When it comes right down to it, there are some truths about buyers, sellers and websites.... 1. The whole point of a website is to generate leads. and, at the end of the day... 2. Buyers don't just want you to help them find a home, they want to know how to buy their dream home. 3. Sellers don't ...
Have you ever though about the most precious piece of real estate you have at your disposal? I mean when it comes to your business and your marketing. It's the "above-the-fold" part of your website. The top of your site. What people see when they first arrive on your page. It is your first and mo...
It really can be easy to do, if you do it with your hand down, rather than your hand out. To find out what I mean by that, check out the (free) report I wrote on it... Lead Beach Lead Reactivation Report Let me know what you think!  
Perhaps the best question to ask is: What is your end goal with your website? What do you want it to ultimately accomplish? My guess is that few people really think about it, they just put a website up because, well, that's what one should do when they are in business. So, up goes a great website...
Website visitors - our prospects - are really in it for themselves. The old "What's in it for me?" question is so relevant when it comes to website visitors and one has to be ready! When you visit most business websites, agent sites included, what you really see is stuff about the agent. I'll be ...
  If you take an honest look at your website....or to make it easier, a look at a colleagues website...what do you see? A good business strategy? Or....Art? By "art" I mean "pretty". I think it is fair to say that the vast majority of real estate websites are art, not good business strategy at wo...
It seems pretty pervasive throughout the entrepreneurial world...we don't really understand the difference between marketing and selling. I know I didn't! That is until I read the "definition" of marketing by Peter Drucker, one of the brightest business minds of the 20th century. He said... "Mark...
How do you reactivate old leads? (You do try, right? :-) ) It can be hard. It can be easy. It can work and it can fail. I am so passionate about the HOW of reactivating leads, how to do it the "right" way, the way that is going to get a response from your lead. The way that's going to make you th...

Caroline Fitzgerald -

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