real skillz freebies: 2/06/2010-2/28/2010 RealSkillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 03/08/10 12:48 PM
2/06/2010-2/28/2010 RealSkillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies
  Ten Types of Landing Page Goals for PPC Campaigns   A blog post from Search Engine Journal about how to get results from your PPC campaigns. Many real estate professionals ask about the effectiveness of PPC campaigns.  Effective PPC campaigns start with good landing pages.  The blog post gives you ten ways to meet your prospecting/conversion goals.   Not to be missed are #2 Leads, #3 Up-sell or Cross Sells, and #4 Video Views.       5 Steps to … (3 comments)

real skillz freebies: Week of 01/18/10- 01/23/10 Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 01/31/10 12:26 PM
Week of 01/18/10- 01/23/10 Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies    Developing Perusasive Content for List Building An article from Website Magazine on the different ways to strengthen your content in order to build your contact database.  The article breaks down persuasive content into three categories:  logical content, credible content, and emotional content and cites general examples of what type of content satisfies these categories.  After reading the article I would keep a cheat sheet handy that outlines each category and a brief summary of what it … (6 comments)

real skillz freebies: Week of 01/10/10- 01/18/10 Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 01/20/10 03:22 AM
Week of 01/10/10- 01/18/10 Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies     What's Motivating the Social Relationship Between Consumers and Companies? A new chart from Marketing Sherpa exploring how consumers interact with companies who use social media.  The report follows Max Connectors (people with more than 500 social connections), Daily Users and All Respondents.  The reason most consumers friend/follow companies is because they want to learn about special sales followed closely by wanting to learn about new products/features/services.   Keep this in mind when marketing reduced listings, … (4 comments)

real skillz freebies: 01/01/10-01/09/10- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 01/12/10 12:27 PM
01/01/10-01/09/10- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies     Clear Hyperlinks Increase Conversions A blog post from Todd Follansbee on how not to confuse your visitors with hyperlinks and how to make sure sure your hyperlinks are getting the most mileage.  Take his hyperlink text quiz and make sure to check out the tips under "Make Text Hyperlinks Do More". The first one is discusses "Call to Action".  "Call to Action" are my three favorite words in marketing. Good marketing does nothing for sales without a clear … (10 comments)

real skillz freebies: Week of 12/14/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 12/15/09 01:18 PM
Week of 12/14/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies      25 Essentials for Exceptional Email Campaigns  Complete a quick form and gain access to download this free guide from Lyris on how to create email    email campaigns.  A few tips that caught my eye included: Focus on quality over list size. Test something every time- like deployment date/time, subject line, offers Define your email value proposition. Be prepared for email devices and social media. There are a total of 25 tips and each tip gives solid … (4 comments)

real skillz freebies: Week of 12/07/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 12/08/09 07:58 AM
Week of 12/07/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies    Personalized emails, Website for sales agents boost response:  5 Strategies to Lift CTR 23% An article from Marketing Sherpa that discusses how a cruise agency integrates their email marketing and website offerings to consumers to create a winning proposition for their sales agents.  There are noticeable similarities between this cruise agency's marketing campaign and a real estate franchise/company's marketing campaign and a few noticeable improvements that could be integrated into a real estate company/franchise's marketing campaign.  The … (8 comments)

real skillz freebies: Week of 11/30/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 12/01/09 08:36 AM
Week of 11/30/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies  
2009 Online Holiday Shopping Trends: Interview with ComScore's Andrew Lipsman Similar to the growth of online consumers shopping for real estate, business for online retail has increased. Online retailers have helped to keep revenue for from falling further in the negative as there has been a "20% growth rate in new buyers to the channel."   What I found extremely interesting in this article was this comment, "...Amazon is...becoming [consumers] first search engine when they know they're in … (7 comments)

real skillz freebies: Week of 11/23/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 11/24/09 03:52 AM
Week of 11/23/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies Troubling Rise of Facebook's Top Gaming Company If you're on Facebook you are most likely familiar with Farmville, a popular social networking game on the Facebook platform.  What you may not have known is the ways that Farmville is able to make revenue.  This article really makes you think about the "phenomenon of free".  Eventually free has to cost someone something.  Is it better to have free hidden behind the curtains or unveil free upfront and pay for … (7 comments)

real skillz freebies: Week of 11/16/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 11/17/09 04:07 AM
Week of 11/16/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies
Create and Manage a Team-Authored Blog:  8 Steps to Reap SEO Gains Subscribe to a free trial to Marketing SHERPA to read this article with great tips on how to create and manage a team authored blog.  Team authored blogs make sense for real estate professionals who have time constraints and who want to add a level of depth to their content by adding the written works of ancillary service providers.  A team authored blog also provides … (58 comments)

real skillz freebies: Week of 11/09/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies - 11/11/09 04:43 PM
Week of 11/09/09- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies
Fr.ee- A website where you can search for free things online Key in your search query and this website will produce results for your free stuff.  You can also sign up for an account and this website will allow you to suggest websites that provide free stuff.  Pretty simple, pretty cool, and a pretty good opportunity for savvy real estate professionals who provide free data to consumers to share this online on a website where consumers are … (29 comments)

 
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

Lake Geneva, WI

More about me…

Real Skillz-Clear Marketing for Your Real Estate Vision

Address: Lake Geneva, WI, 53147

Office: (815) 219-0691

Email Me

Real estate marketing blog chock full of real estate marketing tips, strategy, advice and inspiration to enhance your real estate marketing skills. Blogging In The Rain Real Estate Marketing Blog Top real estate blogs var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-12066052-1"); pageTracker._trackPageview(); } catch(err) {}


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