real estate marketing: But Enough About You . . . What Do You Think of Me?
- 05/21/13 07:29 AM
by Rebecca Chandler Recently, I was reminded of a line from the movie, "Beaches" in which a self-absorbed Bette Midler says, "But enough about me, let's talk about you,........what do you think about me?" Look through some real estate advertising. Does this line sound familiar? Most do two things - 1. Present listing content. 2. Showboat the agent or broker Today's consumers research almost every purchase decision. They rely heavily on user generated reviews. And, they make informed decisions when choosing products and services based on their own specific needs. In other words, they are less interested in hearing about you and … (25 comments)
real estate marketing: Are you so far ahead that you've left yourself behind?
- 12/01/10 09:35 AM
The late comedian Mitch Hedburg once said, "I am tired of following my dreams. I am just going to find out where they are going and meet them there." Funny. But . . . it does make me think - can you get ahead of yourself? Our world is evolving so quickly, it's easy to feel left behind and yet, sometimes we get so far ahead of ourselves that we lose touch with today. Technology has certainly changed the real estate industry and we can be challenged by when to embrace the next new thing - now or later? You CAN … (3 comments)
real estate marketing: Time investment does not guarantee success in social media & content marketing
- 09/28/10 03:21 AM
An effective social media program requires a significant time investment - and a significant investment in time does not guarantee an effective social media program. View video. We recently launched Broker Sherpa, a turn-key solution to building and managing a social and content marketing programs for real estate brands, brokers, agents, mortgage companies, and builders. This fixed-cost monthly subscription service includes the creation of a custom-branded blog, Facebook and Twitter presence for the participating real estate business; regular updates with unique hyper-local content; and monthly reports detailing traffic and leads. This is not our first toe-dip into social media solutions. Through various "DigitalSherpa" initiatives, we now manage … (0 comments)
real estate marketing: 5 Truths About Real Estate Marketing
- 08/16/10 03:36 AM
1. Your Competitor is Talking About Your Marketing Plan. The marketing plan is the #1 reason sellers chose an agent and the #3 reason agents lose listings.* If you are not talking about yours, your competitor will.
2. Today's Consumers are Multi-Media Multi-Taskers. Home shoppers consume information and use about 4.5 sources** when choosing a neighborhood, a home, an agent. Every piece of information they see is relevant, whether it's online, in print, or on a social site. They use them all.
3. Your Advertising Reflects Your Professional Reputation. Premium positioning and good design reflect a quality agent. Low … (3 comments)
real estate marketing: Hansel & Gretel and the Map to Consumer Behavior
- 08/13/10 08:24 AM
Are you misreading the map? Like Hansel and Gretel on their way to the house of sweets, consumers leave a bread crumb trail of the activities they use to search for real estate and real estate professionals. The only problem is that the Hansel and Gretel's of today are not cautiously stepping down a single path. They might as well be flying over dumping breadcrumbs with a crop duster. You see, today's consumers are not using any single media. We search magazines, newspapers, websites, blog sites, social sites, mobile apps, television, radio, and billboards - basically anything that enters our stream … (0 comments)
real estate marketing: Real Estate Marketing Inspiration, Levi's and free music downloads
- 06/29/10 05:26 AM
Connections. Connections. Connections. Gathering friends, fans or followers through social media, reaching your target audience with your advertising message. To engage those with the ability and likelihood to use your service or product, it's all about the connection. This week's strongest links demonstrate some inspiring ways one big brand makes connections on many levels, through multi-media. Not only does Levi's connect with the average jean-wearing consumer, but in all age groups, shapes and sizes, Levi's were and still are - cool. Check out their facebook page. Promotions for the summer sale and new styles available are featured along with links to their "Pioneer … (0 comments)
real estate marketing: Rebound? There's a Rebound?
- 05/06/10 02:56 AM
I recently posted a question on The Real Estate Book Fan Page. "How's Your Market?" Comments on real estate markets came from Florida, New York, Rhode Island, Texas, Tennessee, Maine, Illinois, Hawaii, and Ontario among other areas. The general consensus? We are experiencing a rebound. Whether that's fueled by lower prices, a flush of first time home buyers, tax incentives, or other reasons varied by market. On the other hand, I recently had a conversation with several other real estate agents and brokers who were, admittedly, selling fewer homes and had greatly reduced their advertising spend during the down months. Their business … (4 comments)
by Rebecca Chandler
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