real estate leads: 3 Reasons Your Real Estate Lead Conversion Strategy Isn’t Working
- 08/06/15 05:46 AM
Real estate lead conversion can be frustrating. Trying to effectively nurture leads is time consuming – and sometimes despite your repeated efforts, unsuccessful. But there are three things that may be working against you right now that you’re completely unaware. Understanding and avoiding these three lead conversion roadblocks will help you achieve better results.
Are you guilty of creating your own lead conversion roadblocks? The answer is yes if you are:
Responding Too Slow: If it takes you longer than five minutes to respond to new lead inquiries – you’re too slow. According to who you ask? According to your leads! Reports show … (1 comments)
If you take a look at consumer research data, a very clear image of today’s tech-savvy home shopper begins to emerge. Technology adoption has facilitated a dramatic shift in consumer behavior – one that requires businesses (e.g. real estate agents) to adapt their marketing strategy in order to keep pace with evolving consumer demands. If you’re not on board with harnessing technology to optimize your marketing efforts, you're almost certainly losing real estate leads to … (63 comments)
As an agent – you are on a constant quest to generate new business. Save yourself time and effort by turning your existing marketing materials into targeted lead drivers! This article will teach you four easy ways to use marketing flyers to generate more buyer and seller leads.
In order to turn a plain old real estate marketing flyer into a lead driving tool, you must use a directive call to action that accomplishes 2 objectives: Creates a desire for more information Provides instructions for actionable “next steps” Below we provide 4 techniques you … (2 comments)
real estate leads: How to Engage Real Estate Leads in 8 Seconds or Less
- 07/14/15 05:03 AM
People have short attention spans. In fact, a recent article from Time Health Neuroscience says: "The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain." Wow. But how exactly are you supposed to engage real estate leads just 8 seconds?
Follow these 5 proven real estate lead engagement tips: Be Thought Provoking: Use bold subject lines for real estate emails and real estate blog titles that create intruigue. Pro Tip: Use our blog title brainstorming worksheet. Be … (1 comments)
real estate leads: 7 Traits of Highly Successful Mortgage Brokers
- 06/25/15 03:09 AM
Finding a great mortgage broker is one of the most critical steps for buyers looking to purchase a new home. Unfortunately, it can be hard for buyers to detect whether the lender they are working with is good or bad pick until they've gotten to a point where it's hard to turn back. That's why you need to build trust and establish credibility early on, so that clients feel comfortable with you from the beginning of the process. So what can you, as a mortgage broker, do to reassure your clients that you're a safe bet?
Follow these 7 Mortgage Broker success … (0 comments)
real estate leads: 7 Real Estate Memes Every Agent Can Relate To
- 06/09/15 03:48 AM
Everyone loves a good real estate meme - and there are hundreds of them floating around the internet. Today, I'm going to share a few favorites that all agents can relate to - but first, I'm going to teach you something... Where did the word meme come from?
According to an excerpt from todayifoundout.com: “Meme” was coined by the often controversial evolutionary biologist Richard Dawkins in his 1976 book, The Selfish Gene. In it, he states the following:
We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. ‘Mimeme’ comes from … (0 comments)
real estate leads: 5 Reasons Agent Teams Get More Leads Than Solo Agents
- 06/09/15 03:14 AM
Have you ever considered working as a real estate team, or are you already part of one? If so, there are a lot of benefits to working as a dynamic duo, and if not, you may want to think about it. Stats from around the industry show that team agents tend to get more leads than solo agents... but why?
Top 5 reasons real estate agent teams get more real estate leads:
Reason #1: More Options = Broader Appeal Think about home shoppers and sellers... in most cases, there will be two decision makers, sometimes even more. So it should be no surprise … (1 comments)
real estate leads: How to Use Mini-Webinars to Convert Real Estate Leads into Clients
- 05/26/15 08:00 AM
Most real estate professionals agree that not having enough time in the day is a big challenge, especially when it comes to attracting new business. Luckily, technology has made that process easier by providing affordable or free tools that allow you to connect with leads on a one-to-many level. Using mini (meaning brief) real estate webinars, you can attract and convert a much higher number of potential leads in a 10-15 minute block than you’d ever be able to if you were setting up individual meetings for each lead.
Follow these 6 simple steps to create a real estate mini-webinar: Choose your … (3 comments)
For many years, my career has revolved around helping real estate pros take their business and marketing to the next level. Follow my blog for marketing tips, advice, and more!
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