real estate blogs: How Deep Does Your Blog Content Go? 36 Resources to Help You Write Better and Create Blog Content that Blossoms Online - 12/10/09 08:27 AM

How Deep Does Your Blog Content Go?  73 Resources to Help You Write Better and Create Blog Content that Blossoms Online I have chosen these resources to help you dig into your blog deeper and create content that will expand your current skill set.  Writers are constantly honing their skills and perfecting their efforts, digging deep into the bowels of their works and often their mind and souls in the process.  Given that blogging is a form of writing, and both writers and journalists have been exercising the skills of their trades before blogging came to be I have taken … (82 comments)

real estate blogs: A Real Estate Blogging Tool Kit from Real Skillz - 12/02/09 07:24 AM
The Journey of Blogging
I am entering my third year of blogging professionally and have enjoyed my journey immensely.  When I started blogging I wrote to real estate consumers. After I started that I began to write to real estate professionals through my blog here on ActiveRain.
Both of my blogging efforts (B2B and B2C) required consistency, dedication, and a desire to learn what my blog readers wanted to know and how I could best provide and convey that information to them.  My progression on my professional blogging journey has provided me with many lessons from my blog readers that … (16 comments)

real estate blogs: Week of 11/30/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 12/01/09 08:36 AM
Week of 11/30/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies  
2009 Online Holiday Shopping Trends: Interview with ComScore's Andrew Lipsman Similar to the growth of online consumers shopping for real estate, business for online retail has increased. Online retailers have helped to keep revenue for from falling further in the negative as there has been a "20% growth rate in new buyers to the channel."   What I found extremely interesting in this article was this comment, "...Amazon is...becoming [consumers] first search engine when they know they're in … (7 comments)

real estate blogs: How to Cut Your Real Estate Blogging Time In Half and Re-purpose Your Content Three Ways with the Time Saved - 11/05/09 04:27 AM
How To Cut Your Real Estate Blogging Time in Half and Re-purpose Your Content Three Ways with the Time Saved
One of the burdens challenges of being a content creator is providing consistently focused content that will be of interest to your readers.  If you are blogging 3-5 times per week or more content creation can become difficult for many real estate bloggers.  Now if you add in the creation of email marketing campaigns, strategic micro-blogging on Twitter or Posterous, newsletters, and generating additional content for your business peers this challenge can be dizzying.
This is where the value add … (15 comments)

real estate blogs: 5 Tips on Choosing The Right Days to Market Your Real Estate Services Online - 11/02/09 08:46 AM
How to Choose the Right Days to Market your Real Estate Services Online
Effective real estate marketing online has a lot to do with timing.  There has been a lot of research conducted, mainly for industries outside of real estate (i.e.retail, hospitality, automotive) on the best days and times to market services and products online.  Implementing the right timing to deploy marketing campaigns into your online marketing strategy is an effective way to ramp up your results.

Here are 5 tips on choosing the right days to market your real estate services online 1.  Tweet Midweek-  You can tweet … (158 comments)

real estate blogs: Building A Real Estate Community Means Growing Your Internet Presence - 10/31/09 05:41 PM
Building A Real Estate Community Means Growing Your Internet Presence
Real Estate professionals are savvy to the fact that the majority of their consumers are online shopping for homes.  Now with the expansive presence that real estate professionals can have online through various forms of social media marketing and content strategies like blogging they can take a proactive role in engaging with consumers online.
Some real estate professionals question the viability and productivity of time spent prospecting, selling, and marketing online.  What they do not see is that at its core adding an aggressive online marketing strategy that is focused, … (84 comments)

real estate blogs: Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them - 10/16/09 09:02 AM
Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them
In the 24/7 world of online marketing that now includes interactive social media and blogging strategies, it is easy to get caught up in new web 2.0 tools and not work on remaining consistent and improving the work that has already been created.  Pruning my blog and improving my online marketing presence this week has been an enlightening experience this and I wanted to share my findings and solutions with you. 
 
Here Are Three Online Marketing Assumptions You Might Be Making and How You Can Correct … (92 comments)

real estate blogs: Top 7 Tips To Connect with Blog Comments - 10/14/09 09:35 AM

Top 7 Tips to Connect with Blog Comments  
Do you want to kick your blogging up a notch? One key to successful blogging is listening.  When you listen by reading a blog post you need to treat that time as you would if you were sitting across the table from a prospective client.
To listen you need to make a commitment to unplug from your other tasks at hand. There's a lot of hearing that gets done online, but listening is in a class all its own.  If you truly listen you set yourself up for great connections and … (37 comments)

real estate blogs: The Power of the Referral May Be Losing Its AV...Will the FTC Recall Your Client Testimonials? - 10/12/09 05:25 AM
The Power of the Referral May Be Losing Its AV ...Will the FTC Recall Your Client Testimonials?
Background and Thoughts on New FTC Rules
This post was inspired by "Will New FTC Rules Affect Agent Testimonials on Trulia Blog", General Twitter Buzz on the FTC Guides and my own direct experience in using testimonials to sell and market real estate services and products to the real estate industry.
There has been much talk in the blogosphere as to how the FTC's new regulations has put more restrictions on bloggers, advertisers, marketers and businesses.  After reading several sources, including the … (8 comments)

real estate blogs: Why, What, When, Where, and How Real Estate Agents Can Use Posterous - 10/09/09 10:28 AM
 
I don't want to complicate the simple and effective purpose of microblogging as a form of real estate marketing. Here's the lowdown in a few words and some pretty pictures.
 
Why, What, When, Where and How Real Estate Agents Can Use Posterous
 
Posterous For Real Estate If you enjoyed this post about Posterous and like learning about web 2.o tools for real estate marketing then you should read, Three tools for real estate agents to use to write a competitive analysis Real Estate Marketing Toolkit: Creation of the Tech Body Electric Why digging delicious is easy to … (9 comments)

real estate blogs: Fortune Magazine's 2009 Top 100 Best Companies to Work For Provides A Lesson In Blogging to Real Estate Companies- Part I - 10/03/09 06:34 AM
Fortune Magazine's Top 100 Best Companies to Work For Provides A Lesson In Blogging to Real Estate Companies- Part I" Real Estate companies who are just stepping into the blogosphere or are considering blogging have great R&D material from the companies on the 2009 Fortune 100 Best Companies To Work For List. I chose to analyze this list as a resource for the real estate industry for three primary reasons: TOP 3 REASONS THE TOP 100 BEST COMPANIES TO WORK FOR LIST IS AN INVALUABLE RESOURCE FOR REAL ESTATE COMPANIES: 1.  Spicey with Variety- It consists of global corporations, large companies, … (9 comments)

real estate blogs: The Top 5 Ways to Prune Your Real Estate Blog - 09/30/09 05:32 AM
Your blog is your garden.  It's time to fall back.  Now with the change of seasons it's time to take a look at your blog.
You have and shared information. Your content has grown like the vines of a cucumber plant as you crafted your blog with well placed and tagged images, keywords, links and html headings.
Now is the time to evaluate.   Ask yourself what you have reaped as a result of your efforts and what you can improve to harvest a bigger crop.  I am going through this process for myself and my clients and wanted to share … (13 comments)

real estate blogs: View Through A Macro Lens: The Great Eight- A Sample Marketing Strategy That Integrates Offline and Online Marketing - 06/11/09 07:31 AM
View Through A Macro Lens: The Great Eight- A Sample Marketing Strategy That Integrates Offline and Online Marketing
 
How do you take your blog and make it the focal point of your marketing efforts?  A good marketing strategy will involve the integration of your online and offline marketing efforts. 
In other words you need to take your social marketing efforts, email campaigns, local advertising and farming and setup calls to action that point towards one bulls eye....this is looking at your blogging efforts on a macro level and doesn't take into account a more defined marketing plan, say one … (14 comments)

real estate blogs: Aspiring Real Estate Bloggers Are Becoming Ventriloquist Dummies? Say It Ain't So- A Rant with a Few Blogging Solutions - 05/08/09 03:53 AM
Aspiring Real Estate Bloggers Are Becoming Ventriloquist Dummies? Say It Ain't So.  A Rant With a Few Blogging Solutions
 
I wrote this blog post last February because I have very strong feelings when it comes to individual real estate agents and brokers blogging.  Blogging can bring such a connection between a real estate professional and a real estate consumer.  It does, however, take 2 commitments.  A commitment to learn and a commitment of time.
When prospects and clients ask my advice about whether they should have someone blog for them, I answer with this rhetorical question:
"You contacted me because … (30 comments)

real estate blogs: Stuck In A Rut? The Top 5 Ways to Change Up The Ambiance and Get in the Mood to Blog - 04/16/09 02:29 PM
Stuck in a Rut? The Top 5 Ways to Change Up the Ambiance and Get In the Mood to Blog
The Scenario:  You sit down at your desk ready to crank out another local real estate post.  You may or may not have your topic in front of you but this is the time you have allotted to write and you are bound and determined to crank the words out and then as you begin to type.....
BLANK-----BLANK----You got nothin'.
You are stuck in a blogging rut.  You need to change up the ambiance and get in the mood to blog.
There's … (89 comments)

 
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

Lake Geneva, WI

More about me…

Real Skillz-Clear Marketing for Your Real Estate Vision

Address: Lake Geneva, WI, 53147

Office: (815) 219-0691

Email Me

Real estate marketing blog chock full of real estate marketing tips, strategy, advice and inspiration to enhance your real estate marketing skills. Blogging In The Rain Real Estate Marketing Blog Top real estate blogs var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-12066052-1"); pageTracker._trackPageview(); } catch(err) {}


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