branding: The Lones Group and the Real Estate Zebra: Is the trademark worth more than your social capital? - 02/26/11 02:27 AM
The Lones Group sues Realtor® Daniel Rothamel aka The Real Estate Zebra.
By now you've heard the news, aptly called The Stripes Heard Round the World in one of the many posts I've read over the last twenty four hours.  Real estate marketing company The Lones Group filed a complaint against Daniel "Real Estate Zebra" Rothamel for his use of zebra-related branding and marketing.
Like most real estate industry professionals, I'm not a lawyer, so I won't comment on the merit of the suit or opine over what constitutes trademark infringement.  Most agents who are posting about this are agreeing on … (20 comments)