communication: Go Beyond Email for Successful Communication - 11/15/18 06:30 AM
We live in a digital era – there is no denying that. Email and social media are important tools in any business today. But you aren’t in any business, you are in the real estate business. And that means that building relationships is more important for you than possibly any other industry. Part of building those relationships means communicating in a variety of ways that will add a personal touch – not just efficient emails day in and day out.
If the thought of having to keep track of all these others methods of communication makes you nervous, take a deep a breath. A … (4 comments)

communication: The Biggest Failure of the Real Estate Industry – Communication - 03/08/12 01:20 AM
This is a re-blog from an article written by Lani Rosales of AGBeat. It underscores the importance of communication and how it directly impacts client satisfaction. As one of the key benefits of using a real estate CRM is the ability to ensure you’re keeping in touch and communicating appropriately with your clients and prospects, this article was particular fitting for a re-blog.
With your IXACT Contact real estate contact management software, you can plan and schedule “keep in touch” activities with your contacts, from quarterly keep in touch calls, to a monthly e-newsletter to a client appreciation night. And with … (2 comments)

communication: The Ultimate Way to Reward Your Referrers - 06/21/11 02:25 AM
The below is a great article by real estate coach and trainer, Richard Robbins. If you want an ongoing stream of referrals, it’s so important to show appreciation to the people that refer your services. As Richard writes in the below article, simply sending a thank you note is not enough. Become a strong advocate of relationship marketing, master the contact management approach (using your real estate CRM system), and build your business based on referrals and repeat marketing. To do this, you need to know how to truly recognize your referrers and transform happy clients into loyal advocates.
Most successful … (2 comments)

communication: The SMART Way To Achieve Your Goals - 05/27/11 02:16 AM
It's a proven fact. People who set goals do better in business - and in life - than people who don't.
Now you've probably come across dozens, if not hundreds of tips for setting and achieving goals. There are countless books on the subject, as well as seminars, tapes, CDs and other professional development programs. Some of these are very useful. Others are not.
But there is one very simple formula that has been proven to work in just about any goal setting situation. It's called the SMART formula, an acronym which stands for:
 
S - Specific
M - Measurable
(4 comments)

communication: Why Targeted, Personalized Messaging Will Pay Off for You - 04/21/11 05:43 AM
One should never underestimate the business-building impact of well-written emails and letters that are targeted and personalized. Time and again, they'll beat out shotgun style email campaigns. According to a great book by Daniel Goleman, entitled, "Social Intelligence: The New Science of Human Relationships," Goleman uses a social neuroscience approach to explain people's differing reactions to being treated as a "You" versus an "It." In order to be effective in messaging to clients, your communication needs to be personalized and relevant.
If you're sending out email blasts that are generic, you are missing the boat. Understand your clients' interests and develop … (8 comments)

 
Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

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IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

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Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.


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