keep in touch: Will I Refer My Real Estate Agent: Part Two - 09/20/12 01:35 AM
In our last blog post, I shared a chart with you and explained that while 89% of buyers and 85% of sellers say they would recommend their agent or use their services again, a very small percentage actually do.
I promised that I'd share my thoughts with you on today’s blog post about why we think this is.
Here’s the bottom line: many real estate agents simply fail to keep in touch with past clients after the transaction ends. These agents likely aren’t using a CRM for REALTORS®.
The close of your first transaction with a buyer or seller shouldn’t … (2 comments)

keep in touch: Top 5 Time-Saving Tips for REALTORS® - 08/07/12 12:27 AM
Time management is a great skill to have but mastering it isn’t always so easy, especially when you’re running a busy real estate sales business. Below are five great tips to put some time back into your day and make you a more productive Realtor.
Time Saving Tips for Real Estate Agents
1. Make use of drip marketing plans. Use your real estate contact management system and assign your contacts to a pre-designed drip marketing campaign. This helps you automate some of your marketing because emails will automatically be sent at various time intervals on your behalf. In addition to using drip … (3 comments)

keep in touch: How Do You Know If You Need a Real Estate Contact Management System? - 05/23/12 11:53 PM
Perhaps you’ve been thinking about a real estate contact management system and whether it’s worth the investment. Maybe you’ve heard of other agents in your office using IXACT Contact’s real estate CRM (customer relationship management) solution or another contact management system, and the amazing things they’ve been able to do with it, but you’re still hesitant. If you can relate to any of the four key indicators discussed below, it’s time to try out a CRM for REALTORS®.
Indicators That You Need a Real Estate Contact Management System
1. You have contact information scattered all over the place
If your client and prospect contact … (3 comments)

keep in touch: Real Estate Contact Management 101: The Most Important Five Minutes of Your Day - 05/08/12 12:50 AM
What are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral?
Of course, all these activities are important because they are directly related to building your business, income and future.
But there is another activity that some REALTORS® don’t take as seriously. That’s unfortunate because it is just as vital to building a solid business as all the others — perhaps even more.
Let us give you a clue. The activity is real estate contact management related.
It’s updating your … (0 comments)

keep in touch: Are All REALTORS® Really #1? Differentiate Your Real Estate Marketing - 05/01/12 12:25 AM
Look around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!”
So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition?
When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach.
Do you go above and beyond for your clients? Have … (0 comments)

keep in touch: Make Your Real Estate Newsletters an Invited Guest - 04/16/12 11:37 PM
Say a REALTOR® completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc.
Then, a month later, the client receives a real estate e-Newsletter that the Realtor has sent through their real estate contact management software. Even though the publication is professionally designed and written — packed with valuable information — the client does not read it.
Why? Most likely the client didn’t know they were going to receive the e-Newsletter in the first place. 
It’s uninvited. 
A client receives countless unsolicited e-Newsletters, e-Flyers and other emails every … (5 comments)

keep in touch: The Biggest Failure of the Real Estate Industry – Communication - 03/08/12 01:20 AM
This is a re-blog from an article written by Lani Rosales of AGBeat. It underscores the importance of communication and how it directly impacts client satisfaction. As one of the key benefits of using a real estate CRM is the ability to ensure you’re keeping in touch and communicating appropriately with your clients and prospects, this article was particular fitting for a re-blog.
With your IXACT Contact real estate contact management software, you can plan and schedule “keep in touch” activities with your contacts, from quarterly keep in touch calls, to a monthly e-newsletter to a client appreciation night. And with … (2 comments)

keep in touch: Using e-Newsletters to Keep in Touch and Propel Your Business Growth - 02/22/12 11:49 PM
Sending out a monthly e-Newsletter is one thing that you, as a REALTOR®, can do to stay in touch with prospects and clients over time. In fact, it should be an important part of your real estate marketing strategy. Later in this article, I'll talk about how your real estate contact management system can help with this.
Here’s a good plan for deciding exactly who in your database to send out an e-Newsletter to: categorize your database (group your contacts) by A-List, B-List, and C-List. Your group of A-List contacts will be comprised of mostly past clients who you value the most (perhaps they’ve given … (5 comments)

keep in touch: Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable - 02/09/12 02:11 AM
This is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” I thought I'd re-blog it because as a REALTOR®, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.”
What really stood out to me in this article is the when the author, Christina DesMarais, states “Be interested in what’s going on in other people’s lives.” If you’re an avid reader of the IXACT Contact blog, “The Real Estate Contact Management & Marketing Blog” you’ll know that this is something we’ve always highly recommended.

keep in touch: Top 5 Reasons Your New Years Resolution Should be to Start Using a Real Estate CRM - 01/06/12 03:10 AM
It’s 2012. Can you believe it’s here already? What steps do you want to take to improve your business in the New Year? In our last blog post, “I’ve Lost So Many,” we shared the story of Keller Williams agent, Brenda Mullen, who for years went without a consolidated database and proper real estate contact management system and lost tons of potential business. Perhaps your resolution for 2012 is to begin using a real estate CRM (customer relationship management) solution. If it’s not, maybe it should be. Here’s why:
You’ll be more organized and efficient. Is your contact data all over the place? Maybe it’s … (2 comments)

keep in touch: Quiz: How “Referral Worthy” Are You? - 11/22/11 01:56 AM
Think you’re “Referral Worthy”? How good a job are you doing in getting referrals in real estate? What can you be doing better? Answer the below questions and see for yourself.

See how you scored:
10 or more true answers: You’re a referrals expert.  You have the right mindset when running your business and you know that getting referrals doesn’t “just happen.” You work in a highly proactive manner and understand what success in real estate sales means.
7-9 true answers: You’re on the right track but you still have some work to do to ensure you’re 100% “Referral Worthy” and … (4 comments)

keep in touch: Sitting down with Chris Leader of Leader’s Edge Training - 11/10/11 02:48 AM
Chris Leader, founder and President of one of North America’s top real estate and mortgage training companies, Leader’s Edge Training, is a highly renowned Speaker, Trainer, and Industry Consultant. Chris has always been known for his passion and entrepreneurial spirit and by the age of 24, he was already a distinguished REALTOR® and highly successful Broker Owner. Leader’s Edge Training has been instrumental in improving the careers and livelihoods of thousands of real estate sales and mortgage professionals through helping them reach their full potential and achieve a greater work-life balance.
IXACT Contact recently sat down with Chris for a special Q&A blog post. “From … (0 comments)

keep in touch: Your Real Estate CRM Sounds Great BUT… $34.95 is Expensive… - 11/04/11 07:35 AM
You’re considering a real estate CRM like IXACT Contact. But maybe you’re thinking: it’s a tough economy, I’m not getting a lot of new real estate leads and clients, and so paying another monthly fee for yet anotherproduct/service just doesn’t seem doable right now.
If this sounds like you, it might be time to re-evaluate.
Take a look at your expenses and the income you’re generating from these expenses. Which expenses are providing you with a return on investment (ROI)? Which ones are worth keeping and which ones are worth cutting off?
I believe that in business, each investment you make in a product or service … (3 comments)

keep in touch: Using Your Real Estate CRM to Get Referrals - 10/25/11 03:36 AM

This is a great video by Real Estate Coach and Trainer, Joe Stumpf.
Take a look at this video and the advice Joe is giving and think about the role that your real estate CRM plays.  Your real estate contact management system is key in helping you generate a steady stream of referrals over time.
Joe emphasizes that what you do after the transaction will determine how much value you’re getting from each relationship you have. A real estate CRM system is what’s going to assist you in nurturing your relationships once the transaction is complete, which in the long-term will lead to more referrals … (5 comments)

keep in touch: So, My Contacts Are Loaded… What NOW? - 08/30/11 05:38 AM
The below is a great blog post from Jennifer Allan-Hagedorn, author of Sell With Soul. This blog post was written following a real estate contact management webinar that we did with Jennifer Allan-Hagedorn geared towards existing IXACT Contact subscribers and what they should do after they upload their contacts into IXACT’s real estate CRM.
Although Jennifer suggests printing everything to paper, we want you to note that this is not vital as you can easily go through and clean your database using IXACT Contact’s List View feature. Do whichever is easiest for you.
Jennifer’s article is below:
Last week we did a show-n-tell webinar … (1 comments)

keep in touch: Real Estate Marketing Made Easy: Top Five Ways to Keep in Touch With Past Clients - 07/07/11 03:01 AM
At IXACT Contact, we’re often asked what the number one way to stay in touch with a past client is in real estate sales. Well, there’s no one answer so I’ve compiled a list of the top five ways to ensure that you’re staying top of mind and continuing to build those relationships with the contacts in your sphere of influence (SOI). If you want to make certain that you're getting the most referrals possible, you should be considering the following suggestions:
1. Drip email / drip marketing campaigns. Use your real estate CRM system to send out emails every so often … (7 comments)

keep in touch: Five Surefire Ways to Stay More Organized in Your Real Estate Sales Career - 06/28/11 09:29 AM

Are you struggling to stay organized? Do you feel that organization is an area where you need some help? Are you already organized but interested in learning how to better stay on top of your game? The below are suggestions that will help you become and stay better organized in your real estate sales career so you can focus on what really matters – helping clients buy and sell real estate.

1. Schedule “Keep In Touch” events. It’s important to ensure you’re regularly meeting with those in your sphere of influence (SOI). This is an important part of making certain … (4 comments)

Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy! (IXACT Contact Real Estate CRM) Rainmaker large

Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!

Toronto, ON

More about me…

IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office: 1-866-665-0018

Email Me

Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more! The blog posts are written by myself and other members of the IXACT Contact team.




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