blogging: Three Browser Extensions to Help your Real Estate Blogger's Block - 05/17/10 06:34 AM
Three Browser Extensions to Help Your Real Estate Blogger's Block  
ScribeFire Ever start reading a blog post, comment, newspaper article, or get involved in a discussion forum and suddenly your mind starts filling up with perfect prose.  Put those sparks of inspiration to good use and blog it baby.  It's easy to do with the ScribeFire Add On for Firefox.  Once ScribeFire is installed, click the icon and then right click "blog this page".  ScribeFire has a simple editor with the ability to add images, videos, tags, as well as ping blog directories.  You can save your notes for later, … (19 comments)

blogging: R.E.S.P.E.C.T- In Real Estate Marketing and Sales Means Everything - 04/23/10 05:03 PM
R.E.S.P.E.C.T- In Real Estate Marketing and Sales Means Everything
Real Estate Professionals
Entrepreneurs-------Independent Contractors
Eager, Ready, Willing and Able....wouldn't ya think so?
This melting pot is a tricky mix but one thing is for sure
If you wanna be a success in real estate you just have to know
 

R.E.S.P.E.C.T- In Real Estate Marketing and Sales Means Everything- What does that mean? O.K. Let's go:  
R- Recruit- Recruiting is the name of the game for real estate brokers.  Use your blog and social networks to market to internet savvy real estate agents and shout out your brokerage's … (15 comments)

blogging: Week of 11/23/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 11/24/09 03:52 AM
Week of 11/23/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies Troubling Rise of Facebook's Top Gaming Company If you're on Facebook you are most likely familiar with Farmville, a popular social networking game on the Facebook platform.  What you may not have known is the ways that Farmville is able to make revenue.  This article really makes you think about the "phenomenon of free".  Eventually free has to cost someone something.  Is it better to have free hidden behind the curtains or unveil free upfront and pay for … (7 comments)

blogging: I Am Going to PubCon and Want to Bring Your SEO Questions with Me and Get Answers for You - 11/06/09 02:27 AM
I Am Going to PubCon and Want to Bring Your SEO Questions with Me and Get Answers for You
 
Today it the last day I will be working from my home office for a week.   On Monday I depart on a jet plane to Las Vegas where I will be attending PubCon, a conference whose focus is educating participants on Social Media, Affiliate Programs, Search, and SEO/SEM.
Along my journey I will be meeting up with the lovely ladies of Classified Flyer Ads, Misty Lackie and Candice Hidalgo. Classified Flyer Ads is a company I have worked with in … (10 comments)

blogging: How to Cut Your Real Estate Blogging Time In Half and Re-purpose Your Content Three Ways with the Time Saved - 11/05/09 04:27 AM
How To Cut Your Real Estate Blogging Time in Half and Re-purpose Your Content Three Ways with the Time Saved
One of the burdens challenges of being a content creator is providing consistently focused content that will be of interest to your readers.  If you are blogging 3-5 times per week or more content creation can become difficult for many real estate bloggers.  Now if you add in the creation of email marketing campaigns, strategic micro-blogging on Twitter or Posterous, newsletters, and generating additional content for your business peers this challenge can be dizzying.
This is where the value add … (15 comments)

blogging: Building A Real Estate Community Means Growing Your Internet Presence - 10/31/09 05:41 PM
Building A Real Estate Community Means Growing Your Internet Presence
Real Estate professionals are savvy to the fact that the majority of their consumers are online shopping for homes.  Now with the expansive presence that real estate professionals can have online through various forms of social media marketing and content strategies like blogging they can take a proactive role in engaging with consumers online.
Some real estate professionals question the viability and productivity of time spent prospecting, selling, and marketing online.  What they do not see is that at its core adding an aggressive online marketing strategy that is focused, … (84 comments)

blogging: Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them - 10/16/09 09:02 AM
Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them
In the 24/7 world of online marketing that now includes interactive social media and blogging strategies, it is easy to get caught up in new web 2.0 tools and not work on remaining consistent and improving the work that has already been created.  Pruning my blog and improving my online marketing presence this week has been an enlightening experience this and I wanted to share my findings and solutions with you. 
 
Here Are Three Online Marketing Assumptions You Might Be Making and How You Can Correct … (92 comments)

blogging: Top 7 Tips To Connect with Blog Comments - 10/14/09 09:35 AM

Top 7 Tips to Connect with Blog Comments  
Do you want to kick your blogging up a notch? One key to successful blogging is listening.  When you listen by reading a blog post you need to treat that time as you would if you were sitting across the table from a prospective client.
To listen you need to make a commitment to unplug from your other tasks at hand. There's a lot of hearing that gets done online, but listening is in a class all its own.  If you truly listen you set yourself up for great connections and … (37 comments)

blogging: The Power of the Referral May Be Losing Its AV...Will the FTC Recall Your Client Testimonials? - 10/12/09 05:25 AM
The Power of the Referral May Be Losing Its AV ...Will the FTC Recall Your Client Testimonials?
Background and Thoughts on New FTC Rules
This post was inspired by "Will New FTC Rules Affect Agent Testimonials on Trulia Blog", General Twitter Buzz on the FTC Guides and my own direct experience in using testimonials to sell and market real estate services and products to the real estate industry.
There has been much talk in the blogosphere as to how the FTC's new regulations has put more restrictions on bloggers, advertisers, marketers and businesses.  After reading several sources, including the … (8 comments)

blogging: Why, What, When, Where, and How Real Estate Agents Can Use Posterous - 10/09/09 10:28 AM
 
I don't want to complicate the simple and effective purpose of microblogging as a form of real estate marketing. Here's the lowdown in a few words and some pretty pictures.
 
Why, What, When, Where and How Real Estate Agents Can Use Posterous
 
Posterous For Real Estate If you enjoyed this post about Posterous and like learning about web 2.o tools for real estate marketing then you should read, Three tools for real estate agents to use to write a competitive analysis Real Estate Marketing Toolkit: Creation of the Tech Body Electric Why digging delicious is easy to … (9 comments)

blogging: Fortune Magazine's 2009 Top 100 Best Companies to Work For Provides A Lesson In Blogging to Real Estate Companies- Part III - 10/06/09 09:27 AM
Fortune Magazine's 2009 Top 100 Best Companies to Work For Provides A Lesson In Blogging to Real Estate Companies- Part III In Part II of this blog post series I discussed how real estate companies can use Multiple Blogs/Team Blogging to lighten their load and keep their blogs' consistent with fresh content.  I also discussed how a Corporate Blog should be an extension of a company's corporate brand and provide its consumers with extensive information.  Now I am asking you to buckle up and continue your ride on the blogging train as we discuss the last two categories addressed in Part … (15 comments)

blogging: Fortune Magazine's 2009 Top 100 Best Companies to Work For Provides a Lesson In Blogging to Real Estate Companies- Part II - 10/05/09 06:45 AM
Fortune Magazine's 2009 Top 100 Best Companies to Work For Provides a Lesson In Blogging to Real Estate Companies- Part II In Part I of this blog post series I took Fortune Magazine's Top 100 Best Companies to Work for List and used it as resource to provide a list of companies whose blogging efforts are a textbook study for the real estate industry. The  list was broken into four categories:  Multiple Blogs/Team Blogging, Corporate Blogs, Social Responsibility Blogs, and Participation from Target Market Blogs.  I also called for an action item for real estate companies to take their favorite blogs … (21 comments)

blogging: Fortune Magazine's 2009 Top 100 Best Companies to Work For Provides A Lesson In Blogging to Real Estate Companies- Part I - 10/03/09 06:34 AM
Fortune Magazine's Top 100 Best Companies to Work For Provides A Lesson In Blogging to Real Estate Companies- Part I" Real Estate companies who are just stepping into the blogosphere or are considering blogging have great R&D material from the companies on the 2009 Fortune 100 Best Companies To Work For List. I chose to analyze this list as a resource for the real estate industry for three primary reasons: TOP 3 REASONS THE TOP 100 BEST COMPANIES TO WORK FOR LIST IS AN INVALUABLE RESOURCE FOR REAL ESTATE COMPANIES: 1.  Spicey with Variety- It consists of global corporations, large companies, … (9 comments)

blogging: The Top 5 Ways to Prune Your Real Estate Blog - 09/30/09 05:32 AM
Your blog is your garden.  It's time to fall back.  Now with the change of seasons it's time to take a look at your blog.
You have and shared information. Your content has grown like the vines of a cucumber plant as you crafted your blog with well placed and tagged images, keywords, links and html headings.
Now is the time to evaluate.   Ask yourself what you have reaped as a result of your efforts and what you can improve to harvest a bigger crop.  I am going through this process for myself and my clients and wanted to share … (13 comments)

blogging: An Easy Bake Recipe for Consistent Real Estate Blogging - 09/27/09 07:06 AM
Developing great real estate content on a consistent basis doesn't have to be a chore.  If you mix a cup of planning, with a generous tablespoon of research and a dash of commitment you are on your way to a tasty blog.
Here's An Easy Bake Recipe for Consistent Real Estate Blogging  
Step 1 - Research Post Topics What are the timely topics that are creating a buzz in the real estate industry? What are topics that will have some shelf-life and be archive worthy on your blog? 
Check your favorite keyword research tool to see how real estate topics … (8 comments)

blogging: Social Networks~Go Viral with Your Blog In All the "Unusual" Places - 09/15/09 01:48 PM
For those bloggers who are working diligently on consistently creating good content you deserve a reward.  Reward yourself by stepping up and out of the usual places and seeking your consumers where they are active and willing participants.
Extend your reach beyond Twitter, Facebook and Linked In by engaging in networks where consumers, bloggers and local businesses build relationships.  I will give you fair warning, these places may be "unusal" as they are not networks and platforms of the unusual real estate suspects.
   
Social Networks~Go Viral with Your Blog In All of the Unusual Places
 
1.  (B2C)-Make Money … (27 comments)

blogging: Real Estate Brokers Move That Bus - 08/27/09 09:15 AM
Real Estate Brokers Move That Bus These are my common sense observations. I will not riddle this post with statistics and reports.  Today I am writing purely from a marketing and a consumer perspective.  I am gonna dish from the,
 
What
You
See
Is
Not
What
You
Should
Get
 
Angle
 
From A Marketer's Lens What I see across the internet on the real estate front is a great divide between the "In the Know" and the "Do Not Know/Scared To Know" professionals.  It is clear that professionals with multiple websites or one strong website portal, blog(s), flickr accounts, … (51 comments)

blogging: A Blogger's Lullaby - 08/18/09 04:31 PM
A Blogger's Lullaby Now I lay me down to sleep
I pray my soul some ease and peace
My thoughts running 200 miles an hour'Cause after all I am a blogger I am  prepared for that last "quick thought"
Got my Pad of paperMy penAnd my bottle of water
Okay almost ready to pull up the covers
Oh man...I meant to read that post that was tweeted on twitterAnd the house is so quietIt will just take a few minutes
AND then 10 minutes later a link about a "new 2.0 tool"
Embedded in that damn postNow it's an hour … (8 comments)

blogging: View Through A Macro Lens: The Great Eight- A Sample Marketing Strategy That Integrates Offline and Online Marketing - 06/11/09 07:31 AM
View Through A Macro Lens: The Great Eight- A Sample Marketing Strategy That Integrates Offline and Online Marketing
 
How do you take your blog and make it the focal point of your marketing efforts?  A good marketing strategy will involve the integration of your online and offline marketing efforts. 
In other words you need to take your social marketing efforts, email campaigns, local advertising and farming and setup calls to action that point towards one bulls eye....this is looking at your blogging efforts on a macro level and doesn't take into account a more defined marketing plan, say one … (14 comments)

blogging: Stealing Bases Won't Hit It Home Everytime with Social Networking and Blogging - 05/29/09 04:57 AM
 
Stealing Bases Won't Hit It Home Everytime with Social Networking and Blogging
You can hit it home consistently with social networking and blogging but in order to do this you gotta trackback to the beginning.  Yup most bloggers need to square right up at home plate again look the pitcher dead in the eye, and suhhhhwing dead center to hit that ball over the fence.
Many bloggers and social networkers aim to run the bases, maybe getting a client here, a client there, connecting with a new associate for referrals and it all seems good.  These folks are running with … (16 comments)

 
Rainmaker large

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

Lake Geneva, WI

More about me…

Real Skillz-Clear Marketing for Your Real Estate Vision

Address: Lake Geneva, WI, 53147

Office: (815) 219-0691

Email Me

Real estate marketing blog chock full of real estate marketing tips, strategy, advice and inspiration to enhance your real estate marketing skills. Blogging In The Rain Real Estate Marketing Blog Top real estate blogs var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-12066052-1"); pageTracker._trackPageview(); } catch(err) {}


Listings

Links

Archives

RSS 2.0 Feed for this blog