marketing: KLT and how it affects one's bottom line - 04/24/13 04:46 AM
What's KLT? It's Know, Like and's an important - crucial really - part of marketing a business.
Getting your prospects to Know, Like and Trust you is the best way to turn them into eager clients or customers. And it's one of the best ways to get your prospects to refer you to others, even if they don't hire you themselves.
It's always a good idea to step back and ask yourself: "when it comes to my marketing, what am I doing to get my prospects to know, like and trust me?"
Maybe you use Facebook, Twitter or Pinterest. Maybe … (2 comments)

marketing: "What's in it for me?" - 04/21/13 11:01 PM
"What's in it for me?" That's the question on every prospect's mind (regardless of industry) when they are exposed to a business' message and so it's a crucial consideration for our own marketing.
If we approach our marketing in a way that not only answers that question - and answers it quickly in this time-starved age we live in - but also provides tangible proof, we stand a better chance of turning that prospect into a client.
When planning a marketing campaign, it's a good idea to step back and ask yourself what you want to present, how you … (4 comments)

marketing: Who would you rather work with? - 03/15/13 02:02 AM
Who would you rather work with?
That's a great question to consider when you approach your own marketing...(and I will get to why that is in a minute...)
When it comes to marketing one's business, one generally focuses on how to communicate their own expertise and value to the prospect. You see it all the time in every field....the websites have some version of "why work with us/me". In real estate, virtually every website starts with a "team bio" if you will...and has something to the effect of: "I/we give our all"..."I/weoffer exceptional results"..."I/we go the extra mile"..."I am commited to … (0 comments)

marketing: How to get the business success you desire - 03/07/13 02:15 AM
Real Estate Schools teach you how to pass the licensing exam. '
Agencies teach you how, well, some teach more than others...
But who teaches business design? And how do you build, much less have, a successful business if you don't have any idea what it is you're after?
The Real Estate Business Blueprint helps you achieve business success through business Rich Shefren says, you read a book from beginning to end, but you build a (successful) business from the end to the begining.
Download your FREE copy today and see the difference having a blueprint can make.
Feel … (0 comments)

marketing: Make selling yourself superfluous... - 03/06/13 06:02 AM
"Marketing makes selling superfluous." - Peter Drucker that what you were taught about marketing?
Marketing and advertising and selling often all get lumped together...but they are totally different animals.
Telling your prospects why they should hire you is selling.
Showing them why is marketing.
Are you showing or telling?
Most agent sites tell.... they use credentials and assurances of superior service...
Few, very few agent site SHOW....but it's easier, it stands out more (because SO FEW are doing it!), and it's much more effective (you're instantly the trusted, go-to expert they want to hire!)
If you take an honest … (4 comments)

marketing: Is it marketing or selling? What's the difference anyway? - 02/18/13 02:59 AM
It seems pretty pervasive throughout the entrepreneurial world...we don't really understand the difference between marketing and selling. I know I didn't!
That is until I read the "definition" of marketing by Peter Drucker, one of the brightest business minds of the 20th century. He said...
"Marketing makes selling superfluous."
What he means is that marketing is bringing the market to desire your product or service...and that doesn't mean declaring WHY they should want your product or service, rather, it means demonstrating WHY?
If you've read any of my posts before, you know that I am firm believer in marketing with your … (0 comments)

marketing: Give them something that will really make a difference - 01/16/13 03:03 AM
The absolute best way to attract and capture leads is to start the relationship by helping your propsects, no strings attached.
Imagine prospects reaching your website and finding a free report or audio or video that gives them truly valuable information about the real estate transaction they are about to enter into (and that you'd love to help them with!)...
They like you already!
When you immediately present yourself as someone who cares and truly wants to help make their real estate transaction (and life) easier....
That makes you stand out from your competition (who all have websites that just promote … (4 comments)

marketing: The Top 10 Ways to Become THE Agent They Call - 06/06/12 01:03 AM
Make your name the ONE name they all know! 
1. Be THE expert - The are loads of ways to do this....Have a blog where you post great info for consumers. Write articles for your local paper or local style magazine. Get "in" with the local TV and radio stations by providing them with a steady stream of story ideas. Etc2. Be EVERYWHERE - See #1 above, plus....Be at as many local events as possible where you can mingle and meet people. Have shirts with your name/company embroidered on them so people know your name/business. Have you business cars on … (8 comments)

Caroline Fitzgerald - (Real Estate Client Prep)

Caroline Fitzgerald -

Richmond, VA

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Real Estate Client Prep

Address: Richmond, VA, 23221

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No one likes to have to tell a client or prospect that their house smells, or that their favorite wallpaper has to go...use Real Estate Client Prep and our Prep It! video series and you'll never have to have the tough conversations or do any of the work yourself!



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