real estate marketing: 5 Common Craigslist Mistakes All Real Estate Agents Should Avoid
- 08/20/15 03:06 AM
Craigslist can be a great vehicle for listing promotion and lead generation. In order to take advantage of the benefits, you need to make sure you're following best practices and avoiding Craigslist posting faux pas. For the best possible results with your Craigslist real estate marketing, avoid these 5 common mistakes.
5 Common Craigslist Mistakes All Real Estate Agents Should Avoid:
Failure to provide important information in the headline text: You need to remember four things - location, location, location and price. Potential buyers are going to be most interested in where your listing is and what it costs, so make sure … (3 comments)
real estate marketing: Pros & Cons of Hiring a Real Estate Virtual Assistant
- 08/11/15 07:35 AM
Time and money are interchangeable - so at some point in your real estate career, you have probably seriously debated pulling the trigger on hiring a real estate virtual assistant. And why not? If time is money, then you can just pay someone to do all your busy work so you can spend more time with clients, right? Well, sort of. Along with the benefits of having a virtual right hand guy or gal helping you out - there are also some pitfalls you should consider.
A very wise man (my dad) taught me that when you're trying to make a … (4 comments)
real estate marketing: 11 Real Estate Marketing Ideas for 2015
- 08/04/15 08:39 AM
As you know - a lot can change in a year, especially in the real estate space. So today, we're going to talk about what you can do to generate more leads, build an effective lead nurturing system and ultimately, close more deals in 2015 and beyond.
In our 2014 article, we talked about technology and the role it plays in your business. The main questions were 1). Do technology solutions provide an effective way to elevate your business and 2). Are they replacing face-to-face conversations? The conclusion was (and will continue to be) yes, technology can help elevate your business but … (3 comments)
real estate marketing: 5 Self-Sabotaging Behaviors That Ruin Your Diet (& Real Estate Career)
- 08/04/15 03:31 AM
In 1990-something, everyone was doing Billy Blanks Tae-Bo and was calling Jenny Craig for diet advice. Rewind a few more years to the mid-'80s and it was all about Jane Fonda and the grapefruit diet. (Rumor has it, there was even a global shortage of neon leopard print leotards in 1986!) Today, people won't stop going on about Crossfit, P90X and Paleo (you know the ones...).
Regardless of the decade, there's always been a half-dozen quick fix solutions that help you shed weight fast and achieve your goals with minimal efforts. But what does any of this have to do with real … (3 comments)
real estate marketing: Vlogging: Real Estate Marketing Guide
- 07/30/15 03:30 AM
Vlogging (short for video blogging) is easy and affordable. It also provides a great way for real estate professionals to build meaningful and engaging relationships with buyers and sellers. Done right, posting videos on your blog on a regular basis can do wonders for your business. To figure out how to do it right, let’s go through some details on what vlogging for real estate is and how you can incorporate it into your real estate marketing strategy to generate and convert more real estate leads. What is a vlog? Videos + Blogging = Vlogging Can also be a series of videos with … (4 comments)
Invest in a Professional: When it comes to agent photos, I’ve seen it all – from pixelated, low light cell phone photos to 1980s glamour shots and everything in between. You are the face of your business - make sure your headshot does a good job of professionally representing your brand by hiring a professional who specializes in headshots. Trust me, it will … (53 comments)
real estate marketing: The Five C's of Effective Real Estate Marketing
- 07/22/15 08:47 AM
There is no secret recipe or magic bullet to real estate success. Building a successful business from the ground up takes drive, ambition and most importantly - time. You need goals and must be motivated to achieve them. Once you’ve established your commitment to these goals, you need to establish an effective marketing plan to help you get there. Whether you’re new to the industry or whether you’ve been in the field for a few years and are looking to accelerate your results – incorporate the following “5 C’s of Real Estate Marketing” to accelerate your journey … (5 comments)
As an agent – you are on a constant quest to generate new business. Save yourself time and effort by turning your existing marketing materials into targeted lead drivers! This article will teach you four easy ways to use marketing flyers to generate more buyer and seller leads.
In order to turn a plain old real estate marketing flyer into a lead driving tool, you must use a directive call to action that accomplishes 2 objectives: Creates a desire for more information Provides instructions for actionable “next steps” Below we provide 4 techniques you … (2 comments)
Not only have you heard that saying a hundred times, I’m willing to bet you’ve also caught yourself muttering it aloud. Real estate is an all-consuming profession so it’s important that you stay organized and have a solid strategy to help you maintain a healthy work-life balance. Establishing good time management habits can make a huge difference in your day-to-day productivity.
We asked a number of our top-producing agents for some real estate marketing tips on what they do to stay organized and compiled a list of the … (2 comments)
real estate marketing: Do Real Estate Postcards Still Work?
- 07/22/15 04:25 AM
Real estate postcards are hotly debated on the web. Some sources swear sending postcards as a marketing tool will yield amazing results while others warn against wasting hard-earned dollars. One common argument against them is they are simply outdated. Generally, that may be true - but a well executed print marketing campaign can still be effective.
Before you overlook using postcards altogether or, on the contrary, blindly sink money into them - consider these points:
Pros: Delivery: Unlike email, you can pretty much guarantee that a postcard is going to make it to the intended recipient. To protect against an addressee no longer living … (2 comments)
real estate marketing: Real Estate Infographics: Benefits, Examples (+Free Template!)
- 07/21/15 03:13 AM
Infographics provide a visual method of communicating in-depth information on a specific topic. In real estate, infographics can also serve as a valuable promotional tool that can be shared with leads and clients to help establish your role as an expert in the field.
This post is going to take a look at some of the benefits of real estate infographics, provide three examples of agent-branded infographics, offer some ideas on how to create your own and provide a free real estate infographic template that you can download and customize.
Biggest Real Estate Infographic Benefits: Offers agents the ability to communicate complex data … (5 comments)
real estate marketing: Real Estate Marketing Advice: Use SMART Goals to Grow Your Business
- 07/08/15 04:28 AM
Tell me if this scenario sounds familiar: You have a basic business growth strategy in place, but you struggle to execute on marketing strategies that provide measurable results. If you said 'yes', you're not alone. This is a common situation for real estate pros (partially because there is no formal marketing training involved in the process of earning a real estate license) and it's extremely frustrating - but what causes it? Often times, this issue originates from setting vague goals.
While it's encouraged to have a one-line statement that explains your overall business mission, you can't rely on that mission alone to … (0 comments)
real estate marketing: 3 Marketing Truths All Real Estate Pros Need to Know
- 06/30/15 07:09 AM
It's time to get personal. I often hear from real estate professionals that they are frustrated with their marketing. The most common complaint is that their marketing strategy is time consuming but it doesn't deliver the results needed to effectively grow their business.The big question is - what's the underlying issue? Why do real estate pros struggle to incorporate marketing that consistently works? Let's take a look at some real estate marketing truths: 3 real estate marketing truths every real estate pro should know:
Generic follow-up does not work: It never has worked very well, and it never will - especially in today's hyper-personal … (1 comments)
real estate marketing: Real Estate Search Engine Optimization Guidelines
- 06/23/15 07:57 AM
If you write a killer real estate blog post but neglect to spend a few extra minutes making sure it's fully optimized for better search engine ranking, you are missing a massive opportunity to build your organic traffic.
Search Engine Optimization, commonly known as SEO, can play a critical role in helping you generate more traffic over time by opening up dozens or even hundreds of entry points on your website. If done properly, people will begin to discover your brand by visiting a blog post or web page. The big ROI payoff actually doesn't come from the increase in traffic alone. … (1 comments)
real estate marketing: 50 Facebook Post Ideas for Agents & Brokers (Summer 2015)
- 06/16/15 06:17 AM
Social media can be a powerful tool for agents and brokers looking to grow their business, but it can also be very time consuming. The process of coming up with new, engaging content to post is a difficult one - and most online resources are vague. That's why we decided to provide you with a list of updates you can copy, paste and customize on your business page! Anything that needs to be edited will appear in blue.
50 Summertime Facebook Post Ideas for Agents & Brokers:
Temperatures are hot and so is the real estate market: insert link to article If … (94 comments)
real estate marketing: Real Estate Search Engine Marketing for Beginners
- 06/11/15 03:06 AM
If you're like many real estate pros, you understand the concept behind and benefits of search engine marketing and search engine optimization, but you have barely scratched the surface on understanding how to get the best return on your marketing investment. Let's dig a little deeper with a look at some real estate search engine marketing definitions and strategy FAQs.
We'll start with a few definitions:
Search Engine Marketing (SEM): Search Engine Marketing is a catch-all term for any internet marketing that involves promoting a website to increase its visibility in search engine results pages (SERPs). This can be accomplished through optimization (see SEO) … (6 comments)
Not sure if you have time for Facebook? Make time - the reward is worth the investment.
Facebook continues to be the best social medium to use for real estate marketing purposes. Other platforms have their perks, but if you’re looking to grow your business through social media marketing, you should be focusing on Facebook (and real estate blogging!).
There are dozens of ways to use Facebook to grow your network and build your real estate brand. If you’re just getting started, try a few … (8 comments)
real estate marketing: 5 Reasons Agent Teams Get More Leads Than Solo Agents
- 06/09/15 03:14 AM
Have you ever considered working as a real estate team, or are you already part of one? If so, there are a lot of benefits to working as a dynamic duo, and if not, you may want to think about it. Stats from around the industry show that team agents tend to get more leads than solo agents... but why?
Top 5 reasons real estate agent teams get more real estate leads:
Reason #1: More Options = Broader Appeal Think about home shoppers and sellers... in most cases, there will be two decision makers, sometimes even more. So it should be no surprise … (1 comments)
real estate marketing: 9 Real Estate Podcasts You Should Be Listening To
- 06/02/15 07:06 AM
I think we can all agree that sometimes when you hop in the car, you need to blare your favorite jams and rock out. But if you're looking for a more thought-provoking drive, listen to a podcast. There are several free real estate podcasts that provide fantastic business advice that will get your wheels turning. Tune in to expand your mind and grow your business. Here are a few of our favorite real estate podcasts: Real Estate Uncut Learn about top performing real estate agents, outstanding mentors and greats leaders with Real Estate Uncut’s daily podcast. Real Estate Coaching Radio Real Estate Coaching Radio … (1 comments)
real estate marketing: If All Real Estate Agents Had to Follow House Hunters Rules
- 06/02/15 06:58 AM
Ok ok, I admit it... sometimes I binge watch House Hunters. Though staged and highly predictable - I find the show entertaining. I enjoy "touring" the houses, reacting to the market values in other areas (which, as a southern Californian, means frequently saying, "Ooh- I could afford a mansion there!") and placing bets with fellow watchers on which property the hunters are ultimately going to choose. Then, the other day I started thinking about how different the buying process would be if all real estate agents and home buyers were forced to abide by the House Hunters method of purchasing. As I considered the process, a … (1 comments)
For many years, my career has revolved around helping real estate pros take their business and marketing to the next level. Follow my blog for marketing tips, advice, and more!
;)
;)
