attraction marketing: KLT and how it affects one's bottom line - 04/24/13 04:46 AM
What's KLT? It's Know, Like and's an important - crucial really - part of marketing a business.
Getting your prospects to Know, Like and Trust you is the best way to turn them into eager clients or customers. And it's one of the best ways to get your prospects to refer you to others, even if they don't hire you themselves.
It's always a good idea to step back and ask yourself: "when it comes to my marketing, what am I doing to get my prospects to know, like and trust me?"
Maybe you use Facebook, Twitter or Pinterest. Maybe … (2 comments)

attraction marketing: "What's in it for me?" - 04/21/13 11:01 PM
"What's in it for me?" That's the question on every prospect's mind (regardless of industry) when they are exposed to a business' message and so it's a crucial consideration for our own marketing.
If we approach our marketing in a way that not only answers that question - and answers it quickly in this time-starved age we live in - but also provides tangible proof, we stand a better chance of turning that prospect into a client.
When planning a marketing campaign, it's a good idea to step back and ask yourself what you want to present, how you … (4 comments)

attraction marketing: Is it marketing or selling? What's the difference anyway? - 02/18/13 02:59 AM
It seems pretty pervasive throughout the entrepreneurial world...we don't really understand the difference between marketing and selling. I know I didn't!
That is until I read the "definition" of marketing by Peter Drucker, one of the brightest business minds of the 20th century. He said...
"Marketing makes selling superfluous."
What he means is that marketing is bringing the market to desire your product or service...and that doesn't mean declaring WHY they should want your product or service, rather, it means demonstrating WHY?
If you've read any of my posts before, you know that I am firm believer in marketing with your … (0 comments)

Caroline Fitzgerald - (Real Estate Client Prep)

Caroline Fitzgerald -

Richmond, VA

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