crm: 3 Things You Can Outsource to your CRM
- 06/29/17 06:54 AM
In a single day, real estate agents divide their attention between so many diverse business needs - it’s common to drop the ball in one area. Neglecting lead generation, falling behind on client and prospect follow-up, or having no time to stay in touch with past clients - it’s impossible to do it all. Even the most successful agents are running on low fuel and often find their personal life taking a major hit. A recent study revealed that burnout is responsible for up to half of employee attrition, not to mention that for those employees who manage to push through … (3 comments)
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crm: 4 Ways to Create and Disperse Your Unique Value Proposition
- 04/01/15 12:41 AM
This blog post originally appeared on Inman. See the original article here.
In the midst of over 2 million active real estate licensees in North America, your unique value proposition (UVP) is what makes you stand out as a real estate agent. It distinguishes you from the rest of the crowd, and showcases how you are different, better and most able to offer the best service in the sale or purchase of a home.
Your UVP is the cornerstone of your overall marketing strategy and the key to your success as a real estate agent. With a strong UVP you’ll be on … (0 comments)
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crm: Why Use a Cloud Real Estate CRM?
- 10/07/14 07:05 AM
There are a multitude of concrete business benefits to moving your business to the cloud. If you’re looking to save time, cut costs, and run a more efficient and productive business overall, you want to make sure you’re using a CRM for REALTORS®that’s cloud-based (also sometimes referred to as web-based).
Here are the top 3 reasons for using a cloud real estate CRM:
Data security If you care about protecting your data to the highest degree, you’ll want a cloud-based CRM. A good CRM company will perform daily data backups and will encrypt your data with security protection measures and technology far … (0 comments)
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crm: The 3 Things All REALTORS® Need to Be Doing to Grow Their Business
- 10/02/14 01:38 AM
You may feel a bit overwhelmed with all the advice you get about what you should or shouldn’t be doing for your business. Maybe you can only implement a few changes and need to figure out which are the really important ones to focus on and which ones you can put on the backburner for the time being. In this post I’ll discuss three big points to think about. Each one will greatly affect your overall business success.
1. Focus on retention more than acquisition
It costs five times less money and energy to retain an existing client than to acquire … (18 comments)
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crm: Save Time with a Real Estate CRM [Video]
- 09/30/14 03:01 AM
Check out the video below where renowned real estate trainer, Chris Leader of Leader’s Edge Training, sits down with IXACT Contact’s VP of Sales and Marketing, Rich Gaasenbeek. Rich discusses how agents can use a real estate CRM to free up more time, get better organized, and build an explosive referrals and repeat business.
In this video you’ll discover:
Why a real estate CRM is absolutely essential to the real estate business. How a REALTOR® CRM makes you work smarter, not harder. How a CRM will free up more time for you. How new Realtors can use a CRM to start … (0 comments)
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crm: How Real Estate Success Stories Will Win You New Clients
- 05/10/12 12:01 AM
Real estate success stories are among the most persuasive elements of a real estate marketing program. People may forget the details of your credentials, such as years of experience or list/sold statistics, but your past real estate successes will stick.
You may have testimonials and real estate success stories already featured on your website and in your real estate marketing materials. But you should also have a repertoire of success stories ready to communicate verbally when meeting with real estate leads and prospects.
Putting Past Real Estate Successes to Good Use Let’s say, for example, that during a listing presentation a client asks:
“Besides the … (5 comments)
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crm: The Secret Formula for Achieving Every Real Estate Goal You Set For Yourself
- 05/03/12 12:42 AM
You don’t need to be reminded of the importance of setting goals. It’s critical to achieving the dreams you have for your real estate sales business.
However, many REALTORS® make the mistake of writing down their goals, and then sitting back and relaxing – as if they’re done for the day!
That’s a recipe for failure. As motivational guru Tony Robbins often says, “Never leave the scene of a goal without first making a plan to achieve it.” Otherwise, your chances of success are very slim.
Making that initial plan immediately after setting a goal gets the ball rolling. A plan creates momentum. … (2 comments)
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crm: Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable
- 02/09/12 02:11 AM
This is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” I thought I'd re-blog it because as a REALTOR®, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.”
What really stood out to me in this article is the when the author, Christina DesMarais, states “Be interested in what’s going on in other people’s lives.” If you’re an avid reader of the IXACT Contact blog, “The Real Estate Contact Management & Marketing Blog” you’ll know that this is something we’ve always highly recommended.
… (4 comments)
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crm: An Easy Way to Increase Your Sales in Real Estate: Know Your Numbers
- 02/03/12 01:32 AM
“Anything that is measured and watched improves,” says Bob Parsons, entrepreneur and founder of GoDaddy.com.
That’s why it’s so important to know your numbers. When you know the facts, you can invest your time and money in the most productive areas, and achieve maximum listings at minimum marketing costs. You’re real estate contact management software will be key to knowing your numbers.
Here’s an example of how this works:
Let’s say you diligently track the number of referrals you receive. You look at your numbers and realize that many of these are coming from the local Chamber of Commerce. So what do you do with this … (0 comments)
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crm: What do REALTORS® from RE/MAX, Century 21, and Keller Williams have to say about IXACT Contact’s Real Estate CRM?
- 01/19/12 03:52 AM
Wondering what others have to say about IXACT Contact’s real estate contact management and email marketing software?
Here’s what some real estate professionals say about IXACT Contact’s real estate CRM:
The IXACT Contact program is spectacular! It’s intelligently thought out and well designed. I love how simple and intuitive it is.
- Mark Agnew, RE/MAX Professionals
I love IXACT Contact! With it, I’ve created a contract to close process that works really well. I’ve put a buyer through start to finish and it’s like having a very expensive admin help me. Emails go out on schedule and the buyer loved the … (1 comments)
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crm: The Ultimate List of Real Estate Marketing Resources
- 01/12/12 06:22 AM
At IXACT Contact we’ve compiled a list of what we think are the best free real estate marketing resources around. Take a look. We hope you find them helpful!
Match Your Marketing to Your Skill Set When it Comes to Email Marketing, Are You a Surgeon or a Dump Truck? ME? Cold Call? You’re Kidding, Right? Ridiculously Simple Way to Revitalize Your Real Estate Marketing Profiting From the Shift in Real Estate Marketing: Online Marketing Strategies for Real Estate Agents Real Estate Marketing Made Easy: Top Five Ways to Keep in Touch With Past Clients Marketing to the New Generation Real … (3 comments)
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crm: 2011 Home Seller Profile – 11 charts on seller trends
- 12/13/11 06:11 AM
The below is a re-blog from an AGBeat article that was very recently published. It presents some important information from the National Association of REALTORS®. There are three key takeaways from this data:
Exhibit 7-1: Most people find their REALTOR® though a referral or used the agent they worked with previously:
1) You should invest far more money and time keeping in touch with your database of past clients and referral sources than on your website and other advertising. Practicing effective contact management using a good real estate CRM such as IXACT Contact will deliver 15 TIMES the business of your website and advertising.
Exhibit 7-2: Most people have … (3 comments)
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crm: Good Real Estate Leads 101
- 12/06/11 02:25 AM
The phone rings. You answer. The person on the other end says, “Hi. We may be interested in selling our home and buying a new one. Can you help us?”
Few events will perk up the weary REALTOR® more than this type of call. In fact, some agents will pull out their calendars and try to nail a listing presentation right away – before they even know the potential client’s name! “I have to move fast,” many agents will say. “Or else a hot real estate lead may slip through my fingers.”
But it’s important not to jump the gun. At this point, you don’t … (2 comments)
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crm: Get More Out of Giving
- 11/24/11 03:22 AM
I thought I’d share a timely article by Sales Consultant Tom Hopkins. Make sure you’re personalizing your holiday messages with your IXACT Contact real estate contact management software. Moreover, you can use your IXACT Contact real estate CRM to create variations of an email/ holiday message and send out each variation to different groups in your database!
The article begins here:
The holiday season is fast-approaching. That means, in addition to handling your usual work load, you will need to reach out to your clients with special messages or gifts as appropriate for your industry and clientele–and whatever holiday you’re celebrating. For some sales and … (4 comments)
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crm: Quiz: How “Referral Worthy” Are You?
- 11/22/11 01:56 AM
Think you’re “Referral Worthy”? How good a job are you doing in getting referrals in real estate? What can you be doing better? Answer the below questions and see for yourself.
See how you scored:
10 or more true answers: You’re a referrals expert. You have the right mindset when running your business and you know that getting referrals doesn’t “just happen.” You work in a highly proactive manner and understand what success in real estate sales means.
7-9 true answers: You’re on the right track but you still have some work to do to ensure you’re 100% “Referral Worthy” and … (4 comments)
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crm: Understand Leads and Prospects Better and Gain Deep Insights Into Your Real Estate Sales Business Through Reports
- 07/12/11 02:03 AM
As a real estate sales professional, it’s important to ensure you’re using your real estate CRM, or real estate contact management system, to understand those in your sphere of influence (SOI) better. Reports and the insight you’ll uncover from them will allow you to market to prospects better, discover new leads, wow past clients and much more. What type of reports should you run? Below are some useful reports you’ll want to pull from your real estate CRM system:
Property purchase date anniversary report. By learning who in your database has lived in the same home for more than five years, for example, … (6 comments)
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crm: Sponsoring A “Home Expert” Seminar
- 06/30/11 03:08 AM
Imagine a room filled with your best clients and prospects that your real estate sales business has ever seen. They listen intently to a presentation by a home expert who provides valuable tips that will help them improve their homes. Everyone is glad they attended.
Who will they thank for organizing such a useful event? You.
Sponsoring a “Home Expert” seminar is a powerful way to build loyalty in real estate sales; this, in turn, leads to more repeat business and referrals. It’s a smart real estate prospecting technique and great way to build loyalty with those in your … (2 comments)
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crm: The Two MOST Frequently Asked Questions about IXACT Contact Real Estate CRM
- 06/23/11 02:35 AM
As a real estate CRM company, we’re contacted by REALTORS® everyday asking us about how our smartphone wireless sync works. Many times on that same call or email, the conversation moves to our Activity Plan functionality and what that’s all about. In fact, we have found that these two questions are our most frequently asked ones. You might be wondering what the answers to these questions are too, so let me take the time to address them now.
Wireless Sync
As an IXACT Contact subscriber, you can easily sync your Blackberry, iPhone, android, or Windows Mobile Device with the system. It’s a constant, two-way … (2 comments)
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crm: The Ultimate Way to Reward Your Referrers
- 06/21/11 02:25 AM
The below is a great article by real estate coach and trainer, Richard Robbins. If you want an ongoing stream of referrals, it’s so important to show appreciation to the people that refer your services. As Richard writes in the below article, simply sending a thank you note is not enough. Become a strong advocate of relationship marketing, master the contact management approach (using your real estate CRM system), and build your business based on referrals and repeat marketing. To do this, you need to know how to truly recognize your referrers and transform happy clients into loyal advocates.
Most successful … (2 comments)
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crm: Get More Referrals Through Expanding Your Professional Network
- 06/14/11 02:22 AM
As a busy REALTOR®, you work so hard to attract new potential clients into your Referral & Repeat Marketing database but you shouldn't neglect another great source of referrals: Your professional network.
As you may already know, your professional network is that group of professionals in the greater home industry to whom you regularly refer clients - and who, hopefully, also refer clients to you.
Why is having a large professional network so important?
There are two reasons.
The first one is obvious. These professionals can send a lot of business your way! So, keep them in your IXACT Contact real … (6 comments)
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In a single day, real estate agents divide their attention between so many diverse business needs - it’s common to drop the ball in one area. Neglecting lead generation, falling behind on client and prospect follow-up, or having no time to stay in touch with past clients - it’s impossible to do it all. Even the most successful agents are running on low fuel and often find their personal life taking a major hit. A recent study revealed that burnout is responsible for up to half of employee attrition, not to mention that for those employees who manage to push through … (3 comments)
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