leads: 3 Reasons Your Real Estate Lead Conversion Strategy Isn’t Working
- 08/06/15 05:46 AM
Real estate lead conversion can be frustrating. Trying to effectively nurture leads is time consuming – and sometimes despite your repeated efforts, unsuccessful. But there are three things that may be working against you right now that you’re completely unaware. Understanding and avoiding these three lead conversion roadblocks will help you achieve better results.
Are you guilty of creating your own lead conversion roadblocks? The answer is yes if you are:
Responding Too Slow: If it takes you longer than five minutes to respond to new lead inquiries – you’re too slow. According to who you ask? According to your leads! Reports show … (1 comments)
leads: 11 Real Estate Marketing Ideas for 2015
- 08/04/15 08:39 AM
As you know - a lot can change in a year, especially in the real estate space. So today, we're going to talk about what you can do to generate more leads, build an effective lead nurturing system and ultimately, close more deals in 2015 and beyond.
In our 2014 article, we talked about technology and the role it plays in your business. The main questions were 1). Do technology solutions provide an effective way to elevate your business and 2). Are they replacing face-to-face conversations? The conclusion was (and will continue to be) yes, technology can help elevate your business but … (3 comments)
leads: How to Engage Real Estate Leads in 8 Seconds or Less
- 07/14/15 05:03 AM
People have short attention spans. In fact, a recent article from Time Health Neuroscience says: "The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain." Wow. But how exactly are you supposed to engage real estate leads just 8 seconds?
Follow these 5 proven real estate lead engagement tips: Be Thought Provoking: Use bold subject lines for real estate emails and real estate blog titles that create intruigue. Pro Tip: Use our blog title brainstorming worksheet. Be … (1 comments)
leads: Inbound Real Estate Marketing Is In, Are You?
- 05/12/15 04:52 AM
Editor's Note: This article was originally published on Inman News on April 15th, 2015. Have you noticed the abundance of self-checkout lanes popping up in local stores? Do you use a bank app for mobile deposits? Is Yelp your first stop when you want to try a new restaurant for dinner? Chances are your answer to one or all of these questions is yes — and you’re not alone — but what do all of these things have to do with real estate?
Today, instead of having to turn to salespeople for information about products and services, consumers are instead turning to … (0 comments)
leads: Real Estate Marketing Ideas: 4 Ways to Get More Seller Leads
- 04/30/15 04:49 AM
If you’ve been in the business for a while, you’re probably well aware that there are some key benefits to working with real estate seller leads. You have more control over your time You can take on more clients at a time You have the opportunity to represent both sides of the deal Bidding wars in a low inventory market can mean higher commissions The 2014 NAR Profile of Homebuyers and Sellers states that 64% of all sellers work with their prior agent or they are referred to an agent (up 3% from 2012). The takeaways from this statistic are twofold: Referrals are incredibly important as … (4 comments)
leads: Convert Real Estate Leads with Effective Calls to Action
- 04/28/15 06:02 AM
How do you make your real estate marketing effective? It starts with incorporating the 5 Cs – content-driven, creative, concise, consistent and connected, into your strategy, brand and content. We wrote a whole article on the 5 C’s, and I encourage you to check it out. But there’s one C missing from that list – Call to Action, also commonly known in the marketing world as a CTA. What is a CTA:A call to action is a prompt that encourages website visitors to take an action. That action could be sending you a message, subscribing to a newsletter or downloading an eBook.
Here’s an example:Learn how … (2 comments)
leads: 11 Real Estate Marketing Ideas for 2015
- 03/31/15 06:38 AM
As you know - a lot can change in a year, especially in the real estate space. So today, we're going to talk about what you can do to generate more leads, build an effective lead nurturing system and ultimately, close more deals in 2015 and beyond. Two of the biggest quandries in today's real estate marketing landscape are; 1). Do technology solutions provide an effective way to elevate your business and 2). Are they replacing face-to-face conversations? The conclusion was (and will continue to be) yes, technology can help elevate your business but no, it will never be a replacement for face-to-face … (4 comments)
For many years, my career has revolved around helping real estate pros take their business and marketing to the next level. Follow my blog for marketing tips, advice, and more!
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