drip marketing: The 3 Things All REALTORS® Need to Be Doing to Grow Their Business - 10/02/14 01:38 AM
You may feel a bit overwhelmed with all the advice you get about what you should or shouldn’t be doing for your business. Maybe you can only implement a few changes and need to figure out which are the really important ones to focus on and which ones you can put on the backburner for the time being. In this post I’ll discuss three big points to think about. Each one will greatly affect your overall business success.
1. Focus on retention more than acquisition
It costs five times less money and energy to retain an existing client than to acquire … (18 comments)

drip marketing: 5 Great Alternatives to Real Estate Marketing Postcards You’ll Wish You Knew About Sooner - 08/26/14 01:10 AM
Check out these amazing alternatives to real estate marketing postcards that are all super quick and easy to implement into your business with a good CRM for REALTORS®.
1. Drip marketing campaigns
Drip marketing campaigns help you automate some of your keep in touch work. A great real estate CRM will come with pre-loaded campaigns for past clients as well as buyer leads and seller leads – each completely customizable.
2. A professionally written and designed real estate e-Newsletter
Use the … (4 comments)

drip marketing: How to Get More Referrals from Your Real Estate CRM Database - 07/22/14 02:14 AM
Want more referrals? Well, there may be more opportunity for referrals than you ever imagined right under your nose.
The key is to focus in on yo
ur “personal circle;” friends, family, and acquaintances who may be willing to recommend you to others.
The average homeowner knows three to five people who will move each year. Let’s crunch the numbers a bit. Assume there are 25 people in your personal circle. If that’s the case, you could get 75 to 125 new referrals per year from the people in your real estate CRM!
Once qualified, you need to take the right approach when … (2 comments)

drip marketing: 3 Amazing Customer Service Tips for Real Estate Agents - 07/08/14 01:38 AM
Excellent customer service is a foundation for referrals, repeat business, trust, and loyalty in your real estate sales career. Here are three ways to ensure you’re on the right track:
1. Be a helpful resource
Are you providing value over time to your database in the form of helpful and interesting information on homeownership and real estate? There are many ways in which you can do this, such as:
Your real estate e-Newsletter (IXACT Contact provides you with a professionally designed and written one each month) Drip marketing campaigns Just Listed and Just Sold e-Cards or e-Flyers Also, be sure to use the … (6 comments)

drip marketing: Big Money is in Big Follow-Up - 07/02/14 01:52 AM
Check out the video below by real estate coach and IXACT Contact partner, Richard Robbins. In the video, you’ll learn the power of effective and consistent follow up illustrated by a story Richard tells of one of his clients.
Our VP of Sales and Marketing, Rich Gaasenbeek, is a big believer in lead nurturing and as a company, IXACT Contact practices what we preach. We assign all our leads to a custom 15-week lead nurture campaign that we created in our own database. And our conversion rate to customers is over 25%!
20 years ago Rich worked for a big sales organization … (2 comments)

drip marketing: Have You Mastered Relationship Building? 4 Amazing Tips - 05/08/14 06:10 AM
Here are four great tips for building strong, lifelong relationships with everyone in your real estate database. Remember, forging lasting relationships with your sphere of influence (SOI) is the key to developing that coveted referrals and repeat business.
1. Use a real estate contact management software
The starting point to building a referrals-based business and strong relationships with your leads and clients is to sign up for and use a real estate contact management system. It is also what will make it easy for you to carry out the tips discussed in this article.
The software will let you manage all of your contacts, … (0 comments)

drip marketing: 3 Reasons Why It’s Critical New REALTORS® Start Using a Real Estate Contact Management System from Day One - 04/23/14 11:07 PM
Are you new to real estate sales?
On the fence about getting areal estate contact management system?
As someone just entering real estate, a great contact management or CRM system should be one of the first things you’ll want to adopt into your business. In fact, it’s essential to starting your career off on the right foot. After all, real estate can be hard, especially when you’re new and building your book of business. Let’s take a look at why a real estate CRM is so critical to success.
Why a Contact Management System for Realtors is Essential
Here are three reasons … (5 comments)

drip marketing: Want to Better Service Your Clients? Consider a CRM for REALTORS® - 04/10/14 05:25 AM
What are you doing right now to offer exceptional service to your clients? Perhaps you respond to their inquiries right away, provide them with excellent advice, are proactive in showing them homes they may be interested in and anticipating their needs, and more. But are there other things you can be doing? Maybe you could be leveraging technology more to bring the service you provide from good to great. Or great to extraordinary.
The technology I have in mind is a CRM for Realtors. Not a generic CRM but one that’s specifically customized to meet the unique requirements of real estate sales … (0 comments)

drip marketing: 3 Best Practices for Converting Email Campaigns - 04/02/14 12:53 AM
Today we’d like to share a blog post by Jason Parker with Homes.com. Jason gives some great tips to help you take your real estate email marketing campaigns to the next level. Be sure to take advantage of the drip marketing programs and library of email templates (such as Just Listed and Just Sold e-Flyers) in your IXACT Contact REALTOR® CRM!
Email campaigns are an easy and cost-effective way to keep in touch with your sphere of influence. To help you stay in touch, the Homes Connect email marketing application has been redesigned for a smoother user experience. However, consumers’ inboxes are inundated with messages, … (4 comments)

drip marketing: Top 4 Ways New Agents Can Build Their Database with a Real Estate CRM - 03/26/14 12:01 AM
Are you a new Realtor trying to develop your business?
Are you wondering what role a CRM can play in helping you grow your database?
In this article I’ll explain four great ways you can build your book of business using a CRM for Realtors. With a real estate CRM, you can supercharge your sales success and get more leads than you ever thought possible. Here’s how:
1. Send out an e-Newsletter to those you know
Once you’ve added everyone to your CRM (friends, family, former colleagues, etc.) start sending them a real estate newsletter every month. IXACT Contact’s CRM comes with a professionally written … (0 comments)

drip marketing: Won’t Technology Suck Up My Time, Not Free Up More Time? - 03/18/14 01:27 AM
This is a common misconception we hear at IXACT Contact. The reality is that core technologies, such as a CRM for REALTORS® will free up time for you, and actually give you more “face time” with your clients, not less!
The main reason is that CRMs are designed to help you stay in touch easily and consistently. Most Realtors don’t have memories like an elephant so they need a system where they can plan and schedule out their touch points and then get automatic reminders.
A CRM for Realtors can prompt you to wish a contact a happy birthday or home purchase anniversary, … (4 comments)

drip marketing: 5 Ways to Use Your Real Estate CRM to Get Noticed - 01/08/14 11:39 PM
As a REALTOR®, how do you differentiate yourself from a crowd of lookalikes? Along with many other things, a real estate CRM can help you get noticed, build relationships with your sphere of influence (SOI), and position yourself as an expert in your field – someone who buyers and sellers would love to work with.
So, here are five ways you can use your CRM to get noticed:
1. Send out a monthly e-Newsletter
A great monthly e-Newsletter will help you establish trust, credibility, and expertise with real estate leads and clients. And of course, it’s a fantastic way to stay in touch … (6 comments)

drip marketing: Use Social Media to Stay in Touch with Past Clients - 12/03/13 03:46 AM
Facebook… Linkedin… Twitter… If you’re not already active on these websites, you’ve certainly heard about them. Social media is an effective way of staying in touch with friends, colleagues and clients online.
Chances are, many of the contacts in your real estate contact management software— your prospects, past clients, business-to-business referral sources — already have accounts on some of these sites. So it makes sense for you to utilize social media to help stay in touch and build loyalty.
You don’t have to be a social media expert to create and use a social media account. However, by simply having a Twitter … (0 comments)

drip marketing: Real Estate CRM: Top 6 Features to Look For - 10/29/13 02:47 AM
In this blog post, I’m going to discuss the top six features to look for in a real estate CRM. Note that IXACT Contact includes all of the features discussed in this post. These capabilities are vital to building a successful referrals and repeat business.
1. Listing and Closing Activity Plans
Listing and closing Activity Plans help you ensure nothing falls through the cracks in the process of listing or closing a home. Simply assign a listing or closing Activity Plan to a property and your real estate CRM will remind you via email on the appropriate dates to do those all-important … (2 comments)

drip marketing: What Every New Real Estate Agent Needs to Know - 09/24/13 01:23 AM
As a new real estate agent, you likely know the importance of starting out on the right path.
That’s why you need one place to store, manage, and market to your clients. You also need a place to organize your business activity, such as appointments and key tasks.
Studies have shown that the highest earning REALTORS® invest six times as much in technology (such as a real estate contact management system) than the lowest earning ones. And that’s not all. The top earning agents are 54% more likely to use e-Newsletters and drip marketing campaigns.
How New Agents can be Successful in … (2 comments)

drip marketing: Convert More Leads into Listings with a Real Estate Contact Management Software - 09/18/13 04:49 AM
You’re likely getting some real estate leads, and that’s a good start. You may or may not have a real estate contact management software. Now you want to make the most of these leads and maximize the likelihood that they become clients, right?
And perhaps you need some help managing these leads and keeping in touch with them over time. After all, you’re a busy REALTOR® and are doing the best you can do with the tools you have.
Frequently, you may get a lead that’s not yet ready to buy or sell, or that lead for some reason ends up doing business with … (0 comments)

drip marketing: 3 Reasons Why You Need a Real Estate CRM - 08/29/13 12:22 AM
The 2013 California Home Buyer Survey just came out and the data is interesting! The one thing that stood out to us is that the top three reasons clients were dissatisfied with their agent all revolved around communication. And one of the key benefits of using a real estate CRM is that it helps you to ensure you’re communicating effectively with your sphere of influence (SOI).
Here are the top three reasons for dissatisfaction with an agent:
Slow response times – 82% Ineffective/ inefficient communication – 48% Undesirable communication methods – 43% If you want to improve on your communication, you need a real estate … (2 comments)

drip marketing: 4 Reasons Why You’re Losing Leads - 08/15/13 12:39 AM
Today’s blog post is written by Brandon Stuerke, a top business coach and marketing strategist. It originally appeared in RISMedia. A lot of what Brandon mentions as reasons why professionals are losing leads can be solved with a great real estate contact management software like IXACT Contact.
A few key points from this article stand out to us from a contact management perspective. Think about these things while you’re reading it.
1) Use your real estate contact management software’s automated website lead capture tool to automatically pull in real estate leads from your website and notify you via email when a new one … (2 comments)

drip marketing: Make Keeping in Touch With Past Clients Effortless - 08/13/13 01:41 AM
Keeping in touch is so vital to getting referrals and repeat business from past clients. REALTORS®  often know this but still put all their time and energy on client acquisition (getting new clients) and very little time into client retention (retaining past clients so they’ll use your services again and refer you).
Keeping in touch can be anything from:
A quarterly check-in call A monthly real estate newsletter Direct mail to your best clients (your “A-List”) An email asking how a client’s son’s baseball tournament went A letter inviting your client to a client appreciation lunch or dinner A happy birthday, happy … (0 comments)

drip marketing: Quickly Identify Your Hot Real Estate Leads - 08/09/13 02:01 AM
Can you relate to the following scenario?
Someone contacts you about buying or selling a home. You’ve added them to your real estate contact management system and believe that they’re a good lead as you’ve had many phone calls and email chats with them over several weeks. But eventually, time goes by and nothing happens (you don’t hear much from them). You then view this real estate lead as a “dead end” and someone who has wasted hours of your precious time.
If you can relate, you’ll want to read on. We’re going to explain the difference between a hot prospect and one … (16 comments)

Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

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Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.




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