contentmarketing: 5 Steps to Create a Referral Business You Love - 05/03/18 02:31 PM

“Without a strategy, you’re just throwing something against a wall and hoping that it sticks.” –Katie Lance
Real estate is filled with lead and referral opportunities but finding the right ones that work for your business can be challenging. Social media expert Katie Lance and our VP of Marketing Lisa Fettner recently hosted a webinar to discuss how to track your lead gen, focus your referral efforts and create content that attracts the clients you want to work with.
Follow these simple steps to identify referral sources that will help you create and sutain a business you love.
Track and manage your lead generation. … (3 comments)

contentmarketing: Snapchat 101 – Part 3: Snapping Your Way to Success - 07/19/16 04:07 AM
We’ve been talking a lot about Snapchat lately and how it can help you be more successful. Hopefully you’ve caught our previous two blog posts, “6 Reasons Agents Should Join the Snapchat Phenomenon” and “Snapchat 101 – Part 2: Get started in 3 easy steps.” In our final Snapchat blog, we’re sharing tips on how to incorporate the real-time, photo app into your business.
 
Tell real-time stories. Real estate is all about telling a story, and Snapchat allows users to do just that. Potential buyers don’t just want to see the house for sale — they want to envision their lives … (2 comments)