real estate agents: 5 Common Craigslist Mistakes All Real Estate Agents Should Avoid - 08/20/15 03:06 AM

Craigslist can be a great vehicle for listing promotion and lead generation. In order to take advantage of the benefits, you need to make sure you're following best practices and avoiding Craigslist posting faux pas. For the best possible results with your Craigslist real estate marketing, avoid these 5 common mistakes.
 
5 Common Craigslist Mistakes All Real Estate Agents Should Avoid:
 
Failure to provide important information in the headline text:
You need to remember four things - location, location, location and price. Potential buyers are going to be most interested in where your listing is and what it costs, so make sure … (3 comments)

real estate agents: 7 Real Estate Podcasts You Should Be Listening To - 08/14/15 05:22 AM
Editor's note: Originally published May 2015, updated August 2015 for accuracy and relevance.
 
I think we can all agree that sometimes when you hop in the car, you need to blare your favorite jams and rock out. But if you're looking for a more thought-provoking drive, listen to a podcast. There are several free real estate podcasts that provide fantastic business advice that will get your wheels turning. Tune in to expand your mind and grow your business.
 
Here are 7 of our favorite real estate podcasts:
 
Real Estate Uncut
Learn about top performing real estate agents, outstanding mentors and greats leaders with Real … (25 comments)

real estate agents: 5 Things You Didn't Know You Could Do With Facebook Real Estate Ads - 08/14/15 03:41 AM
Are you using Facebook to promote your real estate business? If not, you should really consider it. Why you ask? Because it's affordable, effective and provides small businesses a great way to build exposure with highly relevant leads. Not sold? Here are a few more reasons why Facebook is worth your time.
 
If you are already using the Facebook ad platform to build brand awareness and target new leads, give yourself a pat on the back - then read this post to learn how you can take your Facebook real estate ads to the next level. Here are five of my favorite … (3 comments)

real estate agents: 125 Real Estate Blog Topic Ideas for Agents & Brokers - 08/11/15 08:54 AM

Writer’s block stinks! Make it go away with this great topic list, relevant to any agent or broker who wants to grow their real estate blogging efforts. This is a long list, so let’s get right to it!
 
125 Real Estate Blog Topic Ideas for Agents & Brokers:
 
About Your City:
Overview of current real estate landscape & what it means to buyers and sellers Cost of living analysis broken down by category (groceries, entertainment, housing, etc.) Industry snapshot; overview of prominent work opportunities Things every commuter needs to know about traffic in your city Past, present and future real estate market … (4 comments)

real estate agents: 13 Things You Wish You Could Sneak Into Real Estate Listing Descriptions - 08/11/15 08:01 AM
Be honest – for as many times as you’ve listed the home that practically sells itself, there have also been times when you struggle to think of one nice thing to say about the property. In fact, I bet you’ve had a few days when a supremely sarcastic real estate listing description would do a much better job of explaining how you really feel than a "professional" one ever could.
 
Just for fun, I came up with some semi-offensive, brutally honest real estate listing descriptions. Though you should definitely never, ever use these in real life, hopefully they’ll give you a good … (28 comments)

real estate agents: Pros & Cons of Hiring a Real Estate Virtual Assistant - 08/11/15 07:35 AM

Time and money are interchangeable - so at some point in your real estate career, you have probably seriously debated pulling the trigger on hiring a real estate virtual assistant. And why not? If time is money, then you can just pay someone to do all your busy work so you can spend more time with clients, right? Well, sort of. Along with the benefits of having a virtual right hand guy or gal helping you out - there are also some pitfalls you should consider.
 
A very wise man (my dad) taught me that when you're trying to make a … (4 comments)

real estate agents: 3 Reasons Your Real Estate Lead Conversion Strategy Isn’t Working - 08/06/15 05:46 AM

Real estate lead conversion can be frustrating. Trying to effectively nurture leads is time consuming – and sometimes despite your repeated efforts, unsuccessful. But there are three things that may be working against you right now that you’re completely unaware. Understanding and avoiding these three lead conversion roadblocks will help you achieve better results.
 
Are you guilty of creating your own lead conversion roadblocks? The answer is yes if you are:
 
Responding Too Slow:
If it takes you longer than five minutes to respond to new lead inquiries – you’re too slow. According to who you ask? According to your leads! Reports show … (1 comments)

real estate agents: 3 Simple Real Estate Staging Tips for Busy Agents - 08/06/15 03:19 AM

Real estate staging is a multi-million dollar business. There are literally thousands of tips on the best way to stage a home and there are thousands of certified stagers available to help you do it - if your sellers have the budget to hire someone.
 
However, in many cases staging fees won't be a top priority for your sellers, so it'll be up to you as the listing agent to help your clients get their home "show ready". There are lots of different considerations you can make, but many of them involve additional costs and can be rather time consuming. So how … (6 comments)

real estate agents: How to Drive Traffic to Your Real Estate Website - 08/05/15 08:32 AM
So you have a real estate website and you added great content –
now how do you get traffic?
 
 To effectively drive traffic to your site or blog, there are three key factors you need to consider:
Desired Audience Website & Blog Post SEO Paid Promotion
Step One: Identify Your Target Audience
The most important step in driving relevant traffic to your blog site is to define what relevant means. To do so, you must first brainstorm a list of traits that describe your ideal buyer and/or seller. The resulting list of demographic characteristics can be used to build customer personas, which … (2 comments)

real estate agents: 5 MLS Listing Photos You Must Include - 08/04/15 05:24 AM
Are you making the most of your MLS listing photos?

I've recently been looking at homes for sale and am sad to report that many of the MLS listings are severely lacking when it comes to quality photos. Most of the listings aren't as bad as some of the photo fails we shared a while back - but agents often neglect to focus on the most important areas of their listing, provide only one photo or provide dark, out of focus or warped images.
 
But the question is, if you are to provide the best possible photos to intrigue buyers without giving away … (2 comments)

real estate agents: Best Real Estate Advice From Agents - For Agents - 08/04/15 04:56 AM

“What’s the best piece of real estate advice you’ve ever received?” That's the question that drew my attention in a real estate forum the other day. Agents and brokers were more than happy to share and answers came pouring in. Check out some of the most popular responses.
 
Best Real Estate Advice - From Agents, For Agents:
Start every day with enthusiasm and service-oriented mind. Get it in writing is not to be taken lightly (a popular one mentioned by multiple commenters). Don’t worry about being popular, just take care of your clients. Document everything. Learn how to qualify early so you … (5 comments)

real estate agents: 5 Self-Sabotaging Behaviors That Ruin Your Diet (& Real Estate Career) - 08/04/15 03:31 AM

In 1990-something, everyone was doing Billy Blanks Tae-Bo and was calling Jenny Craig for diet advice. Rewind a few more years to the mid-'80s and it was all about Jane Fonda and the grapefruit diet. (Rumor has it, there was even a global shortage of neon leopard print leotards in 1986!) Today, people won't stop going on about Crossfit, P90X and Paleo (you know the ones...).
 
Regardless of the decade, there's always been a half-dozen quick fix solutions that help you shed weight fast and achieve your goals with minimal efforts. But what does any of this have to do with real … (3 comments)

real estate agents: Vlogging: Real Estate Marketing Guide - 07/30/15 03:30 AM

Vlogging (short for video blogging) is easy and affordable. It also provides a great way for real estate professionals to build meaningful and engaging relationships with buyers and sellers. Done right, posting videos on your blog on a regular basis can do wonders for your business. To figure out how to do it right, let’s go through some details on what vlogging for real estate is and how you can incorporate it into your real estate marketing strategy to generate and convert more real estate leads. 
What is a vlog? Videos + Blogging = Vlogging Can also be a series of videos with … (4 comments)

real estate agents: Real Estate Branding in 5 Simple Steps - 07/29/15 08:52 AM
A great brand does two important things:
 
Helps potential clients identify you Allows you to stand out from your competition Real estate branding is not something you’re trained on when you study to become an agent – but it should be. Effective personal branding is critical to being successful in today’s competitive marketplace.
 
This 5 step personal branding exercise will walk you through the process of developing an effective brand.
 
Research
Check out local competition and identify what other agents and brokerages are doing that you like or don’t like. Evaluating what’s already out there will help you determine where to start in … (3 comments)

real estate agents: An Honest Real Estate Agent Job Description - 07/28/15 08:25 AM
Wanted: Ambitious Self-Starters Looking For Demanding Yet Rewarding Career
 
Real Estate Agent Job Description:
Seeking ambitious and outgoing jack or jill of all trades to serve as a real estate agent. Must be prepared to jump into an unyielding, volatile career that changes daily. Must be comfortable with constant industry guideline shifts, prepared to help people make the largest financial decision of their lives and ready to deal with all types of people.
 
Details:
Base pay: $0 Commission range: $0 - $10 million, contingent on performance Must pay to take test before a resume will be considered  
Qualifications (required):
Strong ability to act as … (7 comments)

real estate agents: Are Tech-Savvy Agents Stealing Your Real Estate Leads? - 07/23/15 07:14 AM

Most people know and acknowledge that technology adoption is happening at a dizzying speed – but do you know how it is impacting your real estate business?
 
If you take a look at consumer research data, a very clear image of today’s tech-savvy home shopper begins to emerge. Technology adoption has facilitated a dramatic shift in consumer behavior – one that requires businesses (e.g. real estate agents) to adapt their marketing strategy in order to keep pace with evolving consumer demands. If you’re not on board with harnessing technology to optimize your marketing efforts, you're almost certainly losing real estate leads to … (64 comments)

real estate agents: Get Great Real Estate Testimonials - Every Single Time (in 5 Steps) - 07/22/15 09:32 AM
The Challenge:
You had a great working relationship with a past client but unfortunately didn’t have an opportunity to get a testimonial or online review from them. Now, a year and a half later, you’re afraid it’s too late.
 
The Solution:
To help overcome this challenge, we’ll answer two vital questions:
How do you continue a long-term relationship with a past client in a meaningful way? How do you capture testimonials from clients you haven’t spoken with in a while?   
Step 1: Don’t be Random:
Calling a past client out of the blue to ask for a testimonial might work – but your chances are … (19 comments)

real estate agents: The Five C's of Effective Real Estate Marketing - 07/22/15 08:47 AM
There is no secret recipe or magic bullet to real estate success. Building a successful business from the ground up takes drive, ambition and most importantly - time. You need goals and must be motivated to achieve them. Once you’ve established your commitment to these goals, you need to establish an effective marketing plan to help you get there.            
Whether you’re new to the industry or whether you’ve been in the field for a few years and are looking to accelerate your results – incorporate the following “5 C’s of Real Estate Marketing” to accelerate your journey … (5 comments)

real estate agents: Do Real Estate Postcards Still Work? - 07/22/15 04:25 AM

Real estate postcards are hotly debated on the web. Some sources swear sending postcards as a marketing tool will yield amazing results while others warn against wasting hard-earned dollars. One common argument against them is they are simply outdated. Generally, that may be true - but a well executed print marketing campaign can still be effective.
 
Before you overlook using postcards altogether or, on the contrary, blindly sink money into them - consider these points:
 
Pros:
Delivery:
Unlike email, you can pretty much guarantee that a postcard is going to make it to the intended recipient. To protect against an addressee no longer living … (2 comments)

real estate agents: 7 Steps to Generate More Real Estate Business: Tom Ferry Cliff Notes - 07/22/15 03:27 AM

Tom Ferry is one of the most well known real estate success coaches in the country - and luckily for us, he frequently broadcasts free, practical advice for real estate pros in his video blog. Recently, Tom tackled the always challenging issue of how to consistently build, nurture and convert real estate leads to support a thriving business. Below are the cliff notes from his show - Episode 25 - titled "7 Steps to Generate More Real Estate Business". During his show, Tom shared insider tips on how to go about building a scalable, sustainable, healthy real estate business. Let's check … (3 comments)

 
Jessica Cates, Real Estate Marketing Expert + Blogger (Jessica Cates Creative)

Jessica Cates

Real Estate Marketing Expert + Blogger

Gilbert, AZ

More about me…

Jessica Cates Creative

Address: My Desk, Carlsbad, CA, 92008

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For many years, my career has revolved around helping real estate pros take their business and marketing to the next level. Follow my blog for marketing tips, advice, and more!


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