Marketing Tips To Grow Your Business

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Services for Real Estate Pros - Jessica Cates Creative
Practical real estate marketing advice for busy real estate professionals.

ARCHIVED BLOG POSTS

2015 

It used to be a big pain in the you-know-what to record your miles each time you got in the car to drive real estate clients to viewings or to head to an open house - especially if you forgot a pen. Thankfully, GPS and technology have made the process much easier.  There are lots of great apps yo...
06/30/2015
Finding a great mortgage broker is one of the most critical steps for buyers looking to purchase a new home. Unfortunately, it can be hard for buyers to detect whether the lender they are working with is good or bad pick until they've gotten to a point where it's hard to turn back. That's why you...
06/29/2015
Ever see something clever and immediately say, "why didn't I think of that?" Whatever "that" is - it qualifies as a life hack - which is to say, a tip or trick that makes your life a little easier. I've seen hundreds of them, each more clever than the last. Here are a few you can use to make your...
06/28/2015
The concept of requiring buyers to sign an exclusivity contract is a hotly debated one - and for good reason. There are lots of pros and cons - both for the agent and for the buyer.  Pros & Cons of Requiring a Buyer's Agent Exclusivity Agreement: Pros:  Protects your time:The main reason buyer's ...
06/27/2015
As aspiring real estate agents study for their licensing exam, they begin to realize that while they are getting lots of information on the buying and selling process, they aren't getting much information on how to actually manage and grow a successful real estate business. That's where real esta...
06/26/2015
Have you ever considered working as a real estate team, or are you already part of one? If so, there are a lot of benefits to working as a dynamic duo, and if not, you may want to think about it. Stats from around the industry show that team agents tend to get more leads than solo agents... but w...
06/23/2015
A home is a huge purchase, and it can be intimidating and overwhelming for buyers to figure out how to add a real estate mortgage payment into their budget. There are many unknowns. It is your job, as a real estate lender, to make the pre-qualification and loan process as stress free as possible....
06/22/2015
Editor's note: This blog was originally published in July of 2014. It has been updated for accuracy and comprehensiveness. Not sure if you have time for Facebook? Make time - the reward is worth the investment. Facebook continues to be the best social medium to use for real estate marketing purpo...
06/19/2015
I think we can all agree that sometimes when you hop in the car, you need to blare your favorite jams and rock out. But if you're looking for a more thought-provoking drive, listen to a podcast. There are several free real estate podcasts that provide fantastic business advice that will get your ...
06/18/2015
Ok ok, I admit it... sometimes I binge watch House Hunters. Though staged and highly predictable - I find the show entertaining. I enjoy "touring" the houses, reacting to the market values in other areas (which, as a southern Californian, means frequently saying, "Ooh- I could afford a mansion th...
06/16/2015
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Jessica Cates

Real Estate Marketing Expert + Blogger
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For many years, my career has revolved around helping real estate pros take their business and marketing to the next level. Follow my blog for marketing tips, advice, and more!