sales: PLEASE STOP USING ALL CAPS! - 07/30/07 02:21 AM
THIS QUALIFIES AS A RANT. I SEE THIS PRACTICE ALL THE TIME, AND I CAN'T TAKE IT ANYMORE.
YOU'VE SEEN IT TOO... AN MLS OR REALTOR.COM LISTING, A POST OR A DESCRIPTION IN A REAL ESTATE SHOW, AND THE ENTIRE TEXT IS IN CAPS.... LIKE THIS. HELLO? THIS SEEMS SO BASIC TO ME.
IT'S OBVIOUSLY NOT BASIC. I JUST FINISHED VIEWING A SHOW WITH A DESCRIPTION JUST LIKE THIS AND IT SENT ME OVER THE EDGE... AND THERE WERE NO PARAGRAPH BREAKS. THE STARTLING PART WAS THAT IT WAS PRODUCED BY A VERY GOOD REALTOR WHO OTHERWISE CREATES EXCELLENT SHOWS. SHE … (85 comments)

sales: Reach Your Buyer's Network of Family & Friends - 11/29/06 06:11 AM
You know there is no way to guarantee that your clients are going to run and tell their friends and family about you... no matter how great of a job you do for them on either side of the real estate transaction. You can't force them to do it. But on the buyer side there is a way to insure that they will email their friends. Create a "just moved" presentation about their new home. Do it in an evocative way. Make it emotional. 
Here's a fact. I've never purchased a home that, at the time, I wasn't proud of. I look … (21 comments)

sales: If You Can't Fix It, Feature It! - 11/28/06 10:31 AM
Dawn McCurdy came up with a creative way to sell a home that needed a lot of work. She used honesty and the "Mission Impossible" theme song from our Just For Fun music library, to give this real fixer-upper a great marketing piece. She decided not to take a "this house doesn't deserve a Show" approach to marketing the home.
"We were all talking about why we shouldn't put photos of it or showcase it as it is in such need of repair," Dawn said. "Then, we thought, why not. When you advertise something as needing work, the first questions buyers … (14 comments)

sales: Highlight Your Expertise And Educate Your Clients - 11/28/06 01:06 AM
It's important to highlight every skill you have when trying to set yourself apart from the masses. Using Internet tools to create presentations that highlight thoses skills in an evocative way is critical. People want to connect with you and your message. They don't want cold presentations. Find the right tool for you and use that to create presentations that truly set you apart from your competition.
ActiveRain member Sarah Cooper and Pat Murphy, of Coldwell Banker Advantage in Hurricane, West Virginia, showcase their expertise to better capture their client's attention in the education process.
View Their Educational Show Here
Sarah writes, … (11 comments)

sales: Reach The Network Only Your Children Can Reach - 11/28/06 01:00 AM
When we saw this show we said, "Yes! That's perfect. She really gets it." Julie Eichacker took some time away from selling and went to the Valentine's day party at her child's school. She, of course, took her camera so she could capture the moment. When she got home, she put together a show for the class.
Then she gave the link to the teacher to send home with her students... to give to their parents! This is just a great idea. The teacher, students and parents will enjoy it and the parents won't be able to keep themselves from sending … (30 comments)