marketing mix: Marketing is a piece of cake! - 12/31/12 12:38 PM
Too often we place too much emphasis on one layer of real estate marketing. Right now it's Social Media; but socail media is only one layer of a effective marketing cake.
It's like having a wedding cake made of only icing; no fluffy vanilla cake, no cream frosting, no strawberry filling... etc. Icing by itself is awesome! But relying on icing alone won't make for an tasty cake. 
Effective and impactful marketing encompasses online-offiline, new-traditional, guerilla-conventional marketing tactics. But all together, you've got yourself one awesome marketing campaign strategy.
So, this real estate season, make sure you're hitting all aspect of … (11 comments)