appreciation: Get More Out of Giving - 11/24/11 03:22 AM
I thought I’d share a timely article by Sales Consultant Tom Hopkins. Make sure you’re personalizing your holiday messages with your IXACT Contact real estate contact management software. Moreover, you can use your IXACT Contact real estate CRM to create variations of an email/ holiday message and send out each variation to different groups in your database!
The article begins here:
The holiday season is fast-approaching. That means, in addition to handling your usual work load, you will need to reach out to your clients with special messages or gifts as appropriate for your industry and clientele–and whatever holiday you’re celebrating. For some sales and … (4 comments)

appreciation: The Easiest Way to Get More Real Estate Referrals - 10/13/11 04:54 AM
There are many ways to generate more referrals in your real estate sales business. However, the easiest way to ensure you get more referrals is to implement a simple technique that most REALTORS® don’t use nearly as often as they should.
That’s saying “Thank You.”
In fact, a client is five times more likelyto recommend you to a friend, neighbor, or colleague again if you adequately show appreciation for the first referral.
And that’s what you want: past clients who actively advocate your services to all the people they know who are moving (according to industry surveys, that averages five people each year!).
Saying “Thank You” accomplishes two very important … (0 comments)

appreciation: Sponsoring A “Home Expert” Seminar - 06/30/11 03:08 AM
Imagine a room filled with your best clients and prospects that your real estate sales business has ever seen. They listen intently to a presentation by a home expert who provides valuable tips that will help them improve their homes. Everyone is glad they attended.
 
Who will they thank for organizing such a useful event? You.

Sponsoring a “Home Expert” seminar is a powerful way to build loyalty in real estate sales; this, in turn, leads to more repeat business and referrals. It’s a smart real estate prospecting technique and great way to build loyalty with those in your … (2 comments)

appreciation: The Ultimate Way to Reward Your Referrers - 06/21/11 02:25 AM
The below is a great article by real estate coach and trainer, Richard Robbins. If you want an ongoing stream of referrals, it’s so important to show appreciation to the people that refer your services. As Richard writes in the below article, simply sending a thank you note is not enough. Become a strong advocate of relationship marketing, master the contact management approach (using your real estate CRM system), and build your business based on referrals and repeat marketing. To do this, you need to know how to truly recognize your referrers and transform happy clients into loyal advocates.
Most successful … (2 comments)

appreciation: Building Loyalty Through A Client Appreciation Event - 05/10/11 09:36 AM
"What did you do this summer?" a friend asks. Chances are your answer will relate to an event you attended, such as a trip to a theme park with the kids, a family reunion BBQ, or participation in a golf tournament.
People remember events. That's why hosting a client appreciation event can be so effective. It makes clients feel special just to be invited. Even those who don't attend will rarely forget the extra effort you've made.
There are many types of events from which to choose. You can host a:
Morning at the movies BBQ get-together Family bowling tournament Bingo … (5 comments)

appreciation: 8 Easy Ways To Make Your Customers Love You - 04/28/11 07:49 AM
This is a re-blog of a post by Judith Aquino of American Express OPEN Forum. It's a great article that is highly applicable to REALTORS® and the real estate industry. It's also in perfect alignment with the IXACT Contact philosophy of relationship-building through adopting a contact management approach.
Everyone knows you can't have a business without customers. However, one of the worst mistakes any business can make is focusing its marketing efforts on attracting new clients while neglecting past and current customers. Studies have shown that the cost of acquiring a new customer is far greater than what it costs to … (13 comments)

appreciation: Closing Gifts: The Best of the Best - 04/14/11 04:56 AM

Many of you may have seen some of my blogs on ActiveRain. In fact, I’m quite active in this online community. I was reading through various blog posts and came across some great ideas for closing gifts. I thought I’d share some of the ones that particularly stood out in my mind:
Dawn A Fabiszak of Denver, Colorado supervised the construction of her client’s new home and documented the process along the way, creating a beautiful photo album. You can imagine how surprised and elated the client must have been when she received this unexpected gift! Tammy Lankford of Lake … (2 comments)

appreciation: Scheduling a Visit with a Past Client - 12/02/10 09:19 AM

You should personally visit your best past clients at least once a year. This is one of the many things you need to do to be sucessful in real estate sales and make clients loyal to you.
However, it can sometimes be awkward or even intimidating, to schedule such a visit. What do you say? What reason do you give? How do you get a client to agree to meet with you?
The best source of ideas is your IXACT Contact real estate CRM database.
Ideally, you’ve been filling out the information in your database with things like mortgage renewal dates, holidays observed, birthdays of family members, anniversaries, supported … (30 comments)

 
Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

Email Me

Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.


Listings

Links

Archives

RSS 2.0 Feed for this blog