keep in touch: Say Hello to Your Very Own IXACT Contact “Keep in Touch Coach” - 12/12/18 06:10 AM
IXACT Contact is very excited to announce the release of “Keep in Touch Coach”, another powerful Keep in Touch feature to help you stay top-of-mind with everyone in your Business Pipeline.
Your very own personal assistant, your “Keep in Touch Coach” is a new Dashboard widget that will automatically tell you which contacts to reach out to next, based on each contact’s Status, and the Keep in Touch frequency set for each Status.
When it’s time to reach out to a contact, the Coach will present a ‘contact card’ that includes all of the contact’s most important relationship information right at your fingertips, … (1 comments)

keep in touch: 5 Things You Didn’t Know a Real Estate CRM Could Do - 11/28/16 10:43 AM
The term real estate CRM conjures up different ideas for different people. Maybe you think of an electronic rolodex, or a tool to remind you of your appointments. For many of us, a CRM is that thing we’ve been meaning to get to, but just haven’t found the time to research and implement it yet.
There are several different ways you may define a CRM, and there are many different options of real estate software to choose from. If you’ve been postponing choosing a CRM, you may not be aware of the wide range of functionality available to you!
Here are 5 things … (7 comments)

keep in touch: Ultimate Real Estate Scripts to Keep in Touch and Get More Business - 11/09/16 10:20 PM
Getting on the phone is a big part of being a real estate agent. But there are so many reasons to avoid it! Lack of time, forgetfulness, and most importantly not knowing what to say.
Today I want to go over some of the ultimate real estate scripts for keeping in touch with your leads and past clients. Armed with these scripts, you’ll have more natural, effective conversations that build trust with your contacts and help you stay top of mind.
As a bonus tip to combat that pesky forgetfulness that might be preventing you from making regular phone calls, try setting up … (19 comments)

keep in touch: 3 Things You’re Neglecting Today That You’ll Regret in 5 Years - 08/31/16 05:34 AM
As a real estate agent, you have a lot on your mind each day. I’m guessing you don’t have time to worry about potential future regrets.
But what if there are a few relationship-building things you could adjust in your business today that would help you avoid the pain of remorse in the future?
It makes sense to focus on motivated leads that are looking to make a move immediately. But it’s still important to have an effective plan for long-term lead generation. You’ll reap what you sow in real estate leads!
I want to share with you 3 easy things you can incorporate into your … (8 comments)

keep in touch: 4 Reasons You’re Losing Real Estate Referral Business - 02/02/16 12:29 AM
92% of consumers trust recommendations from friends and family above all other forms of advertising (RETechnology).  And when someone is thinking of making a huge decision like buying or selling a home, you can be sure they seek advice from trusted friends and family.
Referrals are a powerful source of leads for real estate professionals.  No matter how much time, effort and money you invest in other forms of advertising, referral leads are highly sought after.  Referrals are valuable because they come to you (rather than you chasing them down), they are usually warm or hot leads, and they enter your relationship … (1 comments)

keep in touch: The Power of a Real Estate CRM – Why Making Multiple Contacts Matters! - 05/08/15 01:26 AM
As a real estate professional, you spend considerable money on marketing solutions. It may be tempting, especially for newer agents, to forgo a customer relationship management system. But this isn’t feasible long-term, and manual follow-up won’t give you the same results! Here’s why having a robust real estate CRM is one of the best moves you can make for your business!
1. Multiple contacts. In recent years, Microsoft conducted a marketing study that examined the ratio of customer “touch” to sales. In a nutshell, the study shows that more contact you make with a prospect, the more likely they are to do business … (2 comments)

keep in touch: Spring Cleaning for Real Estate Contact Management - 04/13/15 04:57 AM
Spring is in the air and you know what that means – lots of fresh new leads looking to buy and sell homes!  The arrival of spring reminds us of new beginnings, fresh opportunities and, yes, spring cleaning.  Now I don’t know if you use this season to wash your windows or reorganize your closet, but I do know that it’s a good time for REALTORS® to re-evaluate your real estate contact management.
Although we gain more hours of sunlight in spring, it can actually feel like there are fewer hours available when you’re a busy Realtor!  Staying organized will help you … (0 comments)

keep in touch: How to Use Email to Reconnect with Clients - 03/30/15 04:23 AM
Chances are, a couple of your past real estate clients have fallen through the cracks.  In the midst of current listings and closings, meetings and the rest of your life, it’s not unusual to lose track of a couple of your past clients, especially if you haven’t enlisted the help of a real estate CRM to keep you organized.
Don’t be too hard on yourself for losing touch – it’s never too late!  And with today’s tools and technology, like email, it’s easier than ever to reconnect.  It costs 6-7 times more money to gain a new customer than it does … (0 comments)

keep in touch: Real Estate Newsletter Best Practices - 03/10/15 06:17 AM
If you’re a regular reader of the blog, you know that I often discuss the value of keeping in touch with your real estate leads and past clients.  In an industry where business is frequently propelled by repeat and referral business, REALTORS® can’t risk losing touch without also losing out on commissions.
A survey by the National Association of REALTORS® found that 85% of home sellers would likely use the same agent again or recommend that agent to others. How can they recommend you if they can’t recall your name? No wonder keeping in touch is such a crucial piece of … (0 comments)

keep in touch: 4 Steps for Past Clients & Centers of Influence - 10/28/14 01:13 AM
Recently, one of IXACT Contact partners, Bruce Keith, shared a blog post outlining 4 steps for REALTORS® to take with past clients & centers of influence.  His post highlights what a powerful asset your past clients are to your business for generating referrals and leads. I especially like what Bruce has to say in his Action Steps, offering Realtors specific actions you can take to avoid common errors and maximize referrals.  Many of Bruce’s Action Steps can actually be carried out more quickly and easily by leveraging the power of a real estate CRM like IXACT Contact.  Keeping in touch with your contacts … (2 comments)

keep in touch: Contact Management for Real Estate Agents: 3 Essential Elements to Success - 08/19/14 01:23 AM
A lot of REALTORS® aren’t aware of important best practices when it comes to real estate contact management. Agents who excel in effective contact management forge strong relationships with their sphere and get the vast majority of their business from past clients in the form of repeat business and referrals. In this blog post we’ll outline three keys to success when it comes to contact management for real estate agents and actionable insights you can start applying to your business right away.
1. Create a multi-channel keep in touch plan
You can’t overestimate the value of a good, multi-channel keep in touch strategy. … (7 comments)

keep in touch: The #1 Rule of Relationship Marketing - 07/31/14 01:54 AM
Today’s blog post is by Carrie Gable, President and CEO of RealSupport, a leading real estate virtual assistance company. Enjoy:
When you entered the real estate sales business, you were instructed to “get your name out there.”  You put your face on business cards, flyers, websites, social media, and park benches. You established your personal brand on all fronts. From there, reinforcing your brand and staying “top of mind” became an ongoing objective.
If only the same emphasis was given to knowing your clients! Relationship marketing requires a mutually-beneficial association. Some agents forget that the number one rule of relationship marketing is … (2 comments)

keep in touch: 3 Ways Technology Helps You Become a Superstar Real Estate Agent - 05/22/14 06:03 AM
There are a multitude of ways technology can help you take your business to the next level and build your reputation as a top-notch REALTOR® – an agent that people love to refer to those they know. Here are three ways you can use your real estate CRM to generate quality leads, convert your leads into listings, and foster that sought-after referrals-based business.
1. Technology helps you know more about your prospects and clients. 
By capturing information that people share about themselves in your real estate CRM, you’re able to leverage that information to keep in touch and build relationships over time.  Here are … (2 comments)

keep in touch: Top 10 Things All REALTORS® Should Be Doing - 05/06/14 06:24 AM
Here are ten essential things every Realtor should be doing to maximize their business success. Enjoy!
1. Continue to provide value to past clients
The relationship with a client shouldn’t end once the transaction is over. If you want to get referrals and repeat business, you need to continue to stay “top of mind” and provide value. One great way to do this is with your real estate CRM’s professionally written and designed monthly e-Newsletter.
2. Provide one-of-a-kind service
Distinguish yourself by providing a truly top-notch service experience. This means going above and beyond the call of duty and using technology, such as a CRM … (2 comments)

keep in touch: It’s Not Too Late to Get Back in Touch - 05/01/14 03:53 AM
Today’s blog post is by leading real estate sales trainer, Bruce Keith. Bruce is an IXACT Contact partner and founder of Bruce Keith Results. Enjoy:
Do you have anyone in your Realtor CRM (a past client or a lead) that you hesitate to contact because “It’s been so long that I’m embarrassed to follow-up with them.” Do you have anyone like that? Most Salespeople do and the unfortunate part is that because you think that “they might be mad” you just let them slip away and be forgotten.
Good news! Here’s an important truth for you to accept… they are not keeping track of how long it’s been since … (2 comments)

keep in touch: Top 3 Tips to Get More Value from Your REALTOR® CRM - 04/29/14 06:31 AM
If you have a real estate CRM but aren’t using it to its fullest, this article is for you.  To make sure you’re getting maximum value from your Realtor CRM, here are three tips that will help.
1. Call the Customer Support Team to help get you started
IXACT Contact comes with free and unlimited telephone support. If you haven’t done this already and you’re an IXACT Contact customer, you should call our friendly support folks at 1-866-265-6990 and they will help you upload your data into the system, set up your email header and signature, and configure your monthly e-Newsletter.
The Support Reps will … (2 comments)

keep in touch: Want to Better Service Your Clients? Consider a CRM for REALTORS® - 04/10/14 05:25 AM
What are you doing right now to offer exceptional service to your clients? Perhaps you respond to their inquiries right away, provide them with excellent advice, are proactive in showing them homes they may be interested in and anticipating their needs, and more. But are there other things you can be doing? Maybe you could be leveraging technology more to bring the service you provide from good to great. Or great to extraordinary.
The technology I have in mind is a CRM for Realtors. Not a generic CRM but one that’s specifically customized to meet the unique requirements of real estate sales … (0 comments)

keep in touch: The Secret to Serving Your Customers Better - 03/13/14 01:36 AM
Today we’re sharing an article that was written by IXACT Contact partner and real estate trainer Richard Robbins of Richard Robbins International. It appeared in REM Magazine. It’s an important piece because a real estate contact management system is essential to much of what he discusses. We’ll post a snippet of the article and a link at the end of this post.
One key theme of the article is that you have to master relationship-building in order to provide your customers with that ultimate service experience. As Richard says, “The secret to better serve, protect and support your clients, is to take time … (0 comments)

keep in touch: [Free Webinar] 5 Simple Steps to Building Relationships and Staying Organized Using a Real Estate CRM - 11/25/13 11:14 PM
Join IXACT Contact Thursday December 12th at 11am EST/ 2PM PST for an exciting real estate webinar, titled “5 Simple Steps to Building Relationships and Staying Organized Using a Real Estate CRM.”
See for yourself how easy it can be to:
Keep in touch with everyone in your database using an automated monthly e- Newsletter. Remember to wish clients a Happy Birthday or send them a note on their move-in anniversary. Stay top of mind with hot prospects. Identify hot leads hiding in your database. Get better organized and in-control of all the to-do’s associated with your listings and active buyers. More … (0 comments)

keep in touch: What’s the Difference Between IXACT Contact and Top Producer Real Estate CRM? - 10/22/13 02:59 AM
You may be wondering what the difference between IXACT Contact and Top Producer is. If you are, this blog post is for you.
There are three important differences between the two real estate CRM’s. Let’s go through them:
1. Ease of use
When thinking about IXACT Contact versus Top Producer, one of the biggest differentiators is ease of use. While Top Producer is a great system – it’s filled with a lot of robust features – the learning curve is often very steep, especially if you’re not too tech savvy. IXACT Contact, on the other hand, has been designed from the ground up … (6 comments)

Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

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Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.




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