lead gen: 5 Steps to Create a Referral Business You Love - 05/03/18 02:31 PM

“Without a strategy, you’re just throwing something against a wall and hoping that it sticks.” –Katie Lance
Real estate is filled with lead and referral opportunities but finding the right ones that work for your business can be challenging. Social media expert Katie Lance and our VP of Marketing Lisa Fettner recently hosted a webinar to discuss how to track your lead gen, focus your referral efforts and create content that attracts the clients you want to work with.
Follow these simple steps to identify referral sources that will help you create and sutain a business you love.
Track and manage your lead generation. … (3 comments)

lead gen: Maximizing your lead gen ROI: 5 tips for lead management success - 04/05/17 01:42 PM

Converting purchased leads can be challenging and frustrating. Prospects don’t return phone calls or emails — and it’s often difficult to stand out from the digital crowd.
 
During this webinar, we reviewed five best practices for turning cold prospects into closed deals:
Help your leads get to know the “virtual you” It’s not about you (it’s about the needs of the lead) Provide instant gratification Be prepared to play the long-game Have a lead management plan
Your real estate business is bigger than you think.  
Watch the full webinar recording here. 
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