Our minds don’t work the way we think they do This is a real study that shows 50% of the subjects miss the most obvious when too focused, also known as “inattentional blindness.” I was reading an article based on Radiologist and how they miss the obvious. (I would always recommend a second or third opinion now after reading that article) After thinking about it, it is so practical that these principles can apply to our business in the same manner. Research subjects are shown a video of two teams of kids. One team wears white shirts and the other (0 comments)