New Media Marketing with René Fabre

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Title Insurance - First American Title
The objective is to have the search engines consider us purveyors of relevant content. If we are successful our contributions will rank and people searching for answers online will find us and we've created opportunity for engagement.



Last week, I was driving to our HQ on Stewart Street in downtown Seattle. Changes in work have created opportunities to visit areas of town I wouldn’t normally drive through. This photo was taken with my Blackberry Curve 8330. Not to worry, my eyes are on the road! I fire away at random clicking ...
The original Lady Washington was built in the 1750’s as a single masted 90 ton sloop in Massachusetts. Named in honor of Martha Washington, she was used to carry freight and goods between the colonies. When the American Revolutionary War broke out she became a privateer. In 1787, after the war, t...
This SMART car caught my attention heading up Boylston Ave E to E Lynn St in Seattle. I looked at it's license plate, but I didn't get it at first. IIYBENZ, what does that mean? Ahhhh... my eleven'y Benz! Now I get it. A 2011 recession appropriate version of the Benz. The Blackberry Chronicles © ...

On this 10th anniversary of 9/11 I remember it like it was yesterday and I know exactly where I was and what I was doing when this terrible event took place. Hardly a memory has been engraved so deeply and clearly. For a guy like me who talks a lot about everything everywhere, I find it hard to a...
In February of 2010 I reentered the world of the commuter. I went to work for The Talon Group, a subsidiary of the First American Title Company, and my office in the Eastlake neighborhood, is just north of downtown Seattle above Lake Union. I was delighted to be working with many long time friend...
As the old saying goes, there's nothing more constant than change. Like many of us, the recession has created more than it’s fair share of challenges over the past couple of years and the title industry has been no exception. However this time it's a good change for me. As many of you know in the...

Rene Fabre

Marketing in the Digital Age
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