New Media Marketing with René Fabre

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Title Insurance - First American Title
The objective is to have the search engines consider us purveyors of relevant content. If we are successful our contributions will rank and people searching for answers online will find us and we've created opportunity for engagement.



I just have to chime in on this awesome 40th anniversary of Apollo 11 landing on the moon. I'm of the age where this so totally captured my imagination forever... (Talk about a personal Paradigm Shift!) See, The Paradigm Shift. My brother Steve and I were absolutely glued to the TV on this one. W...
Robert Fulford's column about the word "paradigm" I love words... I have for many years had the habit of looking them up when I’m writing. It’s not that I don’t necessarily know what they mean. I just don't ever want to use a word unless I've really lived with it. At times I choose a word when wr...
Social Media is an exciting journey... I love the fact that it’s still in its infancy and a rapidly evolving medium. I get to explore, which is absolutely one of my favorite things to do in the world. Yet, most days my journey is designed with a purpose. I need to stay focused, leave where I am, ...
  Kent, Washington... The area in zip code 98030 sits on what's known around here as Kent East Hill. It's population has about doubled since the early 1980's. R.E.I., Oberto Sausage Company, and Seattle Bicycle Supply call Kent homebase. Boeing did most of it's Aerospace work here in the 60's an...
Enumclaw is a charming small community that sits on a plateau created by volcanic mud flow over 5000 years ago from Mt. Rainier. It’s far enough away on the southeastern edge of the Seattle Tacoma metro area that it hasn’t succumbed to urban sprawl. You’re about 1 ½ hours from Seattle and about 5...
  Building, monitoring and managing your online reputation can be a bit complex – at the start. And even in the middle. It does get easier, but having someone point us in the right direction can really save us a bucket of frustration and wasted time. For sure, the deliberate use of social media ...
  Let’s go back to 1969 - 1974 for a minute. (web 0.0) It was a different recession. Actually, two separate recessions side by side. The 69-70 recession was attributed to the Fed’s raising interest rates. The recession of 73 - 74 was blamed on OPEC for raising oil prices and the Vietnam War. It ...
Episode 3: Matt and Rene' talk to The Virtual Meeting Coach, Meri Walker... excerpt... In their jobs as the Pacific NW internet marketing team for Ticor Title, Matt Sweet and Rene Fabre, spend a big chunk of their time helping Realtors, bankers, and other folks in the real estate industry underst...
One of the most important things we can do in this great big social media experiment we are currently involved in is to simply stay in the conversation. We don't need to agree, that's not what it is about. We just need to keep talking (ie: communicate, participate). No one knows it all, infact mo...
Purple [born in or to the purple, of royal or exalted birth: Those born to the purple are destined to live in the public eye.] If you want to enhance your presence and carve out your own royal estate on the web you need to show up as a noble in the Google Index. In order for that to happen there ...

Rene Fabre

Marketing in the Digital Age
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