ad copy: Your Listing Ad May Be Discriminating Against Your Buyers!! - 08/27/08 06:58 AM
Ive posted this information before, but felt that it needed revisited...
One of the more routine activities of a Realtors(c) job is to write copy for the ads that are used to support your listings.  Whether those be online, print, brochures, or flyers, the goal of these ads is create a positive explanation of the property that will increase the flow of traffic to that ad from interested buyers.  And, lets face it....that is the ultimate goal in this form of advertising. 
However, it is fairly easy to fall into the grey area and start to make statements that arent necessarily … (12 comments)