listings: PLEASE STOP USING ALL CAPS! - 07/30/07 02:21 AM
THIS QUALIFIES AS A RANT. I SEE THIS PRACTICE ALL THE TIME, AND I CAN'T TAKE IT ANYMORE.
YOU'VE SEEN IT TOO... AN MLS OR REALTOR.COM LISTING, A POST OR A DESCRIPTION IN A REAL ESTATE SHOW, AND THE ENTIRE TEXT IS IN CAPS.... LIKE THIS. HELLO? THIS SEEMS SO BASIC TO ME.
IT'S OBVIOUSLY NOT BASIC. I JUST FINISHED VIEWING A SHOW WITH A DESCRIPTION JUST LIKE THIS AND IT SENT ME OVER THE EDGE... AND THERE WERE NO PARAGRAPH BREAKS. THE STARTLING PART WAS THAT IT WAS PRODUCED BY A VERY GOOD REALTOR WHO OTHERWISE CREATES EXCELLENT SHOWS. SHE … (85 comments)

listings: If You Can't Fix It, Feature It! - 11/28/06 10:31 AM
Dawn McCurdy came up with a creative way to sell a home that needed a lot of work. She used honesty and the "Mission Impossible" theme song from our Just For Fun music library, to give this real fixer-upper a great marketing piece. She decided not to take a "this house doesn't deserve a Show" approach to marketing the home.
"We were all talking about why we shouldn't put photos of it or showcase it as it is in such need of repair," Dawn said. "Then, we thought, why not. When you advertise something as needing work, the first questions buyers … (14 comments)