email marketing: 3 Unexpected Uses of Email Marketing - 11/07/18 06:37 AM
You know that email marketing is a key tool in converting leads and keeping in touch with clients, but you can use it for some unexpected things as well. Good email marketing can and will provide such a myriad of benefits, you shouldn’t ignore any of them!
1. ReferralsYou know that sending regular email marketing to your past clients will help them remember you if they need a real estate agent again in the future. Have you considered that staying top of mind with these clients also means they’ll send you more referrals? A monthly e-Newsletter, such as the one IXACT Contact provides, is a … (4 comments)

email marketing: Improve Your Real Estate Email Marketing in 3 Easy Steps - 09/04/18 06:41 AM
Email marketing is a vital tool in the arsenal of any business, including real estate. You know that it helps you to keep in touch and connect with new and past leads, and in turn helps you generate more business. But even if you are doing email marketing on a regular basis, there might be a few ways you could improve it.
1. Use Great ContentThe truth is your email marketing is only going to be as good as the content contained within it. Even if you are a strong writer, the odds are good that there will be moments when you … (0 comments)

email marketing: Making the Most of Your Community Involvement - 05/25/18 07:55 AM
As a great real estate agent, you know all the real estate trends of your community. You are an expert at all the market stats of your area. But are you using your knowledge of the community itself to help build your business? If not, learn how to start now.
1. Build a Local Business DirectoryWith the level of knowledge you have of your community, you definitely know which businesses to recommend to your clients. But have you actually made use of it? Being able to recommend everything from a reliable electrician to a wonderful catering service not only positions you as … (4 comments)

email marketing: 4 Email Marketing Mistakes Holding Your Business Back - 05/08/18 11:22 AM
You know that email marketing is an important tool to use to grow your real estate business. It is so important because it as a median ROI of 122% according to DMA and Demand Metric – a return that is over 4 times higher than other marketing such as social media, direct mail, and paid search. This stat is of course based on email marketing that is performing well, but there are some common mistakes that you might be making that hinder this. We’ve detailed some of these mistakes below, along with how to remedy them.
1. Not Making Your Emails Mobile-FriendlyAccording … (2 comments)

email marketing: The What and How of Drip Email Marketing for Real Estate Agents - 04/13/18 06:38 AM
Drip Email Marketing. It’s a term that’s highly buzzed about in marketing, but what is it and why are people talking about it? The simple answer is drip email marketing is an automated email strategy that goes out at certain time intervals, and people are talking about it because it creates sales.
That is the simplest explanation of a drip email campaign. Let’s get into a little bit more detail. If you meet several young couples at an open and gather their contact information, what do you do with it? Well, you could send each and every one a personalized email, and … (1 comments)

email marketing: How to Keep Your Email Marketing Simple - 11/08/17 07:00 AM
When an online form prompts you for your email address, we’re quick to feel guarded and protective of giving away this type of access, whereas in the past it was given without a seconds’ worth of thought. The reason for this hesitation is because people are tired of being sold to and bombarded with these in-your-face marketing messages. They’re tired of giving away their information and allowing you to commandeer their digital peace. This reluctance is still prevalent today, but when you’ve unlocked the idea that email is to further your relationship with your reader rather than to pitch them – you’ve … (1 comments)

email marketing: How to Inject Creative Life Into Your Emails - 07/11/17 06:44 AM
We all need fresh inspiration from time to time in our lives. Whether it’s in our personal lives or our professional responsibilities, sometimes the monotony of routine can start to wear on you. The same goes for a marketing strategy, with email being the one marketing channel that can sometimes feel like a complete hit or miss.
Far too often marketing plans get stuck in a set-it-and-forget-it template and start to grow stagnant – and your ROI starts to suffer. Here are three areas in your email marketing where you can get creative as a real estate agent and inject your personality … (1 comments)

email marketing: 5 Tips to Get Your Emails Read - 06/27/17 02:42 PM
Email marketing is a very vital tactic for businesses of all sizes – when executed correctly. In fact, it’s actually the preferred way clients want you to communicate with them, with 91 percent of U.S. adults suggesting they would like to receive emails from companies they do business with. While it’s a highly effective and low-cost marketing solution, many people keep making the same mistakes.
Why email marketing is a very powerful tool 
It’s inexpensive
Email marketing is easy, effective, and inexpensive to produce – and can give you a great return on your investment. For every dollar spent, email marketing offers a return of $44. There … (2 comments)

email marketing: IXACT Contact Announces New Video Integration with BombBomb - 06/13/17 07:28 AM
IXACT Contact is pleased to announce a bold integration with BombBomb, the leading platform for real estate professionals who want to create and send video email.  
With the BombBomb integration, you can easily record videos and insert them into your emails - all from within your IXACT Contact CRM. You can also insert videos from your existing BombBomb video library, plus include video emails in your IXACT Contact drip email activity plans.
 
“Video email is a great way to increase the impact of your email marketing, as video emails get higher open rates and engagement. With this announcement, real estate professionals are … (0 comments)

email marketing: 5 Things a REALTOR Should Never Say to Leads - 10/05/16 11:14 PM
Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you’re communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly.
But being aware of what you’re saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions!
Here are 5 things a Realtor should never say to leads, and what you should say instead.
Don’t say: “Have we worked together before?”Do say: “How have you been enjoying your home on Winding Way these … (0 comments)

email marketing: How to Get More Real Estate Leads by Using Reporting - 10/13/15 04:00 AM
Many of the savvy real estate marketers I know are big believers in email marketing - and it’s no wonder why!  According to a study by McKinsey, conversion rates to purchase are three times higher with email marketing than with social media! Email marketing is a cost effective way to keep in touch and stay top of mind with your prospects, leads and, past clients.
But do you ever wonder who exactly is clicking on the messages you’re sending out?   They may be people who are especially interested in your message and poised to be hot leads that  are ready to buy or … (6 comments)

email marketing: Real Estate Email Marketers, Rejoice – Americans Are Email Obsessed! - 10/09/15 01:40 AM
There’s good news for real estate email marketers - Americans are obsessed with email! A study by Adobe Systems, recently published in Forbes magazine, states that adults spend over 6 hours a day checking email. Study participants say they check email “around the clock.”
And if you thought email wasn’t hip enough for Generation Y, guess again! Millennials check email more frequently than Generation X or Boomer users.
Email obsession knows no boundaries. 90% of the study participants check personal email while at work – and check work email on personal time. Sneaking a peek at email is an irresistible urge, and is often done in the midst of … (0 comments)

email marketing: 3 Reasons Why Email Marketing is Essential for Realtors - 07/10/15 12:32 AM
Real estate professionals can feel pressured to out-spend one another when it comes to digital marketing. Fortunately, the best bang for your buck is an easy-to-use CRM like IXACT Contact. A recent article by EContent illustrated 3 key reasons why email remains the go-to solution for digital marketing. We’re going to share those reasons, along with some marketing tactics to help boost your conversion!
Jonathan Treiber, CEO and co-founder of RevTrax calls email "an incredibly viable channel for marketers.” Here are his 3 reasons why:
Email is the least expensive communication channel that allows a brand to communicate directly with the end consumer. Email … (0 comments)

email marketing: 5 Tips for Effective Real Estate Email Subject Lines - 06/02/15 02:01 AM
If your real estate email campaign isn’t opening doors, it might be because your subject lines are not opening messages. And while there isn’t a universal solution for email subject lines, there are some tried-and-true strategies that can improve your open rates. Here are 5 tips for creating effective email subject lines that will help your email campaigns to perform better:
1. Subject lines should be short and sweet.Ideally, your email subject line should have fewer than 10 words, and fewer than 40 characters. Keep in mind that email subject lines are condensed on mobile devices, so less is more
2. Subject lines … (2 comments)

email marketing: 7 Ways to Successfully Collect Email Addresses - 05/27/15 10:59 PM
Email is synonymous with communication these days.  In the few short years that we’ve had access to this tool it’s become our favorite method of keeping in touch.  But what if you’re a veteran REALTOR who built the bulk of your database before the Internet dominated communications?
I often hear from real estate agents who have databases complete with accurate addresses, zip codes, and phone numbers. But these same agents are lacking the email addresses that they need to begin effective email marketing campaigns.
And even if you have been in the habit of collecting email addresses for real estate prospects, how many … (1 comments)

email marketing: Do’s and Don’ts of Real Estate Drip Campaigns - 05/05/15 03:35 AM
Drip email campaigns are one of the most powerful tools in a real estate agent’s toolkit.  These handy marketing emails help you stay in touch with your prospects and past clients on a regular basis while the automation component saves you a lot of time and energy.
Sending out a well-timed relevant email message is a powerful way to remind your real estate prospects of who you are and how you can help them.  The messages establish you as a leader in all things related to home ownership and they ensure that your entire database has easy access your contact information.
Whether you’re … (2 comments)

email marketing: Digital Marketing Ideas for Real Estate Agents - 04/06/15 10:47 PM
Digital marketing is not just a “nice to have” strategy for real estate agents, it’s a “must have” these days!  With over 60% of prospects using Google to find and research potential REALTORS® during their search (Properties Online, Inc.) it’s very important for real estate professionals to have an online presence in order to be found.
If the term digital marketing sounds a little technical to you, don’t worry.  It simply means sharing your brand and generating new business online.  You’re probably already doing it in some ways!  But there are always new ways to increase your effect on the web.  Read on for … (0 comments)

email marketing: How to Use Email to Reconnect with Clients - 03/30/15 04:23 AM
Chances are, a couple of your past real estate clients have fallen through the cracks.  In the midst of current listings and closings, meetings and the rest of your life, it’s not unusual to lose track of a couple of your past clients, especially if you haven’t enlisted the help of a real estate CRM to keep you organized.
Don’t be too hard on yourself for losing touch – it’s never too late!  And with today’s tools and technology, like email, it’s easier than ever to reconnect.  It costs 6-7 times more money to gain a new customer than it does … (0 comments)

email marketing: Real Estate Email Marketing: Deciphering the Data - 10/16/14 02:57 AM
Email marketing campaigns are a great way for REALTORS® to stay in touch with their clients. But do you know how your campaigns are performing? More importantly, do you know how to use that data to further enhance the performance of your current efforts?
Deciphering the data behind a real estate email marketing campaign isn’t difficult. Just by understanding the potential the statistics your email sending platform can provide, you can uncover easy opportunities for enhancing your current efforts.
Here are some key email marketing data points and how you can best use them:
Total Opens: Do you notice that certain emails generate higher … (2 comments)

email marketing: Use Your CRM for REALTORS ® to Get Relevant and Personal - 10/09/14 05:19 AM
If you’ve written off email marketing as being ineffective, you may want to think again. Email is one way you can stay in touch with your real estate database and remain “top of mind,” quickly and easily. It’s much more cost effective than many other marketing channels, such as direct mail and print advertising, and much of it can be automated. Studies have shown that people 1) want to receive email from individuals and companies they’re interested in, 2) use email to share information, and 3) check email every single day.
When it comes to email, relevancy and personalization are not … (6 comments)

 
Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

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Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.


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