lead capture: Great SEO, great traffic...then what?
- 05/02/13 01:15 AM
Getting great SEO and getting lots of traffic is great, but then what happens? All the traffic in the world won't build a business unless the website can convert the visitor into at least a lead, if not an immediate client. It's what's ON the website that will do that. Having a method for capturing leads on your own website is crucial for success. But how does one go about doing that? It's not about having a contact us page or contact us link. It's not even about having a phone number or email address. The BEST … (2 comments)
lead capture: Are you fully leveraging your website?
- 02/25/13 09:40 PM
Perhaps the best question to ask is: What is your end goal with your website? What do you want it to ultimately accomplish? My guess is that few people really think about it, they just put a website up because, well, that's what one should do when they are in business. So, up goes a great website. It's nice looking, it has great pics of your area, it's got your bio, etc. But...what does it do? You try to get people to visit it, using SEO and your blog and other methods, etc. But...then what happens? The general goal of a … (2 comments)
lead capture: They're in it for themselves...are you ready?
- 02/25/13 03:48 AM
Website visitors - our prospects - are really in it for themselves. The old "What's in it for me?" question is so relevant when it comes to website visitors and one has to be ready! When you visit most business websites, agent sites included, what you really see is stuff about the agent. I'll be blunt: visitors don't really care about our history, our team, our credentials. They just want to know how you can help them. And they don't want to be TOLD what you can do, they want to experience it. They want you to demonstrate it. Does your … (0 comments)
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Getting great SEO and getting lots of traffic is great, but then what happens? 
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