listings: Choose Your Words Carefully......AGAIN! - 11/22/09 11:46 PM
I wrote a featured post recently about choosing your words carefully when it comes to an agent's tag line and how to make that better. As I was writing that post, I kept thinking to myself.....Well, what about all of these listing ads??  Why not write about them as well??
I see examples all the time of bad MLS photos. But, what is more prevelant to me is the incredible lack of decent COPY in these same listing ads.
See...One of the more routine activities of a Realtor's job is to write copy for the ads that are used to support … (125 comments)

listings: Amazing Homes In Amazing Locations! (Eye Candy Like None Other!) - 09/03/08 12:38 AM
It's nearly impossible to speak to anyone in this profession that has not had an amazing or unreal listing at some point during thier career or while working with www.recr.com. 
In fact, many of the agents I work with have regailed me with one yarn or another with regard to what wonderful homes they have had the pleasure of representing in thier history in real estate. 
But, Im fairly certain that only a select handful of agents (if any at all) can say that they have had anything like these homes...These are INCREDIBLE!  Id Love To See The Listing Ads For … (15 comments)

listings: Writing Real Estate Ads -- Tips You NEED To Know - 05/23/08 04:57 AM

One of the more routine activities of a Realtor's(c) job is to write copy for the ads that are used to support your listings.  Whether those be online, print, brochures, or flyers, the goal of these ads is create a positive explanation of the property that will increase the flow of traffic to that ad from interested buyers.  And, let's face it....that is the ultimate goal in this form of advertising. However, it is fairly easy to fall into the 'grey' area and start to make statements that aren't necessarily true...perhaps even blatently false...and even worse, bordering on discriminatory. 
Now, I … (45 comments)

listings: 3 Quick Ways To Get Top Dollar For Your Listings If They Are In A Declining Neighborhood....From www.RECR.com - 05/21/08 01:13 AM

In a study conducted by the NAR in 2006, it was discovered that neighborhood quality was the number one factor in the choice of whether or not to puchase a home.  You could have the absolute gem of a home...but, if the neighborhood isnt up to par, it will reflect on the selling ability of the home.
So, if your neighborhood lacks a bit....or alot....check out this quick list of ideas that can help improve the area your listing is sitting in...and potentially help selling your home for the highest amount possible.
Make a deal with your neighbors -- If … (8 comments)