online marketing: The New Wave in the Digital Age is Local - 04/03/11 08:27 AM
The New Wave in the Digital Age is Local

The New Wave in the Digital Age Is *************************************************************************************** Rebecca D. Levinson is a real estate marketing consultant with 18 years of experience serving real estate industry professionals.
If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #815-219-0691 or email rebecca@bloggingintherain.com.




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online marketing: 01/01/10-01/09/10- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 01/12/10 12:27 PM
01/01/10-01/09/10- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies     Clear Hyperlinks Increase Conversions A blog post from Todd Follansbee on how not to confuse your visitors with hyperlinks and how to make sure sure your hyperlinks are getting the most mileage.  Take his hyperlink text quiz and make sure to check out the tips under "Make Text Hyperlinks Do More". The first one is discusses "Call to Action".  "Call to Action" are my three favorite words in marketing. Good marketing does nothing for sales without a clear … (10 comments)

online marketing: 61 Top Marketing Reads, Tools, Resources and Research of 2009 for Real Estate Agents and Real Estate Companies - 01/06/10 08:16 AM
61 Top Marketing Reads, Tools, Resources and Research of 2009 for Real Estate Agents and Real Estate Companies
I have taken a time traveling trip through Real Skillz Facebook and Twitter accounts in search of the top 61 marketing reads, tools, resources and research of 2009 for real estate agents and real estate companies as tweeted and noted by Real Skillz real estate marketing.

Here are the results,


Favorite Marketing Reads of 2009


2009 Tribalization of Business Study- Deloitte- Study on use of Social Media by businesses. IBM Study- The End of Advertising As We … (19 comments)

online marketing: Lessons from PubCon Vegas 2009: It's Time to Think About Local Search and How You Can Make an Impact Online - 11/12/09 04:34 PM
One of my favorite sessions at PubCon Vegas 2009 was the Local Search and Mobile Optimization session.  I have been following local search for the past five years from a marketing angle.  Quite awhile ago I realized that the SEM field would have to address the needs of consumers.  Consumers want to research and have a need to find local vendors online.
The local online space is fascinating because it's a space where the national players can be beat.  Here's a few tips to getting it done in the local search space courtesy of Pubcon Vegas 2009,
Local business professionals can use national platforms to promote … (18 comments)

online marketing: True or False? The Breakdown of Three Online Real Estate Marketing E-Myths - 11/10/09 06:56 PM
True or False?  The Breakdown of Three Online Real Estate Marketing E-Myths
I decided to pull a Snopes and bust out on the three E-Myths of Online Marketing.  These are common concerns I have heard in seminars, one on one consultations, or through the readership of my blog.  I hope this will allay some concerns real estate professionals have about online marketing.   1. " If I don't know all the web 2.0 tools I will be left behind and my real estate business will suffer."
  False.  A tool should be used to help you implement your marketing … (47 comments)

online marketing: Week of 11/03/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 11/03/09 06:04 AM
Week of 11/03/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies The Case of Modesty, In An Age of Arrogance-TIME Arrogance is easy to find, but doesn't modesty provide a more valuable commodity?  This article does reference technology and it made me think about the case for modesty in social networking and blogging.  Modesty in Social Networking and blogging means to inform rather than induce fear and bully, empower rather than make others feel incompetent or a posture of superiority. Great take away quote from this article as food … (11 comments)

online marketing: 5 Tips on Choosing The Right Days to Market Your Real Estate Services Online - 11/02/09 08:46 AM
How to Choose the Right Days to Market your Real Estate Services Online
Effective real estate marketing online has a lot to do with timing.  There has been a lot of research conducted, mainly for industries outside of real estate (i.e.retail, hospitality, automotive) on the best days and times to market services and products online.  Implementing the right timing to deploy marketing campaigns into your online marketing strategy is an effective way to ramp up your results.

Here are 5 tips on choosing the right days to market your real estate services online 1.  Tweet Midweek-  You can tweet … (158 comments)

online marketing: Building A Real Estate Community Means Growing Your Internet Presence - 10/31/09 05:41 PM
Building A Real Estate Community Means Growing Your Internet Presence
Real Estate professionals are savvy to the fact that the majority of their consumers are online shopping for homes.  Now with the expansive presence that real estate professionals can have online through various forms of social media marketing and content strategies like blogging they can take a proactive role in engaging with consumers online.
Some real estate professionals question the viability and productivity of time spent prospecting, selling, and marketing online.  What they do not see is that at its core adding an aggressive online marketing strategy that is focused, … (84 comments)

online marketing: Week of 10/26/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies- Issue II - 10/27/09 06:21 AM
Week of 10/26/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies- Issue II 10 Ways of Using Posterous at Work or Home- Ideas on using Posterous for collaboration, private blogs, image hosting and more.  I like this article because it puts a focus on how to truly benefit from using this microblogging platform, rather than trying to make posterous another Wordpress/Typepad/Blogger platform. Is Email Marketing Endangered?- Whitepaper from ExactTarget that explains the increase in usage of Email, the real threats posed to email, and how to capitilize on the … (8 comments)

online marketing: Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them - 10/16/09 09:02 AM
Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them
In the 24/7 world of online marketing that now includes interactive social media and blogging strategies, it is easy to get caught up in new web 2.0 tools and not work on remaining consistent and improving the work that has already been created.  Pruning my blog and improving my online marketing presence this week has been an enlightening experience this and I wanted to share my findings and solutions with you. 
 
Here Are Three Online Marketing Assumptions You Might Be Making and How You Can Correct … (92 comments)

online marketing: The Power of the Referral May Be Losing Its AV...Will the FTC Recall Your Client Testimonials? - 10/12/09 05:25 AM
The Power of the Referral May Be Losing Its AV ...Will the FTC Recall Your Client Testimonials?
Background and Thoughts on New FTC Rules
This post was inspired by "Will New FTC Rules Affect Agent Testimonials on Trulia Blog", General Twitter Buzz on the FTC Guides and my own direct experience in using testimonials to sell and market real estate services and products to the real estate industry.
There has been much talk in the blogosphere as to how the FTC's new regulations has put more restrictions on bloggers, advertisers, marketers and businesses.  After reading several sources, including the … (8 comments)

online marketing: Three Tools for Real Estate Agents To Use To Write A Competitive Analysis - 10/01/09 07:18 AM
Three Tools for Real Estate Agents To Use To Write A Competitive Analysis  
Google Alerts Take your keyword list that you have crafted after completing your keyword research.  Sign up for a Google Alerts account and add the keywords to your list so you will receive "...email updates of the latest relevant Google results (web, news, etc.)" for these keywords".  This will help you develop content around those keywords and also see what websites are ranking for those keywords and if there is any repetition.
These websites are your competition and you want to track them.
Perform initial searches on … (13 comments)

online marketing: An Easy Bake Recipe for Consistent Real Estate Blogging - 09/27/09 07:06 AM
Developing great real estate content on a consistent basis doesn't have to be a chore.  If you mix a cup of planning, with a generous tablespoon of research and a dash of commitment you are on your way to a tasty blog.
Here's An Easy Bake Recipe for Consistent Real Estate Blogging  
Step 1 - Research Post Topics What are the timely topics that are creating a buzz in the real estate industry? What are topics that will have some shelf-life and be archive worthy on your blog? 
Check your favorite keyword research tool to see how real estate topics … (8 comments)

online marketing: Real Estate Brokers Move That Bus - 08/27/09 09:15 AM
Real Estate Brokers Move That Bus These are my common sense observations. I will not riddle this post with statistics and reports.  Today I am writing purely from a marketing and a consumer perspective.  I am gonna dish from the,
 
What
You
See
Is
Not
What
You
Should
Get
 
Angle
 
From A Marketer's Lens What I see across the internet on the real estate front is a great divide between the "In the Know" and the "Do Not Know/Scared To Know" professionals.  It is clear that professionals with multiple websites or one strong website portal, blog(s), flickr accounts, … (51 comments)

online marketing: View Through A Macro Lens: The Great Eight- A Sample Marketing Strategy That Integrates Offline and Online Marketing - 06/11/09 07:31 AM
View Through A Macro Lens: The Great Eight- A Sample Marketing Strategy That Integrates Offline and Online Marketing
 
How do you take your blog and make it the focal point of your marketing efforts?  A good marketing strategy will involve the integration of your online and offline marketing efforts. 
In other words you need to take your social marketing efforts, email campaigns, local advertising and farming and setup calls to action that point towards one bulls eye....this is looking at your blogging efforts on a macro level and doesn't take into account a more defined marketing plan, say one … (14 comments)

online marketing: Ten Ways to Analyze and Measure Your Online Marketing To Ensure Your Efforts Aren't Half Baked - 06/01/09 07:14 AM
Ten Ways to Analyze and Measure Your Online Marketing To Ensure Your Efforts Aren't Half-Baked
Today I was putting together a new email marketing campaign and I realized that as I was putting together some very routine components that they might not be routine to others. 
Reading coupon magazines,newspaper advertisements, and online marketing it drives me a bit bonkers how much work goes into an actual marketing push/pull campaign and how, because of the lack of a few important details, that work can just drizzle down the drain. 
Here are ten ways to analyze and measure your online marketing to … (20 comments)

online marketing: Stealing Bases Won't Hit It Home Everytime with Social Networking and Blogging - 05/29/09 04:57 AM
 
Stealing Bases Won't Hit It Home Everytime with Social Networking and Blogging
You can hit it home consistently with social networking and blogging but in order to do this you gotta trackback to the beginning.  Yup most bloggers need to square right up at home plate again look the pitcher dead in the eye, and suhhhhwing dead center to hit that ball over the fence.
Many bloggers and social networkers aim to run the bases, maybe getting a client here, a client there, connecting with a new associate for referrals and it all seems good.  These folks are running with … (16 comments)

online marketing: 5 Simple Reasons Why this Solopreuner Digs Online Marketing - 04/10/09 03:52 AM
5 Simple Reasons Why This Solopreuner Digs Online Marketing
 
1. Instant Gratification
I am a mom, so "me first" takes  back seat many times.
When I come online to work my needs get to be front and center.  I can almost always get instant gratification. If I need to research something I can boot up my computer, open my browser, do a Google Search and I am good to go.  Sometimes I can research my topic on Amazon.com and it will let me read the book instantaneously.  Amazon.com ALWAYS has my back and I love reading the reviews … (12 comments)

online marketing: Inspirational Stories~Springing for An Online Break Is Worth Much More Than the Eye Can See - 04/07/09 03:58 PM
Inspirational Stories~Springing for an Online Break is Worth Much More than the Eye Can See
This Monday marked the official beginning of Spring Break for schools in Walworth County Wisconsin.  Since two of my three children are school aged this is a significant event for our family. 
We made no plans to go to Florida, Aruba, Jamaica or Zimbabwe for that matter.  Just some good old time with each other during the week with a splash ending coming up on Easter Sunday.  A resort waterpark serves up good fun for this family of four and it is something all of my … (15 comments)

online marketing: Don't Get Caught In A Generational Undercurrent. The Tides Have Turned. All Generations Are Online - 04/01/09 05:15 AM
Don't Get Stuck In A Generational Undercurrent.  The Tides Have Turned.  All Generations Are Online
 
It's Not a Crapshoot.  All Generations Are Online
Learning how to market with social media and blogging for future generations- "aging' Gen Y home buyers and sellers and their predecessors, Generation Z, is important because they are learning to use the tools and medium of the internet as a matter of course. 
Their lifestyles mandate the use of these tools, just like my generation, Generation X, used cordless phones and became fans of MTV.  That's the way life goes.
As real estate professionals your clients … (11 comments)

 
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

Lake Geneva, WI

More about me…

Real Skillz-Clear Marketing for Your Real Estate Vision

Address: Lake Geneva, WI, 53147

Office: (815) 219-0691

Email Me

Real estate marketing blog chock full of real estate marketing tips, strategy, advice and inspiration to enhance your real estate marketing skills. Blogging In The Rain Real Estate Marketing Blog Top real estate blogs var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-12066052-1"); pageTracker._trackPageview(); } catch(err) {}


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