homebuyers: 5 Steps to Create a Referral Business You Love
- 05/03/18 02:31 PM
“Without a strategy, you’re just throwing something against a wall and hoping that it sticks.” –Katie Lance Real estate is filled with lead and referral opportunities but finding the right ones that work for your business can be challenging. Social media expert Katie Lance and our VP of Marketing Lisa Fettner recently hosted a webinar to discuss how to track your lead gen, focus your referral efforts and create content that attracts the clients you want to work with. Follow these simple steps to identify referral sources that will help you create and sutain a business you love. Track and manage your lead generation. … (1 comments)
homebuyers: Five Keys To Turning Lead Gen 'Dates' Into Long-Term Relationships
- 08/25/17 09:01 AM
Lead generation is a lot like online dating. It’s important for agents to create a virtual online relationship with their clients and prospects if their programs are going to be successful. There’s no “magic bullet,” but with focus and planning, online lead gen can definitely boost your business. Below are five ways to make your lead gen efforts more successful. 1. Be trustworthy. Make sure your photo is current and that your information is consistent on all business-related sites. You might prefer your photo from 10 years ago, but a prospective client MUST be able to recognize you at a coffee shop based … (0 comments)
homebuyers: Enhance Listings & WOW Clients with 3D Tech & Virtual Reality
- 07/26/17 09:52 AM
3D technology and virtual reality can be powerful marketing tools when working with both buyers and sellers — but it's often expensive and complicated to use effectively. Steve Bintz, Director of Sales at immoviewer — an app and tool that makes it easy for agents to take high-resolution pictures and 3D virtual tour of properties, recently joined us to share how to: Use VR to create powerful listing and buyer appointments. Learn how to integrate VR into your everyday business. Find less expensive and easy-to-use solutions. 3D technology and virtual reality are not just a trend. According to NAR research, in 2016, … (2 comments)
homebuyers: 5 Free Apps to Help Potential Clients
- 06/07/17 11:28 AM
As an agent, you can make yourself more valuable by giving your clients tools that will help them during the buying or selling process. The following web and mobile apps allow clients to prepare for homeowner finances, learn about the cost value of energy efficient appliances, and much more. Be sure to send this list to any new clients you’re working with. Homestyler Value: Helps clients customize space to imagine it as theirs It can be hard to imagine a home as yours when you hate the furniture, layout and general look and feel. Clients can use the Homestyler app as they look through … (3 comments)
homebuyers: What Every Agent Needs to Know About Down Payment Programs
- 04/27/17 08:32 AM
The biggest obstacle to home ownership is often the down payment — both for first-time and some move-up buyers. With rising interest rates and home prices that continue to grow, saving enough money for a down payment has become even more difficult. Sean Moss, SVP, Director or Operations and Customer Support at Down Payment Resource recently joined us to share information about down payment programs, which agents can use to turn their sidelined buyers into homeowners. Sean encouraged everyone to contact their mortgage partners and local housing agencies to learn about programs available in their specific areas. Agents can then promote these programs … (1 comments)
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