We’re in the throes of prime networking season. Summer parties and industry events all provide real estate agents with opportunities to make connections and generate more business. Just like anything else, networking is a skill — one that many of us are uncomfortable practicing. Below are 10 tips to help you network and garner more referral business like a pro. 1. Have a plan. Whether it’s committing to make three new connections or to meet one specific person, it’s important to decide what you want to get out of each event you attend. If you can get a list of attendees in advance, (5 comments)
We really enjoy traveling to different industry events across the country. It gives us a chance to meet new people, see old friends and connect with the amazing agents in our network – and 2018 is shaping up to be a great year. If you’re attending any of these conferences, drop us a line at marketing@referralexchange.com. We’d love to connect! February: RE/MAX R4 – Las Vegas, NV June: CAR Woman Up! – Pasadena, CA July: Inman Connect – San Francisco, CA August: Florida Assoc. Realtors – Orlando, FL August: RE/MAX Broker – Washington, D.C. October: NAGLREP – Palm Springs, CA October: California (1 comments)
During Luxury Connect, our VP of Marketing, Lisa Fettner had an opportunity to chat with a group of seasoned Luxury Agents about how they manage their referral business. The agents, all from different luxury markets such as Cabo, Aspen, Hawaii and SoCal, all agreed that staying in touch with their clients, fellow agents and communities were keys to their success in generating incremental business. They shared the following five tips that all agents can apply to their daily work lives and activities to generate additional referral income: 1) Remember to ask for ALL of your clients’ business • If they have multiple properties (1 comments)
As many know, social media is not just a platform to keep up with distant relatives and high school friends, but a way to strategically promote your business and garner more referrals. Recently, social media expert, author and speaker Katie Lance of Katie Lance Consulting, and our VP of Marketing, Lisa Fettner shared how agents can maximize social media channels such as LinkedIn, Facebook and Instagram to build a powerful referral network. During the webinar, Katie and Lisa shared tips and strategies agents and brokers can do with social media to establish a nationwide presence while still being the local expert. They (0 comments)
Vendors and professional resources can be a huge source of referral opportunities — but you must keep yourself top of mind with both them and your clients. Rob Morelli, CEO and Co-Founder of HomeKeepr — a home vendor recommendation app that agents can customize and give to their clients — recently joined us to share tools and tips that help maximize the potential of your network precisely to increase your referral business. Rob, whose company helps homeowners discover the best home service pros in their communities through "local expert" recommendations, shared how to accomplish all of the following: Generate the most (0 comments)
Converting purchased leads can be challenging and frustrating. Prospects don’t return phone calls or emails — and it’s often difficult to stand out from the digital crowd.
During this webinar, we reviewed five best practices for turning cold prospects into closed deals: Help your leads get to know the “virtual you” It’s not about you (it’s about the needs of the lead) Provide instant gratification Be prepared to play the long-game Have a lead management plan Your real estate business is bigger than you think. Watch the full webinar recording here. (0 comments)
Agent-to-agent referrals are a foundational piece of the real estate industry. Back in January we released “The Real Estate Referral Economy” – a study on the power of real estate referrals, conducted in partnership with the Council of Residential Specialists (CRS). We surveyed 1,400+ top-performing agents nationwide to learn more about the impact of referrals on their business. The result is a deep dive into referrals, their value, the methods used to make or take successful referrals, and more. Key findings from the report include: Referrals aren’t purely important to agents for their monetary value. Many agents’ primary concern when referring out (2 comments)
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