. In other words, they are less interested in hearing about you and … (25 comments)
real estate advertising: National Association of REALTORS 2010 Profile of Home Buyers and Sellers - What do they want?
- 03/14/11 03:20 AM
What are the qualities home buyers and sellers look for in a real estate professional? The recent release of the National Association of REALTORS Profile of Home Buyers and Sellers for 2010 reveals that even with access to an abundance of information online, consumers still value the services offered by a full-service agents and brokers. According to the stats - Here's what sellers want most from a full service agent - Help me price the home competitively - 22% Help find a buyer for the home - 21% Help seller market the home to potential buyers - 20% Help sell the … (0 comments)
real estate advertising: Are you so far ahead that you've left yourself behind?
- 12/01/10 09:35 AM
The late comedian Mitch Hedburg once said, "I am tired of following my dreams. I am just going to find out where they are going and meet them there." Funny. But . . . it does make me think - can you get ahead of yourself? Our world is evolving so quickly, it's easy to feel left behind and yet, sometimes we get so far ahead of ourselves that we lose touch with today. Technology has certainly changed the real estate industry and we can be challenged by when to embrace the next new thing - now or later? You CAN … (3 comments)
real estate advertising: Time investment does not guarantee success in social media & content marketing
- 09/28/10 03:21 AM
An effective social media program requires a significant time investment - and a significant investment in time does not guarantee an effective social media program. View video. We recently launched Broker Sherpa, a turn-key solution to building and managing a social and content marketing programs for real estate brands, brokers, agents, mortgage companies, and builders. This fixed-cost monthly subscription service includes the creation of a custom-branded blog, Facebook and Twitter presence for the participating real estate business; regular updates with unique hyper-local content; and monthly reports detailing traffic and leads. This is not our first toe-dip into social media solutions. Through various "DigitalSherpa" initiatives, we now manage … (0 comments)
real estate advertising: 5 Truths About Real Estate Marketing
- 08/16/10 03:36 AM
1. Your Competitor is Talking About Your Marketing Plan. The marketing plan is the #1 reason sellers chose an agent and the #3 reason agents lose listings.* If you are not talking about yours, your competitor will.
2. Today's Consumers are Multi-Media Multi-Taskers. Home shoppers consume information and use about 4.5 sources** when choosing a neighborhood, a home, an agent. Every piece of information they see is relevant, whether it's online, in print, or on a social site. They use them all.
3. Your Advertising Reflects Your Professional Reputation. Premium positioning and good design reflect a quality agent. Low … (3 comments)
real estate advertising: Hansel & Gretel and the Map to Consumer Behavior
- 08/13/10 08:24 AM
Are you misreading the map? Like Hansel and Gretel on their way to the house of sweets, consumers leave a bread crumb trail of the activities they use to search for real estate and real estate professionals. The only problem is that the Hansel and Gretel's of today are not cautiously stepping down a single path. They might as well be flying over dumping breadcrumbs with a crop duster. You see, today's consumers are not using any single media. We search magazines, newspapers, websites, blog sites, social sites, mobile apps, television, radio, and billboards - basically anything that enters our stream … (0 comments)
real estate advertising: Real Estate Marketing Inspiration, Levi's and free music downloads
- 06/29/10 05:26 AM
Connections. Connections. Connections. Gathering friends, fans or followers through social media, reaching your target audience with your advertising message. To engage those with the ability and likelihood to use your service or product, it's all about the connection. This week's strongest links demonstrate some inspiring ways one big brand makes connections on many levels, through multi-media. Not only does Levi's connect with the average jean-wearing consumer, but in all age groups, shapes and sizes, Levi's were and still are - cool. Check out their facebook page. Promotions for the summer sale and new styles available are featured along with links to their "Pioneer … (0 comments)
real estate advertising: Rebound? There's a Rebound?
- 05/06/10 02:56 AM
I recently posted a question on The Real Estate Book Fan Page. "How's Your Market?" Comments on real estate markets came from Florida, New York, Rhode Island, Texas, Tennessee, Maine, Illinois, Hawaii, and Ontario among other areas. The general consensus? We are experiencing a rebound. Whether that's fueled by lower prices, a flush of first time home buyers, tax incentives, or other reasons varied by market. On the other hand, I recently had a conversation with several other real estate agents and brokers who were, admittedly, selling fewer homes and had greatly reduced their advertising spend during the down months. Their business … (4 comments)
real estate advertising: March Madness & Real Estate - You Can't Win If You Don't Play
- 03/15/10 11:22 AM
SWOOSH! As the NCAA Basketball Tournament or "March Madness" gets started this year, it occurs to me that real estate, like basketball is competitive. Top agents compete for business every day, but the stakes are even higher this time of year, right before the busy spring selling season. The real estate industry has its own version of "March Madness." Agents compete for listings. They compete for buyers. They compete for market dominance and top of mind awareness among consumers. It's a competitive business. So, how's your game? Consider these "winning strategies." Reach for new prospects. According to the National Association of REALTORS, (NAR) … (0 comments)
real estate advertising: Real Estate Advertising and Home Buyers - Conversion is Key
- 02/01/10 08:57 AM
I travel across the U.S. and Canada talking to real estate agents on a regular basis. Recently, I had what I would call a "very spirited" debate with an agent who, although he acknowledged that his advertising in The Real Estate Book had generated a significant number of phone calls on his listings, felt these leads were of no use if the buyer did not want to purchase the specific listing on which they called. He was adamant that he did not want to sell any one else's listings - only his own. Of course you want to sell your listings, but if that home … (0 comments)
by Rebecca Chandler
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