leadgen: How Referrals Can Take Your Business to the Next Level
- 04/18/18 11:13 AM
“A lead is simply an inquiry on a property. A referral is a lead that’s been qualified: The person giving the referral has taken time to ask specific questions that qualify that lead.” — agent quoted in the 2018 Agent-to-Agent Economy study by ReferralExchange For newer agents entering the industry, leads are an important part of how they grow their business. However, for more established agents, referrals represent a real opportunity not just in business coming in but in creating a network where they can refer clients out. Many clients may need an agent outside their main agent’s geographic area or service … (1 comments)
leadgen: Referral Gold in 2018
- 10/26/17 10:37 AM
Our VP of Marketing, Lisa Fettner, recently returned from speaking at the Xplode Conferene in Oklahoma City where she shared tips and ideas for boosting your referral business in the New Year. If 2018 is the year you want to increase your referral business and make the most of your network, keep reading — and take the Referral Challenge. Think “any” and “every.” ANY contact, conversation, or connection can be a referral opportunity, so it’s important to always wear your name tag or branded apparel EVERYWHERE. When you are recognizable as a real estate agent during your daily routines, the possibilities of who … (0 comments)
leadgen: Five Keys To Turning Lead Gen 'Dates' Into Long-Term Relationships
- 08/25/17 09:01 AM
Lead generation is a lot like online dating. It’s important for agents to create a virtual online relationship with their clients and prospects if their programs are going to be successful. There’s no “magic bullet,” but with focus and planning, online lead gen can definitely boost your business. Below are five ways to make your lead gen efforts more successful. 1. Be trustworthy. Make sure your photo is current and that your information is consistent on all business-related sites. You might prefer your photo from 10 years ago, but a prospective client MUST be able to recognize you at a coffee shop based … (0 comments)
leadgen: 3 Budget-Friendly Ways to Boost Sales & Attract More Clients
- 08/24/17 11:03 AM
You’ve been there before and you’ll be there again—whether you’re working through a rough patch or in the thick of your slowest season—you still need to drive sales and attract new clients. If you need a budget-friendly way to drive more clients, we have three ideas to try. Whether you plan to partner with a home stager or put your Twitter skills to the test, you’ll be one step closer to closing your next deal. Cross-Promote with Other Agents and Partners. A simple but effective way to broaden your reach and attract more clients is collaborating with like-minded agents or companies that offer complementary … (1 comments)
Related Links:
ReferralExchange .
Lead qualification and nationwide referral network
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