ftc: The Power of the Referral May Be Losing Its AV...Will the FTC Recall Your Client Testimonials?
- 10/12/09 05:25 AM
The Power of the Referral May Be Losing Its AV ...Will the FTC Recall Your Client Testimonials? Background and Thoughts on New FTC Rules This post was inspired by "Will New FTC Rules Affect Agent Testimonials on Trulia Blog", General Twitter Buzz on the FTC Guides and my own direct experience in using testimonials to sell and market real estate services and products to the real estate industry. There has been much talk in the blogosphere as to how the FTC's new regulations has put more restrictions on bloggers, advertisers, marketers and businesses. After reading several sources, including the (8 comments)
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant