real skillz: How to Use SMS to Grow Your Real Estate Contact Database - 08/22/10 01:46 PM
Using SMS to Grow Your Real Estate Contact Database
 
Do you have a strategy for Mobile Marketing?  According to Gartner Inc.,
"By 2013, mobile phones will overtake PCs as the most common Web access device worldwide."
 
So how do you get started?  All along you have been told to build your email database and grow your RSS readers and now mobile?  Well mobile isn't going anywhere and in fact resides on the hips and in the pockets and purses of most of your clients and potential customers until their heads hit the pillow for bed.  So while you … (14 comments)

real skillz: Five Ways to Upgrade and Put the "Bam" in Your Real Estate Facebook Fan Page (Part IV- THE FINALE) - 06/07/10 08:55 AM
Five Ways to Upgrade and Put the "Bam" in Your Real Estate Facebook Fan Page (Part IV- THE FINALE) Let's recap our delicious Facebook Fan Page offerings for a moment.  If you have followed Part I, Part II, and Part III of this Facebook Fan Page series you now know how to: 1.  Customize for your Real Estate Facebook fan page using the static FBML application. 2.  Get rid of extraneous tabs on your wall (with the exception of the "wall" and "info" tab which are static applications and cannot be deleted. 3.  Add a real estate listings tab to your … (54 comments)

real skillz: Five Ways to Upgrade and Put the "Bam" in your Real Estate Facebook Fan Page - 05/27/10 03:50 AM
Five Ways to Upgrade and Put the "Bam" In Your Real Estate Facebook Fan Page (Part III) If you have followed Part I and Part II of this Facebook Fan Page series you now know how to customize tabs for your Real Estate Facebook Fan Page using the static FBML application, how to get rid of extraneous tabs on your wall (with the exception of the "wall" and "info" tab which are static applications and cannot be deleted), and how to add a listings tab to your Facebook fan page using the Roost Social Real Estate Platform Application. In Part III … (6 comments)

real skillz: 61 Top Marketing Reads, Tools, Resources and Research of 2009 for Real Estate Agents and Real Estate Companies - 01/06/10 08:16 AM
61 Top Marketing Reads, Tools, Resources and Research of 2009 for Real Estate Agents and Real Estate Companies
I have taken a time traveling trip through Real Skillz Facebook and Twitter accounts in search of the top 61 marketing reads, tools, resources and research of 2009 for real estate agents and real estate companies as tweeted and noted by Real Skillz real estate marketing.

Here are the results,


Favorite Marketing Reads of 2009


2009 Tribalization of Business Study- Deloitte- Study on use of Social Media by businesses. IBM Study- The End of Advertising As We … (19 comments)

real skillz: 12/22/09-12/31/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 01/04/10 09:23 AM
12/22/09-12/31/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies    15 Online Press Release Distribution Sites A blog post from Alyssa Gregory, owner of a full time virutal assistance firm, about where to find the best sites to create and distribute your press releases.  Make sure not to miss the comments to this blog post because in them you will pick up some additional resources and tips for sending press releases.   Press releases are an important part of marketing and if you haven't already started adding them into your … (13 comments)

real skillz: A Real Estate Blogging Tool Kit from Real Skillz - 12/02/09 07:24 AM
The Journey of Blogging
I am entering my third year of blogging professionally and have enjoyed my journey immensely.  When I started blogging I wrote to real estate consumers. After I started that I began to write to real estate professionals through my blog here on ActiveRain.
Both of my blogging efforts (B2B and B2C) required consistency, dedication, and a desire to learn what my blog readers wanted to know and how I could best provide and convey that information to them.  My progression on my professional blogging journey has provided me with many lessons from my blog readers that … (16 comments)

real skillz: Week of 11/03/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 11/03/09 06:04 AM
Week of 11/03/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies The Case of Modesty, In An Age of Arrogance-TIME Arrogance is easy to find, but doesn't modesty provide a more valuable commodity?  This article does reference technology and it made me think about the case for modesty in social networking and blogging.  Modesty in Social Networking and blogging means to inform rather than induce fear and bully, empower rather than make others feel incompetent or a posture of superiority. Great take away quote from this article as food … (11 comments)

real skillz: Halloween Trick or Treat Fun with Real Skillz Newly Launched Free Real Estate Marketing Tools Website - 10/30/09 07:50 AM
Halloween Trick or Treat Fun with Real Skillz Newly Launched Free Real Estate Marketing Tools Website
A few months ago I launched my Real Skillz Goodies website to capture the web 2.0 tools in one place that real estate agents could use for the real estate marketing.  Today I am relaunching the site with a few tweaks and improvements and hope it will serve as your resource when you are looking for a specific type of tool to help you with your real estate marketing.
All the real estate marketing tools on the website are free or free with a … (8 comments)

real skillz: Week of 10/26/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies- Issue II - 10/27/09 06:21 AM
Week of 10/26/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies- Issue II 10 Ways of Using Posterous at Work or Home- Ideas on using Posterous for collaboration, private blogs, image hosting and more.  I like this article because it puts a focus on how to truly benefit from using this microblogging platform, rather than trying to make posterous another Wordpress/Typepad/Blogger platform. Is Email Marketing Endangered?- Whitepaper from ExactTarget that explains the increase in usage of Email, the real threats posed to email, and how to capitilize on the … (8 comments)

real skillz: Week of 10/20/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 10/21/09 02:11 PM
I am giving the readers of Blogging In the Rain a preview of the weekly newsletter I launched this week from my Facebook Business Page, Rebecca D. Levinson, dba Real Skillz Real Estate Marketing.  My Facebook Business Page distributes weekly newsletters, daily reads, and bi-weekly discussions.
If you are on Facebook friend me and fan my Facebook Business Page so that you won't miss out on these Free Real Estate Marketing resources.  I look forward to getting to know the less "business" side of you as a Facebook friend and to giving you more real estate marketing tips as a Facebook … (13 comments)

real skillz: Creating an Effective Blog Strategy that Doesn't Leave you Numb is a Job that Real Skillz Can Handle - 02/12/09 04:34 AM
Blogging is a consistently effective tool if you have a strategy to reach your goal.  Without a strategy you can become tired, stressed out, ineffective, and overworked.  The goal in pull marketing should be to work to pull clients to you, not to work to pull yourself apart.
Creating an effective blog strategy that doesn't leave you numb is a job that Real Skillz is ready, able and willing to handle. 
It's really simple.  I need to know the URL for your blog, your greatest challenges, your biggest accomplishments and your end goal.
I will personally review your blog digging through it … (15 comments)

real skillz: Forward Thinking or Not, You'll Always Have A Blindspot. - 01/12/09 09:54 AM
Isn't it funny how we live as if everyone who comes into our experience walks in our shoes?  I admit that I can be guilty of assumptions.  That's why when I am preparing for something important, a seminar, a webinar, a "game changer" meeting I ask for advice and reaction from other folks about what I have written or planned. 
It doesn't mean I am going to change everything or sometimes anything I've done.  It means I know there's a different way of looking at things that I haven't even thought of and I am willing to hear them.
 
It … (50 comments)

real skillz: Inspirational Stories~Holiday Acceptance: Face the Fear. Don't Fear to Fail - 12/11/08 11:48 PM
Face the Fear, Don't Fear to Fail.
I know a secret....it's a gardening story really.
I tried to grow a few rose bushes. "TRIED." 

I had a dream.  I knew it would be fantastic to wake up in the morning and see roses every day.  I was already  growing a vegetable garden and had grown vegetables for a few years.  I had tomatoes, cucumbers, eggplant and pepper growing skills "in the bag.  It was time to extend into new territory.  It was time to grow.
I started my rose garden with good intentions.  I planted, I watered, and I fertilized.  … (17 comments)

real skillz: Unleash Your Real Estate A Game and Score A Cyber Monday Touchdown - 11/23/08 03:35 AM
How will you be attracting consumers to your website doorstep a week from tomorrow?  Retailers will be hawking their wares with style and fanfare on CyberMonday to take advantage of the traffic flow, and with good reason,
"...Marketing executives also anticipate that online sales for "Cyber Monday," the first Monday after Thanksgiving, will grow by 2.4 percent this year"-BusinessWire. 

Let's put this in perpsective.  This will be a  2.4 percent increase over the 72 million people who shopped online on Cyber Monday 2007. according to the National Retail Federation.
You don't have to be a retailer to make this traffic … (7 comments)

 
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

Lake Geneva, WI

More about me…

Real Skillz-Clear Marketing for Your Real Estate Vision

Address: Lake Geneva, WI, 53147

Office: (815) 219-0691

Email Me

Real estate marketing blog chock full of real estate marketing tips, strategy, advice and inspiration to enhance your real estate marketing skills. Blogging In The Rain Real Estate Marketing Blog Top real estate blogs var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-12066052-1"); pageTracker._trackPageview(); } catch(err) {}


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