social media real estate: To Be or Not to Be... Social Media - 07/06/11 05:07 AM
As you think about using SMM in your marketing mix, keep in mind that social media engagement is a dialogue, a two-way conversation, and active participation is required. This calls for ongoing monitoring as well as dedicated resources for care and feeding.
SMM is a great way to gain exposure and distinguish yourself from other REALTORS®. Through SMM, you can position yourself as a knowledgeable authority, a real estate resource, and a go-to person for information about particular topics relating to your market. For example, if you specialize in Victorian homes, you can use SMM to demonstrate your knowledge about … (4 comments)